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Tag : Facebook Advertising

How Facebook Advertising Will Help Online Retail Hit $2 Trillion in 2017

Bolstered by millennial mania over mobile and the rise of extremely targeted search and social media advertising, online retail has become a booming business that is forecasted by eMarketer to bring in $2 trillion in worldwide sales by 2017. As the ecommerce movement gains steam, brands must differentiate themselves to keep a competitive edge. From brick and mortar/online hybrids to limited time sale memberships, here’s how Facebook advertising is fueling the growth of these new retail players. Pure Play There […]

Nanigans Report: New Facebook Ad Products Gain Broader Adoption in Q1 2015

About This Report This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. For reporting purposes Nanigans categorizes Facebook ad types to align with broad direct response marketing objectives as follows: Unpublished Page Post (All) includes Link, Photo, Video, and Multi-Product Unpublished Page Post Ads. Mobile App Install (All) includes standard (image) and Video Mobile App Install Ads. Domain […]

Social Media Lead Generation: Do’s and Don’ts

Social media advertising provides marketers the opportunity to reach various audiences with services and products based on context — whether that’s a potential customer’s age, occupation, past behavior or current interests. The effectiveness of serving an ad to a particular audience hinges heavily on how good a performance marketer is at targeting the right people at the right time, but many more considerations come into play when lead generation is the goal of a campaign. From landing pages to lead […]

4 Facts Facebook Advertisers Need to Know About Relevance Score

Whether it’s a result of marketers going digital- and mobile-first, the push for programmatic, the need to justify ad spend with concrete ROI, or all of the above, “data-driven marketing” has become an online advertising catchphrase. The demand for tracking, understanding and optimizing ad performance has grown exponentially over the past couple years, and so has the demand for timely insight into the marketing approaches that resonate with a target audience and those that don’t. Enter Relevance Score. This software […]

7 Call to Action Tips to Increase Lead Generation

Getting your audience to take action can be difficult. That’s why calls to action (CTAs) exist — their sole purpose is to get users to click. Sounds easy, right? Well, there’s a lot more to CTAs than meets the eye. Minor tweaks can make a world of difference. Here are seven tips to get your audience clicking on your CTAs: 1. Align your CTA with your landing page This is a must! If your call to action isn’t aligned with […]