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Tag : Facebook Advertising

featured image - FB Advertising Benchmarks Competition

Keeping Up With The Competition: Facebook Advertising Benchmarks

How does your Facebook advertising campaign performance compare to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. These fresh-off-the-presses stats from our Q2 2016 Facebook Advertising Benchmark Report will help inform your Facebook advertising strategy for 2016 and help you win over valuable customers in the upcoming holiday season. Online Retailers Flock To Dynamic Ads Facebook’s dynamic ads (formerly […]

Q2 2016 Benchmark Report: Advertisers on Facebook Drive Higher Returns and Capitalize on New Ad Innovations

Direct response marketers using Nanigans software to advertise on Facebook continue to invest heavily in the channel as a result of increasing year-over-year return on ad spend in Q2 2016. Facebook’s dynamic ads (formerly dynamic product ads) continue to see soaring adoption among ecommerce advertisers. Dynamic ads enable real-time, feed-driven, highly personalized promotions so advertisers can more effectively convert new customers or re-engage existing ones. Driven by improved downstream performance vs. traditional retargeting campaigns on the channel, 14% more ecommerce ad […]

APAC Retailer Pomelo Increases Conversions 10X With Facebook’s Dynamic Ads [Case Study]

Pomelo is an online fashion retailer that gives people curated fashion from Tokyo, Hong Kong and Seoul. Based in Bangkok, the company draws inspiration from street style and the catwalk, and targets style-savvy women across the globe. The goal A large proportion of Pomelo’s traffic comes from Facebook. The retailer wanted to convert those leads, boost its return on ad spend and minimize its cost per acquisition by reaching potential and existing customers efficiently. The solution Nanigans’ predictive optimization software helped […]

Featured Image - Facebook Canvas Ads

Facebook Canvas Ads: The Next Generation Of Mobile Advertising

Facebook has taken its advertising capabilities to the next level with Canvas. These fast-loading mobile ads allow businesses to tell stories and showcase their products in a whole new way. With the freedom of a full-screen experience, advertisers can instantly engage and dazzle viewers with a visually-stunning experience they won’t forget. Facebook boasts 989 million mobile daily active users on average, all of whom require ads that are specifically designed for their browsing experience. Want to incorporate Canvas ads into your online advertising […]

featured image - Spring seasonal ads

Seasonal Advertising Has Sprung On Facebook, Instagram and Twitter

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Whether you’re looking outside your window or inside at social media, it’s undeniable that the chill of winter has finally departed. The arrival of warmer weather means that your customers and prospects are exploring products and services that go hand-in-hand with their spring and summer plans. Audiences have home improvement, fashion, sports, weddings and more on their minds, and companies can […]