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Tag : Facebook Advertising

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Travel Ads That Go the Extra Mile on Facebook, Instagram and Twitter

Ready for your social ad campaigns to take flight? Advertisers working in the travel industry have many creative options to help them increase bookings and sales. Here’s how to craft travel ad creative that will resonate with audiences on Facebook, Instagram and Twitter. Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Hotels.com drives home its deal Ads are more memorable when they’re single-focused. Trying to cram every benefit […]

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Essential Resources for Facebook and Instagram Dynamic Ads

Advertisers in every vertical are increasingly harnessing the power of Facebook’s dynamic ads. In Q4 2016, dynamic ad share of total ad spend increased 164% year-over-year among advertisers using Nanigans software. What is it about dynamic ads that is so appealing to marketers? Find out by exploring the essential resources below. The basics of dynamic ads Dynamic ads are ideal for reminding customers of products or services they may have browsed on your site and motivating them to complete online […]

3 Brands Driving Revenue Through Helpful Social Ads

Social ads are getting helpful! By offering useful advice and interesting tutorials, advertisers can demonstrate the importance of their company’s products or services. Because these ads provide value, viewers are motivated to click through in order to learn more. This strategy also helps ads fit in with organic content on sites like Facebook, Instagram and Twitter, making for a more appealing and less obtrusive viewing experience. Here are just a few businesses that are taking their ads to the next level […]

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Anatomy of a Growth Marketer: Pavan Akella, CaratLane

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Online jewelry retailer CaratLane is one of India’s leading ecommerce companies. Since 2008, the brand has been on a mission to change the way jewelry is bought in India. What’s it like to drive growth for a company that’s been named one of India’s top 20 hottest ecommerce sites? We asked Pavan Akella, CaratLane’s Assistant Marketing Manager, to share his experience. What […]

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The Essential Retail Advertising Resources Required for Success

Retail advertisers have a lot to keep track of when running a campaign on social sites like Facebook, Instagram and Twitter. Online sales in the US reached over $394 billion last year, and the market shows no signs of slowing down in 2017. This means that retail advertisers can miss out on a massive amount of revenue if they’re not employing the most impactful advertising strategies, using effective creative, or staying up-to-date on emerging trends. The resources below will help […]