Menu

Tag : Facebook Marketing

Facebook Advertising Bid Type Guide [Slideshare]

It’s easy to be overwhelmed by Facebook advertising. After all, it’s no simple task to decipher numerous bid type acronyms and determine which is the best for reaching your ideal segment of Facebook users, all while competing against millions of other advertisers. That’s why we created the following Slideshare to help you determine which bid type is the best to help you reach your goals: The Ultimate Marketer's Guide To Bid Types For Facebook Advertising from Nanigans Facebook Stats For […]

5 Ways Ad Automation Software Makes Mobile App Install Campaigns Easier

This is a modified excerpt from Level Up: The Game Developer’s Guide to Global Advertising. Mobile app install advertising typically requires a ton of data uploads and downloads, not to mention methodical creative testing. But the good news is, you’re alive in 2015, and tech can take on all that manual labor. Bidding automation means you only have to set things up right the first time. Once launched, campaign settings are flexible; you are free to start out with a […]

A Cheap Date on Facebook—Valentine’s Day Advertising

Last Sunday, the New England Patriots defeated the Seattle Seahawks in Super Bowl XLIX. The Vince Lombardi trophy was not the only thing on the line; legacy brands and competitive new companies paid $4.5 million to NBC for the privilege of reaching a captive, live television audience. These commercials attempted to sell us on luxury cars, macro beer, snacks, glue and insurance. What does this have to do with the most romantic day of the year? Valentine’s Day 2015 – […]

Facebook Advertising: Moving from 3rd Party Managed Services to In-House [Case Study]

An ecommerce company selling a variety of goods began advertising on Facebook with an outside managed services provider, spending $1,000 each day in their host country. Gradually the company became comfortable with the channel, and the strategies that enabled them to meet their customer acquisition goals – specifically, Custom Audiences and Lookalikes paired with relevant keyword sets. This confidence empowered the company to grow their spend to $8,000 daily while meeting their performance goals. Their early success proved Facebook as […]

Maximize Your Ad ROI With Creative Tester

Smart marketers understand that they don’t know everything, and work tirelessly to figure out what makes their customers tick. Testing out new creative, calls to action, ad types and brand messaging on social media is an excellent way to gauge consumer behavior, but iterating hundreds of ads takes up a lot of time and money. To speed up the process, we’ve come up with a simple yet brilliant solution that we like to call Creative Tester. Overview Not sure which […]