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Tag : Facebook Advertising

Are You Taking Advantage of Facebook’s Cross-Device Tracking Capabilities?

The topic of cross-device tracking was brought up several times during Facebook’s Q3 2014 earnings call last week. COO Sheryl Sandberg referenced the evolution from cookie-based browser tracking on PCs to the challenge of monitoring multichannel, offline/online customer behavior, explaining: “We’re investing in ad tech for a simple reason: Consumers are shifting quickly to mobile and the advertising industry is not keeping up. Today, the average adult in the US spends nearly 25% of their media time on mobile, but […]

Ecommerce Holiday Advertising Trends Preview

Related Posts: New Report: Q2 2014 Global Facebook Advertising Benchmarks Facebook Leads eMarketer’s Social Commerce Roundup Nanigans Global Facebook Advertising Benchmark Report: Q3 2014 Cyber Monday Same Day ROI Up 377% On Facebook [Study]

From Power Editor to Ad Engine: An eCommerce Case Study

Running social media campaigns in-house allows advertisers to control customer data and gain granular insight into budget investments. Facebook’s Power Editor is an excellent tool for introducing the fundamentals of targeting, getting marketers thinking about creative combinations, and teaching how bid types affect campaign performance. Campaign managers comfortable with the basics of launching and optimizing ads on Facebook may be ready to use a Preferred Marketing Developer (PMD) like Nanigans. With advanced ad automation software such as Ad Engine at […]

Creative Best Practices: Holiday Retail [SlideShare]

As the Game of Thrones cast likes to remind us, winter is coming. While you look back at last year’s seasonal social media campaigns and explore this year’s expanded targeting options, don’t forget to add new creative to your holiday checklist. Once you’ve got the right customers in your sights, enticing copy and winter wonderland-invoking images will compel them to click (or install, or purchase, or register…. you get the idea). If you’re stuck on what to feed our Creative […]

Nanigans Global Facebook Advertising Benchmark Report: Q3 2014

About This Report This report is representative of more than 300 billion Facebook ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other internet companies. Many leverage Nanigans’ ROI-based bidding algorithms, which focus on reaching high value and high ROI audiences (e.g. those who make purchases) and typically cost more […]