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Tag : Facebook Advertising

How To: Align Your Email and Paid Advertising Campaigns

During the holiday season, eCommerce companies play their best cards to try to stand out from the competition. Over $700 million is on the table, and marketers should have a solid cross-channel strategy in place to get a piece of the pie. Will your ads and emails get lost in the seasonal shuffle, or will they be clicked-through, driving traffic to your website? Email Marketing In order to run effective email campaigns this time of the year, you need to be […]

Ecommerce Sales Top $2B; Shopping Trends Indicate Strong December

Thanks to the post-Thanksgiving tradition of deep discounts and sales, all eyes have been on shoppers this past week. As reports of disappointing brick and mortar sales from Black Friday weekend rolled in, Cyber Monday customers filled their online carts with holiday gifts — to the tune of $2.04 billion, according to comScore. This figure represents a 17% increase from the same day last year, and is a clear indicator that customers are getting comfortable with digital purchases. In preparation […]

Purchase Rates Increase 42% for Ecommerce Companies on Facebook This Black Friday

Last week, the hopes of many brick and mortar retailers hung on Black Friday — a time for consumers to shake off their turkey stupors and rush into stores for limited-time deals. While Cyber Monday is the designated day for online shopping, we’ve seen more and more shoppers looking online to shop on Black Friday to escape the crowds. In fact, as you can see from the graph below, 2013′s peak purchase rates from ads on Facebook® occurred before and […]

2014 Holiday Shopping Trends in 10 Charts [SlideShare]

With the holiday season in full swing, people are busy hunting down the best deals on the latest products. The National Retail Federation forecasts a 4.1% increase in holiday sales this year, while Shop.org foresees an 8-11% increase in online sales. Similarly, Deloitte projects a 4-4.5% increase in holiday sales and a 13.5-14% increase in online and mail order sales. ComScore anticipates a 16% increase in eCommerce sales this holiday season. In all likelihood, holiday shoppers will be spending more this […]

Are You Taking Advantage of Facebook’s Cross-Device Tracking Capabilities?

The topic of cross-device tracking was brought up several times during Facebook’s Q3 2014 earnings call last week. COO Sheryl Sandberg referenced the evolution from cookie-based browser tracking on PCs to the challenge of monitoring multichannel, offline/online customer behavior, explaining: “We’re investing in ad tech for a simple reason: Consumers are shifting quickly to mobile and the advertising industry is not keeping up. Today, the average adult in the US spends nearly 25% of their media time on mobile, but […]