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Tag : Facebook Advertising

7 Best Practices For Programmatic Advertising In 2016

How quickly marketers adapt to changes in the digital marketplace can make or break their 2016 programmatic advertising performance. Because a few small tweaks to your strategy can have a big impact on your bottom line, we’ve lined up a series of suggestions on where to focus in the coming year. 1. Focus On Mobile Traditionally used to peruse products before purchasing on desktop, mobile devices are coming into their own as buying tools. According to eMarketer, this year 73.9% […]

Super Bowl 50 on Facebook: Mobile and Video Advertising Will Win Big

Advertising during the Super Bowl means a lot more today than simply investing in a TV spot. As more than a hundred million people in the U.S. get set to watch the game on Sunday, research shows that many of those same people will also be simultaneously browsing on their phones, tablets, or laptops. While the widespread reach of a Super Bowl TV ad is a unique opportunity, many of those same advertisers have found pairing the campaign with coordinated […]

Lead Generation: 2016 Facebook Advertising Preview [Free Report]

From driving newsletter signups or business inquiries to cultivating leads for financial lenders or finding prospective students for a university program, lead generation advertisers on Facebook have a wide range of unique performance objectives. They are highly data-driven, know their market inside and out, and are constantly motivated by reaching the best new leads in the most efficient way they can. To provide these marketers with trend and performance data specific to their advertising objectives, we analyzed historical lead generation […]

Featured Image - Fix Failed Ad Campaigns

How To: Turn A Low-Performing Digital Ad Campaign Around

Face it: not every social media ad campaign will be a runaway success. But just because marketers aren’t rolling in revenue every time they run an ad doesn’t mean they aren’t getting value from the experience. In fact, smart marketers often use results from less-than-stellar campaigns to optimize future iterations. So if your ad campaign is a flop, focus on the following: 1. Refine Your Targeting When an ad isn’t generating clicks, the creative components may not be at fault; […]

Featured Image - Facebook Custom Audiences Mobile Game Marketing

3 Ways Mobile Game Marketers Can Monetize With Facebook Custom Audiences

Mobile game marketers who are advertising on Facebook have a powerful tool at their disposal: Custom Audiences. This targeting option, combined with a mobile SDK, can help game companies achieve many game goals like re-engaging lapsed users, increasing in-app purchases and acquiring new users with the greatest lifetime value (LTV). Here’s how Facebook’s Custom Audiences can make a big difference in mobile game rankings and revenue: 1. Lapsed User Reactivation Just because a user hasn’t played your game in a […]