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Tag : Facebook Advertising

Facebook advertisers

The Four Types of Facebook Advertisers [Infographic]

Facebook’s options for user acquisition and retargeting make it a high-performing platform for a wide variety of advertisers. The four advertiser categories (outlined in the infographic below) take into account not only a company’s size but also their priorities and goals. Are you doing direct response advertising to trigger a purchase/conversion? Or is brand awareness your goal? Related post: Facebook Ad Creative Strategies from Target, Adidas, Lowe’s and Others In our experience as a long-time Facebook Marketing Partner, these are […]

Facebook Ad Creative Strategies from Target, Adidas, Lowe’s and More

It’s always interesting to compare how rivals in any industry — sportswear, telecom, home goods — engage with existing customers and acquire new ones through advertising. Is Walmart’s Facebook advertising playbook all that different from, say, Target? What ad formats and creative tactics give a brand an edge? We recently combed through the Facebook feeds of household-name retailers and analyzed their direct response advertising strategies. While Walmart and Target’s Facebook ads may appear similar on the surface (carousels, product imagery), […]

Minimum ROAS bidding

TIL: Facebook’s Minimum ROAS Bidding

This is the first post in our new “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Facebook’s “Minimum ROAS Bidding.” Wait, WTF is Minimum ROAS Bidding? Minimum ROAS Bidding is the next logical progression for Facebook’s objective-based buying strategies. Facebook’s algorithm technology has evolved over the last decade from handling upper funnel metrics such as Installs and Registrations to down-funnel objectives like “In app […]

Three Ways Amazon Could Join Facebook and Google as a Triopoly

For the past 10 years, Amazon has rattled the brick-and-mortar retail business. Now it’s slowly doing the same to the digital ad business. The company generated approximately $1.88 billion in global ad revenues for all of 2017. The latest forecast from research firm eMarketer lists Amazon’s 2018 U.S. ad revenue at $4.6 billion, representing extraordinary annual growth of 144.5%. The forecast puts Amazon ahead of Oath and Microsoft in eMarketer’s ad revenue ranking. Related post: Your Ad Tech Tax Is […]

Facebook Q3 Benchmarks: Ecommerce Ad Budgets Grow, Automatic Placement Gains Traction

Nanigans’ new Global Facebook Advertising Benchmark Report highlights two big themes of Q3 2018: increased overall Facebook advertising budgets for ecommerce companies and a significant jump in advertisers that now let Facebook decide where to place ads. Across a same-advertiser set of online retailers using Nanigans, average Facebook ad spending was up 24% quarter-over-quarter and 71% year-over-year in Q3 2018. This, along with increases in budgets for dynamic ads, are clear signs that Facebook continues to be a valuable channel […]