Tag : Facebook Advertising

Q3 2016 Benchmark Report: Advertisers on Facebook Scale Revenue Through Video and Dynamic Ads

Direct response advertisers on Facebook continue to realize higher returns for their business using Nanigans software. Their ability to generate more revenue at greater scale has prompted increased investment in Facebook advertising budgets during Q3 2016. For the 20 highest-spending ecommerce and game advertisers using Nanigans over the past year, return on ad spend (ROAS) rose by an average of 26% year-over-year in Q3 2016. Meanwhile, these higher returns spurred those same advertisers to increase quarterly budgets by an average […]

featured image - Dynamic Ads Slideshare

Driving ROI With Dynamic Ads On Facebook And Instagram [SlideShare]

Dynamic Ads on Facebook and Instagram are a modern marketer’s catalog for the digital age. These versatile ads help businesses capture more revenue by intelligently promoting the most relevant products and services to customers on any device. What do data-driven marketers need to know to get started with Dynamic Ads? Find out by viewing the SlideShare below. The Guide To Driving ROI With Dynamic Ads on Facebook and Instagram from Nanigans Free Guide: Driving ROI with Dynamic Ads Don’t leave […]

European Facebook Advertising Benchmark Report [SlideShare]

The advertising opportunity in Europe has never been greater. In 2015, digital ad spending in the region grew to €36.2 billion. Additionally, Facebook has over 338 million monthly active users in the continent, making it the perfect place to reach a large and diverse audiences Because such a large region encompasses numerous different languages, cultures, and habits, it’s more important than ever that advertisers have a firm grasp of performance benchmarks for each country, and the best practices that will help […]

The Online Retailer’s Creative Playbook for Profit-Driven Holiday Advertising [Guide]

The holiday season can be the most wonderful time of the year for ecommerce advertisers. In 2015, ecommerce retail sales grew 20% between Black Friday and Christmas Eve compared to the prior year. On Facebook in particular, online retail advertisers saw impressive returns, from 113% average growth in return on ad spend to a dramatic 16% increase in purchase rates on Fridays alone. Strong growth is expected to continue in the 2016 holiday season, with the potential for record-breaking online […]

featured image - Retargeting strategies

The Language of Retargeting: Personalized & Scalable Social Media Advertising Strategies

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Did a potential customer visit your website and leave before converting? They’re not gone for good! In fact, social sites like Facebook, Instagram and Twitter offer advertisers an easy way to retarget potential customers, lapsed users, and anyone else who may have interacted with your business previously. For inspiration on how to win back business and generate revenue through your […]