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Tag : Facebook Mobile App Installs

Which Type Of Facebook Ad Is Right For You?

So you want to advertise on Facebook. Great! Now the most important question is what type of ad should you run? Facebook offers many types of ad choices that are each tailored to help you reach specific direct response goals. Read on to determine which ad type is the best choice based on your objectives. I want people to take a specific action on my website Facebook’s Page Post Link ads allow you to send people to important sections of […]

Level Up: The Game Developer’s Guide to Global Advertising [eBook]

Mobile app install ad campaigns are crucial to the success of any new game launch. When approximately two weeks are all that stands between you and App Store oblivion, every minute counts. Need to scale your audience fast and without sacrificing ROI? You’d better go global. Related Posts: Size Does Matter: Gaming Creative Best Practices For Mobile and Desktop Scopely’s Proven Playbook for Unbeatable Mobile Game Advertising 3 Ways The Nanigans SDK Takes Mobile Games To The Next Level Facebook’s […]

‘Custom Metrics’ Predict Facebook Mobile Campaign Performance and Unlock Budget

In February we launched our Performance Analysis (PA) product, which revolutionized ad reporting by allowing marketers to easily visualize data and take action on ad placements in real-time. We like to think of Performance Analysis as an advanced Excel pivot table… on steroids. Since launching PA we’ve continued to make iterations and enhancements with products like Custom and Shared Views, Charts, and Custom Metrics. Metrics are a fundamental aspect of measuring and validating performance for every marketer and marketing campaign, but […]

An eCommerce Site Drives More than 88,700 Registrations in Under a Month

Nanigans is privileged to work with highly technical teams who are dedicated to meeting their performance goals. When an eCommerce client comes to us with monthly, quarterly, or yearly goals we pride ourselves on rising to the challenge and partnering with the client to meet and hopefully exceed their expectations. An eCommerce company not scaling their customer base will have a short shelf life, which is why acquiring new customers via registrations is crucial for growth and increasing profit margins. […]

Bridging the Download Gap With Mobile App Ads

Developers have it rough these days. Last year, Apple CEO Tim Cook announced that the App Store had topped one million apps available. This sounds like good news, but for every Flappy Bird success story, hundreds of thousands of other apps languish in obscurity. According to software analytics company New Relic, an excess of 60% of App Store offerings have never been downloaded. Take a minute and think about that statistic. Never! And here’s some more bad news: An app […]