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Tag : Facebook Advertising

New Report: Q2 2014 Global Facebook Advertising Benchmarks

Today we released Nanigans’ Q2 2014 Global Facebook Advertising Benchmark Report. Aggregating data from more than 200 of the world’s leading ecommerce, gaming, and pure-play internet companies, we compiled important performance metrics to distill the latest trends in Facebook advertising. Related Posts: An eCommerce Site Drives More than 88,700 Registrations in Under a Month What eMarketer’s Digital Ad Spend Benchmarks Mean For Travel, eCommerce & Game Advertisers Facebook Advertising Holiday Trends – CPC, CTR & ROI Why Direct Response Is […]

Facebook Ad Types Cheat Sheet [Infographic]

Chicago Cubs first baseman Mark Grace is famous for saying “If you’re not cheating, you’re not trying hard enough.” In the spirit of making life a little easier for everyone, we’ve created a Facebook Ad Types Cheat Sheet. Facebook recently revamped the visual design of desktop ads in the right-hand column to improve user experience, making now the perfect time for a creative spec refresher. Our newest Facebook infographic provides an at-a-glance reference to the formats we find our customers […]

The Role Social and Mobile Plays in Travel Bookings

Once upon a time, you had to visit or call a travel agent to plan your getaways. Nowadays, people are flocking to social media for vacation inspiration and search engines to track down their own packages and deals. While most travel research is performed on desktop, mobile devices are doubling as miniature assistant shoppers — used to compare fare quotes, check destination weather and map out routes in advance. In addition, mobile apps are increasingly employed to book hotels, cars […]

Find the Facebook Audience Most Likely to Convert With oCPM

Facebook’s oCPM, or optimized CPM, is a great way to bid on ads that reach audiences who are most likely to take your desired campaign action. When your goal involves driving an audience off Facebook to an external site, you can now utilize oCPM for Link Click ads within Ad Engine. Why is this important? Optimizing for your campaign objectives is the ultimate goal. Whether that objective is driving visitors to relevant pages to make purchases, drive registrations, or another […]

4 Ways to Retarget Your Audience on Facebook

As the leading social network by global user numbers and amount of usage, Facebook is the logical choice for reaching customers where they spend the most time — but its high-performing native ad units really set it apart as a marketer’s best choice. By leveraging real-time bidding on FBX, behavioral data from websites and mobile app data when targeting on Facebook, marketers have the ability to reach desktop and mobile device users alike, delivering ads that are highly relevant and compelling. As performance […]