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Tag : Facebook Advertising Trends

Facebook advertising benchmark report q1 2016 slideshare

Q1 2016 Global Facebook Advertising Benchmark Infographic

In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion. Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year. Where are Nanigans customers spending their 2016 digital marketing budgets, and what ad units are driving the most ROI? Get the inside scoop from our latest infographic: Want a 360 degree view […]

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5 Trends Fueling Facebook Advertising In 2016

The world of digital marketing is constantly evolving, and the same holds true for the year ahead. In 2016, several trends are expected to surge in importance, such as video’s increasing popularity, international markets taking center stage and a growing understanding of the value of in-house advertising. These trends will most certainly have an impact on your marketing plans for the upcoming year. So to help you prepare, we’ve composed a two-part list of trends that you need to be […]

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5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

The world of digital advertising moves quickly, and staying on top of trends can be a challenge for even the savviest performance marketers. To help position marketing teams for success, we’ve broken down some key factors that Facebook and Instagram advertisers should incorporate into 2016 planning and budgets. 1. Mobile Continues To Dominate Mobile’s reign is here to stay. In 2016, more than half of Facebook users will access the site solely on mobile devices. While desktop will continue to […]

The 2016 Marketer’s Guide to Facebook Advertising [eBook]

Facebook’s explosive growth and rapid innovation have made it one of the world’s top digital advertising channels. Advancements in advertising automation, creative formats, audience targeting, and mobile optimization have sparked a new wave of opportunity for digital marketers to achieve ever-increasing ROI. At Nanigans, we see in-house marketing teams drive more revenue from Facebook advertising every day through sophisticated, data-driven strategies. But what are the trends that will fuel the next ecosystem evolution in 2016? Which best practices have powered […]

Q1 2014 Facebook benchmarks

Nanigans Releases Q1 2014 Facebook Advertising Trends Report

Nanigans is releasing  a Q1 2014 Facebook Advertising Trends Report today for advertisers on Facebook. The report provides key metrics and insights for performance marketers and CMOs looking to maximize their Facebook advertising return on investment (ROI). By optimizing campaigns, targeting new audiences and investing in high quality ad creative, advertisers have the opportunity to drive more relevant traffic and improve their bottom line. Key findings from the report:   Related Posts: Patriots vs. Dolphins: Who Has the Facebook Edge? […]