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Tag : Facebook Advertising

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Essential Lead Generation Resources That Advertisers Need to See

Want to use social media advertising to grow lead generation for your business? You’re not alone. In a survey of marketers worldwide, 58% reported that increasing lead generation was their most important digital marketing strategy goal. Successful lead generation requires more than luck. Advertising teams also need to know which tools, ad units, strategies and creative will be the most impactful and boost the outcomes of their campaigns. The resources below cover all essentials you need to know in order […]

Q4 2016 Benchmark Report: The Holidays Deliver Higher Returns on Facebook Ad Spend

Throughout the competitive holiday advertising season in Q4 2016, performance marketing teams using Nanigans had a banner quarter on Facebook. Return on ad spend (ROAS) among ecommerce advertisers increased an average of 33% year-over-year, on a same-advertiser basis. At the same time, purchase rates skyrocketed 68%. More than ever, online retailers also focused on driving new and repeat purchases from customers on mobile. While desktop advertising remains an important part of the mix, the share of ad spend allocated to […]

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How Gilt Used Iteration On Ad Creative To Turn One Facebook Campaign Into Four

Note: The brands featured herein is meant to serve as a compelling example, and are not a Nanigans customer unless expressly noted.  This article originally appeared on IBM’s THINK Marketing blog.  Ad creative can be the gift that keeps on giving for digital marketers. Advertisers who think outside-the-box can always find new and innovative ways to iterate on a particular image or video if a creative test has proven that it resonates with audiences and helps drive revenue. Luxury retailer […]

As Facebook Audience Network Broadens, What Does it Mean for your Campaigns?

As Facebook Audience Network Broadens, What Does It Mean for Your Campaigns?

This article originally appeared in Marketing Land. Some of the latest changes for Facebook’s Audience Network give it a legitimate claim of being a chief competitor to Google for both website publishers and advertisers. In 2016, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of Audience Network to include non-Facebook users, along with a move into header bidding. With these developments at the forefront, you can more thoroughly evaluate the impact of Audience Network […]

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9 Essential Creative Best Practices for Lead Generation Advertisers

If you’re looking to generate leads for you insurance, education or financial services company, you need good creative for your ads. Not only will finely-crafted image and copy combinations help you stand out from the noise on social media, but it will also communicate the value of your brand to audiences, increasing the likelihood that they will take next steps towards driving revenue for your business. Because Facebook now offers lead ads that allow audiences to take immediate action, following […]