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Tag : Facebook Marketing

Live from fMC: Facebook Courts Big Brands, Positions Itself to Secure Share of TV Spend

Facebook’s much anticipated and first ever Facebook Marketing Conference, fMC, kicked off at 1PM this afternoon in New York City. We were excited to have been invited to the event, and take a first look at new Facebook products aimed at courting large businesses looking for an online media channel with the scale currently offered by television. With 845 million users across the globe who are spending an increasingly larger portion of their time on the social network, Facebook certainly […]

The State of Facebook Marketing in Infographics

Facebook ads are here, and they’re here to stay. Over the past few months there has been an influx of new, fantastic infographics on Facebook and its emergence as one of the preeminent online engagement and marketing platforms. We decided to share some of our favorites, organized by the current state of Facebook trends, understanding your followers and fans, maximizing the potential of your Facebook marketing campaign, and the future of the Open Graph platform and Social Sharing. Courtesy of […]

Nanigans on the Speaking Circuit: Cornell, Social Media Week NYC & More

Recently the team at Nanigans has been on a bit of a speaking circuit, on topics ranging from Facebook advertising and social commerce to more general startup marketing. Here’s a recap: Cornell University Our SVP Product, Rishi Dean, made a guest appearance as professor of digital marketing at Cornell University. As part of his invitation to speak at Cornell, Rishi was asked to create and propose a business case for students to complete. While the full text of that case […]

Insider’s Guide to Facebook Advertising: Country Targeting — Reach vs. CPC [Infographic]

Part of Facebook’s draw in being such a transformational media platform for advertisers lies in its global connectivity. 75 percent of Facebook’s 845 million active users live outside the United States, with the social network supporting 70 different languages. With this global user base and a real-time ad marketplace, many marketers face a dilemma in balancing country reach (the number of targetable users in that country) and cost goals when bidding for ad placement on Facebook. We pulled data from […]

The State of Social Marketing 2011 – 2012

Pivot Conference recently released a report on the state of social marketing, noting that board rooms are finally tipping their hats to the value driven by social networking and, consequently, are putting more budget behind it. The results in the report are based on a survey conducted by Pivot with 181 brand managers, agency professionals and marketing experts. Half of the questions asked these marketers to define their (or their clients’) “social consumers,” and the remainder focused on the extent […]