Tag : Facebook Marketers

multichannel marketing

Facebook Marketing in a Multi-Device World

Facebook users are increasingly accessing the social network on multiple devices. Facebook conducted a study with international market research firm GfK to inform marketers about the impact of users interacting on desktops, smartphones and tablets. More than 60% of online adults in the US use at least two devices everyday and almost one quarter use three devices. More than 40% of online adults reported starting an activity on one device only to finish it on another. Different devices, different purposes […]

Mary Meeker’s Latest Internet Trends Report: 5 Insights for Facebook Marketers

Mary Meeker, the Kleiner Perkins Partner and oracle of the internet, has released her annual Internet Trends report.  Some of her latest findings include the massive growth in global internet usage, the explosion of the mobile web and the rise of photo and video sharing.  And she predicts the imminent rise of wearable computers. Highlighted below are five of the most important points for Facebook marketers: 1. Global internet usage is booming. There were 2.4 billion people on the internet at […]