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Tag : Facebook Advertising

The State of Mobile, Part 1: Programmatic Buying & Retargeting

2013 was undoubtedly the year of mobile. The global mobile advertising market more than doubled to $18 billion, and mobile ad spend shows no sign of trickling — it’s on pace to grow another 75% in 2014. Along with social media, mobile has become the most exciting advertising channel for in-house digital marketers and agencies alike. Pure play mobile companies were the early mobile advertising proponents, and now industry heavyweights Facebook and Google have catapulted mobile advertising into the mainstream. […]

How to Use Cohort Analysis to Find Your Most Valuable Ads

Measurement and analysis is the backbone of any successful digital marketing strategy. But traditional analytics gives all visitors the same weight and as a result, lack insight into how people behave over time. Measuring this behavior and common characteristics among groups of users can lead to insight that helps drive campaign strategy. This is why cohort analysis should be a key tool when you are measuring any marketing campaign. First, let’s define the term: Cohort analysis is a subset of […]

Static vs. Dynamic Ads

Marketers make a lot of choices on a daily basis, and the information they act on changes frequently. In an effort to keep the advertising industry straight, we’ve launched a new series of blog posts, affectionately titled “Versus.” Here we will discuss two sides of Facebook advertising, and how each can help your brand. As we’ve said before, there are a few rules you should always follow when it comes to Facebook ad creative; namely: 1.  Keep the branding uniform, […]

Bloomberg TV Interviews Nanigans on Facebook’s Ad Strategy

This morning, Nanigans was live from New York! Bloomberg TV’s Bloomberg Surveillance invited Nanigans’ SVP of Marketing, Dan Slagen, to join Evercore’s Managing Director, Ken Sena, and hosts Tom Keene and Scarlet Fu for a discussion about the state of Facebook advertising. For Bloomberg TV’s 27 million monthly viewers, Bloomberg Surveillance brings insight into the state of the market each morning with a conversation on economics, finance and investment. The segment titled Who’s Going to Look at an Ad on […]

7 Ways to Reach New Customers Using Lookalike Audiences

Lookalike audiences are a powerful way of targeting people that are similar to current customers. As Facebook describes it, “Lookalike audiences let you reach new people who are likely to be interested in your business because they’re similar to a customer list you care about.” This targeting capability provides a powerful way to reach potential customers who are more likely to convert based on their interests in similar products or services. There are two main ways to use a lookalike […]