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Tag : Facebook Marketing

Facebook Simplifies Its Ad Formats. What Marketers Should Do Now

It’s going to be OK, don’t panic. Yes, sponsored stories have been a part of our lives as marketers for quite some time now.  As we’ve come to learn, though, social ad units, especially on Facebook have a shelf life. For sponsored stories that time has come.  Facebook’s announcement about sponsored stories going away may seem like a game changer, but rest assured the friend of a friend targeting you loved about sponsored stories still exists and will be available […]

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How to Generate One Million Dollars in Revenue on Facebook

This article was originally published on Social Media Today. Back in April, we published a blog article entitled How to Spend a Million Dollars in One Day on Facebook.  We received an overwhelming amount of positive feedback, so we decided to continue the “million dollar” series and this time we’re tackling revenue. The campaign management team at Nanigans is accustomed to working with a wide variety of advertisers who have very unique marketing goals. For some advertisers, their goal is […]

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Nanigans Expands to Europe with New London Headquarters

Leading Facebook® Strategic Preferred Marketing Developer to accelerate Facebook performance advertising in key market London, UK —Nanigans, Inc., the lifetime value based advertising technology company, today announced the opening of a European headquarters to support their rapidly growing international business. The expansion reflects the company’s passion for unparalleled customer service as well as its interest in pursuing growing opportunities from companies operating in the region. “With our industry-leading position in the United States, expansion into Europe is a natural progression,” said […]

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How to Quantify the Value of your Facebook Fans

Are your Facebook fans really buying your products? This question has plagued Facebook, brands and marketers for the last few years but now there is an easy way to find out. This post will show you how to calculate the percentage of your fans who have bought your products, and how much more or less likely they are to purchase than the average Facebook user. Before diving in, please note that Nanigans is not in the business of buying fans. […]

Facebook Features Nanigans in ‘Performance Marketing on Facebook’ Webinar

It’s no secret that Nanigans is keenly focused on developing software for large-scale performance and direct response advertisers. With three years of experience building ROI-based bidding algorithms and tools to help advertisers measure, predict and optimize their ad spend to reach profitable customers, we were thrilled to be featured in Facebook’s latest webinar, “Performance Marketing on Facebook.”  The webinar addressed the importance of direct response advertising in the Facebook advertising ecosystem. Facebook experts discussed four pillars advertisers should focus on […]