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Tag : Facebook Advertising

Playkot Grows Game Revenue on Facebook with Nanigans Predictive Optimization [Case Study]

After seven years and more than 10 million active players, Playkot has achieved worldwide success as one of Russia’s leading game developers. Games like SuperCity and Warzone are undeniable hits, but there’s still enormous opportunity for continued growth. Playkot’s in-house digital advertising team plays a critical role in taking the company to the next level, driving more revenue at an ever-increasing scale. What’s the strategy behind their success? Increasing revenue at scale Playkot partnered with Nanigans because they saw massive […]

Recap: Facebook’s Q1 2016 Earnings Call

As highlighted in our Q1 2016 Global Facebook Advertising Benchmark Report, marketers continue to invest more in video ads on Facebook—especially on mobile—to achieve their direct response performance objectives. In North America, 26% more mobile ad spend was allocated to video formats in Q1 2016 compared to Q4 2015. In the Asia-Pacific market, the quarter-over-quarter spend share increase was even higher at 45%. Overall, the share of mobile ad spend to video formats grew across all major verticals, with gaming exhibiting the largest increase. Yesterday’s […]

Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

Elex is a leading mobile game developer in China, and has made large-scale Facebook advertising a core strategy for growing revenues and expanding its loyal customer base. Elex’s top game, Clash of Kings, has consistently ranked among Google Play’s top five games by daily revenue in more than 80 countries around the world. To replicate the success of Clash of Kings with its new Magic Rush mobile game, Elex chose to use Nanigans advertising automation software to dramatically grow the […]

featured image - Same Creative Facebook and Instagram

Two Platforms, One Image: Repurposing Ad Creative For Facebook and Instagram

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Thanks to Facebook and Instagram’s cross-advertising capabilities, marketers have the power to reach audiences with the same creative on both platforms. However, since the appearance of an ad on Facebook and Instagram differs slightly in each case, you should make sure that all of the elements — image, copy, and CTA — still make sense. To get a sense of how […]

Benchmark Report: Q1 2016 Delivers Higher Return on Facebook Ad Spend for Retailers

With rising year-over-year returns and more diverse ad spend allocations across verticals, the value of the Facebook ad ecosystem in Q1 2016 is likely as high as it has ever been for advertisers. Compared to Q1 2015, the top online retailers using Nanigans increased return on ad spend (ROAS) by 57%, boosted purchase rates by 171%, and drove a 17% growth in average order value (AOV). These results underscore the effectiveness of newer ad types like carousel and dynamic product […]