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Tag : Facebook Marketing

Facebook Advertising: Moving from 3rd Party Managed Services to In-House [Case Study]

An ecommerce company selling a variety of goods began advertising on Facebook with an outside managed services provider, spending $1,000 each day in their host country. Gradually the company became comfortable with the channel, and the strategies that enabled them to meet their customer acquisition goals – specifically, Custom Audiences and Lookalikes paired with relevant keyword sets. This confidence empowered the company to grow their spend to $8,000 daily while meeting their performance goals. Their early success proved Facebook as […]

Maximize Your Ad ROI With Creative Tester

Smart marketers understand that they don’t know everything, and work tirelessly to figure out what makes their customers tick. Testing out new creative, calls to action, ad types and brand messaging on social media is an excellent way to gauge consumer behavior, but iterating hundreds of ads takes up a lot of time and money. To speed up the process, we’ve come up with a simple yet brilliant solution that we like to call Creative Tester. Overview Not sure which […]

Bridging the Download Gap With Mobile App Ads

Developers have it rough these days. Last year, Apple CEO Tim Cook announced that the App Store had topped one million apps available. This sounds like good news, but for every Flappy Bird success story, hundreds of thousands of other apps languish in obscurity. According to software analytics company New Relic, an excess of 60% of App Store offerings have never been downloaded. Take a minute and think about that statistic. Never! And here’s some more bad news: An app […]

multichannel marketing

Facebook Marketing in a Multi-Device World

Facebook users are increasingly accessing the social network on multiple devices. Facebook conducted a study with international market research firm GfK to inform marketers about the impact of users interacting on desktops, smartphones and tablets. More than 60% of online adults in the US use at least two devices everyday and almost one quarter use three devices. More than 40% of online adults reported starting an activity on one device only to finish it on another. Different devices, different purposes […]

facebook ad cretaive

Bring Facebook Campaigns to Life With a Strong Creative Strategy

The success of a Facebook campaign lives and dies in the creative strategy. Next to proper audience targeting, creative is the most crucial factor impacting performance. At Unique Influence, we use a methodical process to understand a brand’s identity, identify interesting creative opportunities, brainstorm cohesive campaigns, and ultimately create images and copy that are poised for success. Step 1: Discovery During the initial kick off call with a new client, we gather information that we’ll use to create a creative […]