Tag : facebook mobile advertising

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3 APAC Marketing Facts That Digital Advertisers Should Know

 The Asia-Pacific region presents an enormous opportunity for marketers. Home to 4.3 billion people in 20+ countries, this fast-growing geo is a ripe market for businesses looking to expand internationally. While it may be tempting to treat all APAC countries the same, this large region is incredibly diverse and there are many factors that marketers need to be aware of. We’ve assembled the following statistics to help you tailor advertising campaigns specifically to an APAC market. 1. Ecommerce And Mobile […]

Featured Image - Mobile Marketing News Advertisers Need To Read

Mobile Marketing News That Digital Advertisers Need To Read

Mobile marketing is making headlines! As more people choose smartphones and tablets over desktop, advertisers are realizing the value and potential of shifting ad spend accordingly. To help digital marketers get a sense of how and why mobile advertising is taking over, we’ve compiled the following articles: eMarketer, “Mobile Will Account For 72% Of US Digital Ad Spend By 2019″ Earlier in 2015, eMarketer predicted big things to come for mobile. According to the independent market research company, US mobile ad spending […]

Mobile Purchase Uptick Signals Shift In Online Retail Shopper Behavior

Smartphones and tablets are geared to become an increasingly important player in the world of eCommerce, and online retailers preparing for 2016 need to take notice. Traditionally used to peruse products before purchasing on desktop, mobile devices are coming into their own as buying tools. Here’s what the mobile shopping experience will look like in the future, and how online retailers can adapt to this shift towards mCommerce. Mobile buying is on the rise According to eMarketer, mobile devices have […]

3 Reasons To Invest In Facebook Mobile Advertising

No longer an afterthought, mobile advertising is in the process of stealing the spotlight from desktop. If your Facebook advertising plan doesn’t include mobile, then you’re missing out. Here’s why: 1. Mobile beats out desktop usage It’s not a surprise that mobile has become a massively popular channel, but did you know that it’s actually more popular than desktop? In 2014, the amount of mobile users surpassed the amount of desktop users, according to comScore. As you can see from the chart […]

Which Type Of Facebook Ad Is Right For You?

So you want to advertise on Facebook. Great! Now the most important question is what type of ad should you run? Facebook offers many types of ad choices that are each tailored to help you reach specific direct response goals. Read on to determine which ad type is the best choice based on your objectives. I want people to take a specific action on my website Facebook’s Page Post Link ads allow you to send people to important sections of […]