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Tag : Facebook Audience Network

Facebook Video Advertising Rewind: Benchmarks and Trends from 2016 [Report]

Advertisers are flocking to video ads faster than ever on Facebook. Facebook CEO Mark Zuckerberg sees “a world that is video-first with video at the heart of all of our apps and services.” The reality among advertisers supports that vision, as marketers using Nanigans significantly accelerated their adoption of Facebook video ads throughout 2016. Video ad formats offer brand marketers a powerful storytelling tool for increasing awareness. However, 2016 proved they also provide direct response advertisers a compelling way to drive […]

As Facebook Audience Network Broadens, What Does it Mean for your Campaigns?

As Facebook Audience Network Broadens, What Does It Mean for Your Campaigns?

This article originally appeared in Marketing Land. Some of the latest changes for Facebook’s Audience Network give it a legitimate claim of being a chief competitor to Google for both website publishers and advertisers. In 2016, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of Audience Network to include non-Facebook users, along with a move into header bidding. With these developments at the forefront, you can more thoroughly evaluate the impact of Audience Network […]

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Why Mobile Advertisers Can’t Overlook the Power of Facebook’s Audience Network

Facebook’s Audience Network is better than ever. While the Audience Network initially enabled advertisers to extend their Facebook campaigns to valuable in-app mobile ad inventory, it now opens campaigns to a world of mobile web publishers as well. Marketers who want to unlock scale and performance for direct response advertising on mobile need to explore Facebook Audience Network and all that it can do. What is the Facebook Audience Network? Audience Network is an extension of Facebook’s vast advertising ecosystem. […]

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Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]

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4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

Q3 2016 was an outstanding quarter for Facebook advertisers. The top 20 ecommerce and mobile game advertisers using Nanigans ad automation software continued to see higher returns on ad spend at scale. Here are the four advertising tools and strategies that helped them achieve these impressive results. 1. Increase Ad Spend As ROI Rises Nanigans software has helped direct response marketers generate revenue from their advertising campaigns, prompting increased investment in Facebook advertising budgets. For the 20 highest-spending ecommerce and […]