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Tag : Facebook Advertising

The Ecommerce Advertiser’s Guide to Customer Acquisition and Retention on Facebook [eBook]

Facebook advertising has proven to be a tremendous growth driver for ecommerce marketers looking to scale both customer acquisition and retention efforts. And when these parallel goals are combined with Nanigans advertising automation software, greater scale, efficiency, and profit are suddenly within reach. How can you maximize returns through customer acquisition and retention campaigns on Facebook that work together, not against each other? This guide features expert insights on how to best leverage Facebook and Nanigans to find and retain […]

How Does Your Facebook Advertising Performance Stack Up?

How does your Facebook advertising campaign performance compare to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. These stats from our Q2 2016 Facebook Advertising Benchmark Report – based on Facebook® ad impressions on Unpublished page post ads, mobile app install ads, domain ads, and dynamic ads delivered by direct response advertisers at ecommerce, gaming, and other Internet and mobile […]

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Facebook’s Lead Ads: What They Are And How To Use Them

Lead generation marketers know firsthand how important immediate action is to advertising revenue, and therefore how crucial it is to reduce the number of steps between when a person sees an ad to when a conversion event takes place. Oftentimes, a social media user will not want to leave the channel they are currently browsing to visit a different website — and even if they do, they won’t want to fill out a lengthy form. Fortunately, Facebook has a solution to […]

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4 Brands Driving Revenue With Refreshed Facebook Ad Creative

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Change is constant in digital marketing, and paid social advertising is by no means immune. Even the most successful Facebook campaigns have to evolve eventually, or else advertisers risk boring their audience with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights […]

Recap: Facebook’s Q2 2016 Earnings Call

As highlighted in our Q2 2016 Global Facebook Advertising Benchmark Report, direct response marketers using Nanigans software to advertise on Facebook continue to invest heavily in the channel as a result of rising returns. Among 20 of the highest-spending ecommerce and game advertisers using Nanigans over the past year, return on ad spend (ROAS) rose by an average of 75% year-over-year in Q2 2016 — driven in part by increased adoption of highly relevant and interactive ad formats like dynamic ads […]