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Tag : Facebook Mobile App Installs

PlayQ Scores 26% Higher Mobile Revenues for Charm King with Its Seasonal Strategy [Case Study]

Data Focus In a sea of mobile newcomers, PlayQ is in an enviable spot. The Santa Monica, California-based gaming company’s hit game, Charm King, has reached more than 16 million downloads worldwide across iOS, Google Play, Amazon, and Facebook. What separates successful app developers from the rest of the mobile gaming market is a data-driven approach to digital user acquisition and retention. Without constant testing and control groups, online advertising is based on costly assumptions about mobile user behavior. Leading […]

APAC Retailer Boosts App Install Rates 62% Using Nanigans Mobile SDK [Case Study]

China has many successful companies looking to reach consumers browsing and buying on their mobile phones. One of the region’s ecommerce leaders carries tens of thousands of products across a wide range of categories, including electronics, RC toys, clothing, beauty, and jewelry. Learn how this company generated more than 40,000 mobile app installs in just over two months of leveraging Nanigans, all while increasing click-through rates (CTR) and decreasing cost per install (CPI). The Goal With the goal of reaching […]

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4 Perfect Mobile-Optimized Ad & Landing Page Pairs

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Getting people to click on digital ads is only half the battle. You also need a landing page that will convince users to complete an action like signup, purchase, or download. What’s more, landing pages need to resonate on mobile devices in addition to desktop. After all, with 34% of mobile Internet users accessing the web mostly through their phones, […]

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How To Optimize Your Facebook Mobile Advertising Campaigns

Mobile advertising isn’t optional for marketers anymore; it’s a requirement if you’re looking to reach audiences through Facebook and Instagram ads. According to eMarketer, mobile has accounted for half of all digital advertising in 2015. By 2019, that number is expected to rise to 72%. If you want to be part of the mobile advertising revolution, be sure that you do these three things: 1. Try Out Mobile-Friendly Ad Types Serving ads on mobile devices means people can interact with […]

3 Key Takeaways From eMarketer’s 2015 App Marketing Report

The demand for apps is booming, and with that growth comes a rapidly evolving market. eMarketer’s latest report, “App Marketing 2015: Fighting for Downloads and Attention in a Crowded Market,” highlights these changes while exploring ways that app developers can stand out. As today’s 199.5 million smartphone and tablet app users become 223.9 million by 2018, marketers should be prepared. Read on for a summary of key findings and takeaways to help your app get noticed, downloaded and used. Specific […]