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Tag : Facebook Advertising

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Q2 2017 Facebook Advertising Benchmark Report [SlideShare]

Mobile advertising skyrocketed on Facebook in Q2 2017. According to Facebook’s recent revenue report, mobile advertising now commands an 87% share of all ad revenue. What’s driving this massive increase in mobile ad spend? Nanigans recently explored this shift in its Q2 2017 Facebook Advertising Benchmark report. Learn how advertisers are maximizing revenue growth on Facebook with the findings in the SlideShare below. Q2 2017 Benchmark Report: Marketers Deepen Facebook Ad Investments as Mobile and Dynamic Ad Retargeting Soar from […]

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Master the Mobile Ad Experience with Facebook Canvas

Facebook’s Canvas fullscreen experience is a powerful secret weapon for mobile advertisers. This eye-popping, fullscreen mobile experience that loads instantly, has been helping marketing teams engage and enthrall mobile audiences since its introduction in 2016. As of Q2 2017, mobile accounted for 87% of  Facebook’s total ad revenue, thanks in part to mobile-friendly ad units like Canvas. As mobile usage grows, Canvas is becoming increasingly important because of its unique ability to load instantly, hence preventing user drop-off, and dedicating […]

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3 Retailers Harnessing the Power of Social Proof to Drive Purchases

When it comes to making online purchases, reviews matter more than you may think. Proof from real customers that a brand or product is worthy of shoppers’ money can be a major influence during the journey to purchasing. In fact, a recent poll found that 63% of people found reviews extremely and very important when purchasing a product from a brand they’re unfamiliar with. Because social proof is so vital to shoppers, retail advertisers need to communicate the value of […]

Marketers Deepen Facebook Ad Investments as Mobile and Dynamic Ad Retargeting Soar [Q2 2017 Benchmark Report]

Growth in Facebook advertising, particularly among leading online retailers, shows no sign of slowing down. Marketers continue to allocate higher budgets to reaching and converting customers on the channel, with an increasing focus on mobile and dynamic ad retargeting. Facebook recently reported that revenue from mobile advertising skyrocketed 53% over the past year, and now commands an 87% share of all ad revenue. New data from Nanigans indicates that a significant piece of that growth comes thanks to ecommerce advertisers, […]

Recap: Facebook’s Q2 2017 Earnings Call

In Facebook’s Q2 2017 earnings call, founder and CEO Mark Zuckerberg revealed that the social site is more popular than ever. In fact, Facebook’s community reached an important milestone of 2 billion monthly active users (MAU) last quarter. Yesterday’s earnings call highlighted many details of Facebook’s continued growth and success: Total revenue grew by 45% year-over-year to $9.32 billion Mobile ad revenue grew 53% year-over-year and now accounts for 87% of total ad revenue Facebook has 1.32 billion daily active […]