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Nanigans Q2 Benchmark Report

For First Time, Video Dominates Global Facebook Ad Spend as Investments Rise in Q2 2018 [Report]

Nanigans’ latest Global Facebook Advertising Benchmark Report, released today, highlights the big themes of Q2 2018: increased spending on video, dynamic and mobile app ads among online retailers. New Nanigans data underscores how marketers are investing heavily in these areas to target more users. In fact, the second quarter marked the first time in which video ads surpassed all other ad formats on Facebook for Nanigans’ global customers, with video’s share of total ad spend rising from 46% in Q1 […]

Online Retailers Turn to Video, Mobile Ads to Grow Sales on Facebook in Q1 2018 [Report]

In the first quarter of 2018, Facebook remained a vital platform for advertising. The latest trends show how marketers are capitalizing on opportunities to grow revenue across Facebook’s global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights one of the big themes of Q1 2018: increased use of video and mobile ads among online retailers. New Nanigans data underscores how online retailers are investing heavily in video and mobile ads to target more shoppers. These […]

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Q2 2017 Facebook Advertising Benchmark Report [SlideShare]

Mobile advertising skyrocketed on Facebook in Q2 2017. According to Facebook’s recent revenue report, mobile advertising now commands an 87% share of all ad revenue. What’s driving this massive increase in mobile ad spend? Nanigans recently explored this shift in its Q2 2017 Facebook Advertising Benchmark report. Learn how advertisers are maximizing revenue growth on Facebook with the findings in the SlideShare below. Q2 2017 Benchmark Report: Marketers Deepen Facebook Ad Investments as Mobile and Dynamic Ad Retargeting Soar from […]

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Q1 2017 Facebook Advertising Benchmark Report [SlideShare]

Profit-driven advertisers started off 2017 with high returns on ad spend and an increased investment in Facebook as a core growth channel. As shown in the Q1 2017 Global Facebook Advertising Benchmark Report, Nanigans advertisers are continuing to find value in Facebook as they explore mobile, dynamic ads, Facebook Audience Network, and more. Learn which advertising trends emerged in Q1 and will continue to dominate throughout 2017 in the SlideShare below. Q1 2017 Benchmark Report: Mobile Surges as Advertisers Generate […]

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Social Advertising Benchmark Reports: How Do Your Ad Campaigns Stack Up?

How do your advertising results compare to your competitors? While many marketers are concerned about whether their advertising campaigns reach performance goals, they need to keep an eye on their industry-wide performance as well. That’s why Nanigans offers comprehensive benchmark reports. Each report leverages the Nanigans database of billions of digital advertising impressions to deliver comprehensive insight on which trends are dominating the social landscape. To determine how your advertising efforts measure up, take a look at the following collection […]