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Tag : Facebook Mobile ads

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Facebook Canvas Ads: The Next Generation Of Mobile Advertising

Facebook has taken its advertising capabilities to the next level with Canvas. These fast-loading mobile ads allow businesses to tell stories and showcase their products in a whole new way. With the freedom of a full-screen experience, advertisers can instantly engage and dazzle viewers with a visually-stunning experience they won’t forget. Facebook boasts 989 million mobile daily active users on average, all of whom require ads that are specifically designed for their browsing experience. Want to incorporate Canvas ads into your online advertising […]

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How To Optimize Your Facebook Mobile Advertising Campaigns

Mobile advertising isn’t optional for marketers anymore; it’s a requirement if you’re looking to reach audiences through Facebook and Instagram ads. According to eMarketer, mobile has accounted for half of all digital advertising in 2015. By 2019, that number is expected to rise to 72%. If you want to be part of the mobile advertising revolution, be sure that you do these three things: 1. Try Out Mobile-Friendly Ad Types Serving ads on mobile devices means people can interact with […]

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Mobile Marketing News That Digital Advertisers Need To Read

Mobile marketing is making headlines! As more people choose smartphones and tablets over desktop, advertisers are realizing the value and potential of shifting ad spend accordingly. To help digital marketers get a sense of how and why mobile advertising is taking over, we’ve compiled the following articles: eMarketer, “Mobile Will Account For 72% Of US Digital Ad Spend By 2019″ Earlier in 2015, eMarketer predicted big things to come for mobile. According to the independent market research company, US mobile ad spending […]

3 Reasons To Invest In Facebook Mobile Advertising

No longer an afterthought, mobile advertising is in the process of stealing the spotlight from desktop. If your Facebook advertising plan doesn’t include mobile, then you’re missing out. Here’s why: 1. Mobile beats out desktop usage It’s not a surprise that mobile has become a massively popular channel, but did you know that it’s actually more popular than desktop? In 2014, the amount of mobile users surpassed the amount of desktop users, according to comScore. As you can see from the chart […]

Marketers Increase Spend to Facebook Mobile Video Ads by 2.4X

Advertisers leveraging Nanigans’ Ad Engine have increased spend to Facebook mobile video ads by 2.4X in the last 10 days – and it’s no secret why. Video has introduced a new layer of engagement and relevancy on Facebook mobile, empowering marketers to reach an 875 million person mobile audience with content in motion that delights, entertains and inspires. Television networks and movie studios are not the only companies excited about Facebook mobile video ads. Mobile gaming companies can now feature […]