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Tag : facebook holiday advertising

featured image- Q4 2016 FAB retail trends

Holiday Season Advertising Trends That Will Impact Advertisers in 2017

This article originally appeared on IBM’s THINK Marketing blog. The 2016 holiday season was a banner year for retailers. With $1 trillion in sales, Q4 presented a phenomenal opportunity for capturing revenue. As indicated in a recent benchmark report of Nanigans advertisers, social channels like Facebook, Instagram and Twitter helped marketing teams drive new and repeat purchases throughout the entire quarter. The data from these ad campaigns show that next-level advertising strategies such as employing dynamic ads, migrating to mobile and investing in […]

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Deck the Halls With These 4 Advertising Strategies For The 2016 Holiday Shopping Season

This article originally appeared on IBM’s THINK Marketing blog. It may be September, but your competitors already have snow, Santa and holiday gifts on their minds. As you plan your holiday season ad campaigns, knowing how customers will be shopping this year will help you reach them most effectively and stay ahead of the curve. Equip your campaigns to maximize sales and revenue with these data-backed recommendations: 1. Prepare For Weekday Purchase Waves Audience purchase behaviors shift during the holiday shopping […]

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Creative Refresh Tips For Shaking Up Your Facebook Holiday Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. During the shopping frenzy that is Q4, many brands put their advertising into overdrive. After all, it makes sense that marketers want to capture as many sales as possible when so many people have holiday shopping on their minds. But when you fire out ads at top speed, it’s easy to burn through all your creative or bore audiences with […]

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4 Retail Advertising Tricks To Make Holiday Sales Shine On Facebook

After much speculation and preparation, the holiday shopping season has finally arrived! As every online retailer knows, no winter shopping frenzy would be complete without a bevy of holiday-themed advertising. With ecommerce predicted to rake in $79.40 billion this holiday season, the right advertising campaign is a vital part of ensuring that your business gets in on the action. With holiday marketing in overdrive, you’ll want your ads to shine as bright as the holidays. Take a creative cue from […]

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3 Easy Ways To Supercharge Your Holiday Advertising Campaigns

The holiday shopping season is in full swing, but in the famous words of Yogi Berra, it ain’t over ’til it’s over. Your holiday ads may already be up and running, but that doesn’t mean you can’t give them a little boost. Here are three easy ways to reach a wider range of customers and continue to grow your revenue during the most wonderful time of the year for marketers. 1. Scale success to a wider audience Wish more of […]