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Tag : Facebook Audience Network

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Facebook’s Secrets for Mobile Ad Creative That Delivers Results

The rapid migration to mobile should be no surprise to marketers. However, with the dominance of mobile brings some unique opportunities and challenges. How should advertisers tailor campaigns to be mobile-first, and what do they need to know about how potential customers respond to ads on mobile devices? Facebook recently set out to address these questions and concerns with its report, “Why Creativity Matters More in the Age of Mobile“. In addition to providing vital stats and insights, the report […]

7 Essential Facebook Advertising Tools for Driving Digital Revenue

This article originally appeared on Social Media Today.  If you’re launching a new Facebook advertising campaign, you’ve probably developed all the creative materials you need to build a solid social advertising foundation. But images and copy aren’t enough on their own - you need the right tools to craft an effective campaign. If you want to increase return on ad spend (ROAS), expand the reach of your campaigns and increase marketing revenue, these Facebook advertising tools will help you get the […]

Facebook Video Advertising Rewind: Benchmarks and Trends from 2016 [Report]

Advertisers are flocking to video ads faster than ever on Facebook. Facebook CEO Mark Zuckerberg sees “a world that is video-first with video at the heart of all of our apps and services.” The reality among advertisers supports that vision, as marketers using Nanigans significantly accelerated their adoption of Facebook video ads throughout 2016. Video ad formats offer brand marketers a powerful storytelling tool for increasing awareness. However, 2016 proved they also provide direct response advertisers a compelling way to drive […]

As Facebook Audience Network Broadens, What Does it Mean for your Campaigns?

As Facebook Audience Network Broadens, What Does It Mean for Your Campaigns?

This article originally appeared in Marketing Land. Some of the latest changes for Facebook’s Audience Network give it a legitimate claim of being a chief competitor to Google for both website publishers and advertisers. In 2016, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of Audience Network to include non-Facebook users, along with a move into header bidding. With these developments at the forefront, you can more thoroughly evaluate the impact of Audience Network […]

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Why Mobile Advertisers Can’t Overlook the Power of Facebook’s Audience Network

Facebook’s Audience Network is better than ever. While the Audience Network initially enabled advertisers to extend their Facebook campaigns to valuable in-app mobile ad inventory, it now opens campaigns to a world of mobile web publishers as well. Marketers who want to unlock scale and performance for direct response advertising on mobile need to explore Facebook Audience Network and all that it can do. What is the Facebook Audience Network? Audience Network is an extension of Facebook’s vast advertising ecosystem. […]