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Tag : Facebook Advertising

2014 Back to School: Mobile, Moms, and $50B in eCommerce

As Christmas marketing gets pushed further into Thanksgiving and Halloween territory, retailers are scrambling to get back to school sales campaigns underway earlier each year. A back to school study run by Nielsen this year found that 18% of respondents had already started shopping in August, vs. 7% at the same time last year. Good news for retailers still waiting to see revenue numbers go up: The majority (75%) of Nielsen study respondents say they will begin their shopping in […]

Measure All Your Facebook Ad Campaign Data In One Place

Getting multiple data sources to play nicely is a challenge that nearly all marketers face on a daily basis. According to eConsultancy, an independent research and media company, 72% of marketers recently surveyed found that data fragmentation was an obstacle to achieving a single customer view. Whether it’s evaluating web analytics data in Excel, or trying to compare campaign data across platforms, there has never been one easy way to combine and analyze all of your data – until now. […]

Back to School Targeting on Facebook: Attracting the Right Customers

Social media marketing makes a lot of sense when it comes to the 2014 back to school shopping season. There are a number of factors prompting moms and millennials to purchase school supplies online this year: Comparison shopping is much quicker and convenient on the Internet, which is available 24/7 Retailers often post online-only deals, and taking advantage doesn’t involve battling large crowds or busy parking lots Online consumers often have product descriptions and peer reviews available at their fingertips, […]

Facebook Advertising Basics: User Acquisition [SlideShare]

Last week, Nanigans eCommerce Business Lead Carly Rogers gave a presentation at the Martin Trust Center for MIT Entrepreneurship. The audience was comprised of students beginning to pitch their fledgling startups to customers, so her talk focused on the basic tenets of real-time bidding via social media marketing: Although Carly’s slideshow was meant for advertising beginners, it lays the foundations for more complex marketing initiatives and serves as a reminder that user acquisition campaigns can also be used as a […]

Facebook Ad Account Import: Onboarding at the Click of a Button

One of the core values of any Software-as-a-Service (SaaS) product is ease-of-use. How you begin to use new software, especially when it’s first adopted, will inform all future experiences. Marketing software is fundamentally doing more, and as a result, getting more complex. Have you ever noticed that we use 3-4 different applications for very specific purposes? If you want to check your website traffic, you go to Google Analytics. If you want to check your leads and how sales is […]