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Tag : Facebook Advertising

Facebook Ads

Introducing Live Ad Editing: Real-Time Control for Real-Time Results

Nanigans is excited to announce a change to our industry-leading software suite designed to give user acquisition managers much more control over Facebook ad campaigns. Starting today, Nanigans users will be able to make widespread and wholesale changes to active ads, a feature designed to improve daily workflow and increase overall efficiency. The idea to allow editing of active ads started with feedback from the most advanced and skilled Nanigans users. These digital advertising specialists told us they have hard-to-achieve […]

Hear.com

How Hear.com Improved Facebook Ad Performance While Unlocking 68% Time Savings with Nanigans

The promise of advertising automation is that the right technology can unlock unprecedented efficiency. For Hear.com, greater efficiency in digital advertising means they can introduce more people around the world to their innovative hearing aid solutions. Hear.com partnered with Nanigans to achieve more efficient and profitable customer acquisition through Facebook advertising, turning the promise of growth into a reality. Real Results: Unlocking Efficiency at Scale After adopting Nanigans as their in-house solution for scaling customer acquisition campaigns, Hear.com realized dramatic time savings—averaging 68% greater […]

Remarketing on a Fragmented Internet

Facebook, Google, and ‘Other’: Why Internet Fragmentation Creates Pain for Marketers

Potential customers abandon site shopping carts all the time. But the digital journey they now take after leaving a site has become much more fragmented and challenging for advertisers to keep track of. Does your potential customer visit a competitor’s site? Does she check her Gmail or Yahoo email? Where will she spend her next thirty minutes online or even her next ten “digital hours”? On Instagram? Buzzfeed? YouTube? Listening to music on Spotify? Related post: Remarketing on a Fragmented […]

How MVF Scaled Growth 6X with Data-Driven Facebook Advertising [Success Story]

MVF is a leading UK-based technology company specializing in B2B and B2C customer-generation across sectors including financial services, education, and healthcare. Since 2014, MVF has leveraged Nanigans advertising automation software to generate high-quality leads for its clients in more than 120 countries, helping continually scale its Facebook campaigns with lower lead costs and higher ROAS (return on ad spend). Converting high-value customers with predictive revenue optimization The advertising team at MVF is highly analytical and employs Nanigans tracking pixels to […]

Facebook Video and Dynamic Ads Power Strong Q4 2017 for Ecommerce, Game Marketers [Report]

The fourth quarter of 2017 proved once again how much Facebook has become a vital platform for advertising. The latest trends show how marketers are capitalizing on every opportunity to drive revenue growth across Facebook’s global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights the two big themes of Q4 2017: video and dynamic ads. New Nanigans data underscores how online retailers, in particular, are investing heavily in dynamic ads to target more shoppers with more […]