Tag : Facebook Audience Network

This article originally appeared on Social Media Today.  If you’re launching a new Facebook advertising campaign, you’ve probably developed all the creative materials you need to build a solid social advertising foundation. But images and copy aren’t enough on their own - you need the right tools to craft an effective campaign. If you want to increase return on ad spend (ROAS), expand the reach of your campaigns and increase marketing revenue, these Facebook advertising tools will help you get the […]

Advertisers are flocking to video ads faster than ever on Facebook. Facebook CEO Mark Zuckerberg sees “a world that is video-first with video at the heart of all of our apps and services.” The reality among advertisers supports that vision, as marketers using Nanigans significantly accelerated their adoption of Facebook video ads throughout 2016. Video ad formats offer brand marketers a powerful storytelling tool for increasing awareness. However, 2016 proved they also provide direct response advertisers a compelling way to drive […]

This article originally appeared in Marketing Land. Some of the latest changes for Facebook’s Audience Network give it a legitimate claim of being a chief competitor to Google for both website publishers and advertisers. In 2016, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of Audience Network to include non-Facebook users, along with a move into header bidding. With these developments at the forefront, you can more thoroughly evaluate the impact of Audience Network […]

Facebook’s Audience Network is better than ever. While the Audience Network initially enabled advertisers to extend their Facebook campaigns to valuable in-app mobile ad inventory, it now opens campaigns to a world of mobile web publishers as well. Marketers who want to unlock scale and performance for direct response advertising on mobile need to explore Facebook Audience Network and all that it can do. What is the Facebook Audience Network? Audience Network is an extension of Facebook’s vast advertising ecosystem. […]