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Tag : Facebook Advertising

Online Advertising Acronyms And Terms Glossary

Looking to learn the language of online advertising? It can be a challenge to master all the specific terms and acronyms that digital marketers use every day. We’ve compiled the following glossary of vital vocabulary and definitions so you can speak the language of digital advertising fluently and confidently. Action rate (AR) –  The probability that a user will take an action from the moment they click (or view) an ad. Also referred to as Conversion Rate. Attribute – Consists […]

Further Lessons In Facebook Carousel Link Ad Creative

Performance marketers are having a field day with Facebook’s Carousel Link Ads, and it’s easy to see why; these new units are visually focused, fun to test and more interactive than your average static ad. As the back to school season wraps up and the holidays loom, now is the time for brands to apply standard social media advertising best practices as well as take some creative risks. Last month, we took a look at a handful of online retailers […]

Facebook Relevance Score: The Magic Number

In an effort to keep its advertiser base better in tune with performance indicators, Facebook has recently started sharing ad Relevance Scores with performance marketers. This figure ranges on a scale of 1 to 10 and helps advertisers understand if a marketing message is relevant and engaging to its target audience. The Relevance Score is an amalgamation of many metrics: Engagement Clicks Conversions Click-Through Rate (CTR) Positive Reviews and Negative Reviews While not a primary indicator of an ad’s success, […]

Why Mobile Gaming Developers Should Invest Spend In Mobile App Install Carousel Ads

Facebook made a big splash when it announced Carousel Link Ads (formerly known as Multi-Product Ads) in 2014 – not only a fresh unit for brands to explore and test, but a chance to reach audiences in a unique way. Online retailers immediately flocked to the format, and with good reason – the multi-image capabilities of digital carousel link ads align very neatly with the traditional print catalog structure of yore. With the more recent addition of mobile app install […]

Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization

In the nine years since it was founded in 2006, Kabam has become one of the leading games companies in the Western world. While the company was founded as an online sports social network, in 2009 Kabam switched to being a social games company, producing one of the most popular strategy games ever to hit Facebook: Kingdoms of Camelot. Soon after, in 2011, the company began using Nanigans advertising automation software, understanding how important in- house control and dynamic optimization […]