Menu

Tag : Facebook Advertising

Featured Image - Facebook Canvas Ads

Facebook Canvas Ads: The Next Generation Of Mobile Advertising

Facebook has taken its advertising capabilities to the next level with Canvas. These fast-loading mobile ads allow businesses to tell stories and showcase their products in a whole new way. With the freedom of a full-screen experience, advertisers can instantly engage and dazzle viewers with a visually-stunning experience they won’t forget. Facebook boasts 989 million mobile daily active users on average, all of whom require ads that are specifically designed for their browsing experience. Want to incorporate Canvas ads into your online advertising […]

featured image - Spring seasonal ads

Seasonal Advertising Has Sprung On Facebook, Instagram and Twitter

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Whether you’re looking outside your window or inside at social media, it’s undeniable that the chill of winter has finally departed. The arrival of warmer weather means that your customers and prospects are exploring products and services that go hand-in-hand with their spring and summer plans. Audiences have home improvement, fashion, sports, weddings and more on their minds, and companies can […]

The Playbook: Advertising With Lookalike Audiences

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. At the start of a fresh user acquisition campaign, most online marketers target toward keywords and interests on Facebook, Instagram and Twitter. However, once a campaign manager has enough data to identify the “best customers” (whether that’s app installers or product […]

Trendin Sees Ecommerce ROI Soar 30% Using Nanigans for Facebook Dynamic Ad Retargeting [Case Study]

Thanks to explosive sales growth, Trendin.com has become the largest ecommerce portal of any brick-and- morter retailer in India. As the online arm of Madura Fashion & Lifestyle, the country’s #1 apparel retailer, Trendin is attracting more repeat shoppers than ever before—and retargeted ads on Facebook are a critical part of their winning strategy. Setting the stage for growth During a past “end of season” sale, Trendin’s in-house team used Nanigans advertising automation software to manage Facebook ad campaigns aimed at […]

Facebook advertising benchmark report q1 2016 slideshare

Q1 2016 Global Facebook Advertising Benchmark Infographic

In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion. Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year. Where are Nanigans customers spending their 2016 digital marketing budgets, and what ad units are driving the most ROI? Get the inside scoop from our latest infographic: Want a 360 degree view […]