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Tag : Facebook Games

Facebook Mobile Advertising: 8 Best Practices By Ad Type

As the top smartphone app of 2013, Facebook mobile continues to dominate in the downloads department. Considering that 50% of mobile phone users are using mobile as their primary Internet source, and 80% of mobile time is spent in apps, the social network’s laser focus on mobile devices isn’t likely to disappear any time soon. We’ve identified mobile advertising as an immense growth opportunity for performance marketers who are willing to take the plunge. Here’s how you can do it. […]

Casual Games Association: The Present & Future of Social Gaming

We love social games. As a company that works with many game developers, we need to understand the games to effectively advertise them (i.e., we have excuses to play games at work). And, let’s be honest, what’s better than beating a friend at a Facebook game, and having the news published for all your other friends to see? Naturally, we were excited to get our hands on the Casual Games Association’s 2012 Casual Games Sector Report. The US social gamer […]