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Tag : facebook mobile advertising

Online Gaming in the News

Our Q3 2014 Global Facebook Advertising Benchmark Report breaks down the latest trends in Facebook advertising. For gaming companies, CPMs increased 548% year-over-year, compared to a 255% CPM increase for ecommerce companies. Following this upward trend, CTRs increased 298% year-over-year for gaming companies. Despite surging impression costs, engagement continues to rise for gaming companies that leverage Facebook advertising. Click-Through Rates Year-Over-Year for Gaming Companies Apple and Google continue to battle in the mobile gaming space. App Annie recently reported that Google Play had 60% […]

Facebook Introduces Premium Video Ads for Brands

Back in December, Facebook announced that it was experimenting with autoplay video — specifically, 15-second ad spots that would play right in desktop and mobile News Feeds. Autoplay videos are designed to run for short periods of time and reach large audiences, making Lionsgate and its young adult action movie Divergent an attractive choice for Facebook’s initial market testing. Yesterday a blog post revealed the next phase: bringing brands into the fold. According to Facebook’s For Business page, Premium Video […]

App Marketing on Facebook: How to Leverage CPA Bidding to Drive Mobile App Installs [Case Study]

Mobile app marketers are increasingly adopting Facebook’s cost-per-action (CPA) bidding as they look to enhance campaign performance—ad spend allocated to CPA bidding on Nanigans’ Ad Engine platform has increased by 20% in the last 14 days. We recently worked with an online retailer that achieved significant scale driving mobile app installs on Facebook with CPA bidding, exceeding expectations for meeting cost and performance targets. Goal The mobile retailer’s goal was to acquire customers with a $5 CPA or cost-per-install. The […]

6 Considerations When Choosing a Mobile Measurement Partner for Facebook

Mobile is a crucial segment of how consumers interact with your brand, and convert to playing your game, make purchases, or your desired conversion action. Measuring how your Facebook app is performing is an important step in that journey – and choosing the right partner to help measure your app is the first step towards ensuring a successful, and profitable app. Here are 6 important considerations to keep in mind when choosing a mobile measurement partner for Facebook: 1. Ability […]

Marketers Increase Spend to Facebook Mobile Video Ads by 2.4X

Advertisers leveraging Nanigans’ Ad Engine have increased spend to Facebook mobile video ads by 2.4X in the last 10 days – and it’s no secret why. Video has introduced a new layer of engagement and relevancy on Facebook mobile, empowering marketers to reach an 875 million person mobile audience with content in motion that delights, entertains and inspires. Television networks and movie studios are not the only companies excited about Facebook mobile video ads. Mobile gaming companies can now feature […]