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Tag : Facebook Mobile App Installs

‘Custom Metrics’ Predict Facebook Mobile Campaign Performance and Unlock Budget

In February we launched our Performance Analysis (PA) product, which revolutionized ad reporting by allowing marketers to easily visualize data and take action on ad placements in real-time. We like to think of Performance Analysis as an advanced Excel pivot table… on steroids. Since launching PA we’ve continued to make iterations and enhancements with products like Custom and Shared Views, Charts, and Custom Metrics. Metrics are a fundamental aspect of measuring and validating performance for every marketer and marketing campaign, but […]

An eCommerce Site Drives More than 88,700 Registrations in Under a Month

Nanigans is privileged to work with highly technical teams who are dedicated to meeting their performance goals. When an eCommerce client comes to us with monthly, quarterly, or yearly goals we pride ourselves on rising to the challenge and partnering with the client to meet and hopefully exceed their expectations. An eCommerce company not scaling their customer base will have a short shelf life, which is why acquiring new customers via registrations is crucial for growth and increasing profit margins. […]

Bridging the Download Gap With Mobile App Ads

Developers have it rough these days. Last year, Apple CEO Tim Cook announced that the App Store had topped one million apps available. This sounds like good news, but for every Flappy Bird success story, hundreds of thousands of other apps languish in obscurity. According to software analytics company New Relic, an excess of 60% of App Store offerings have never been downloaded. Take a minute and think about that statistic. Never! And here’s some more bad news: An app […]

App Marketing on Facebook: How to Leverage CPA Bidding to Drive Mobile App Installs [Case Study]

Mobile app marketers are increasingly adopting Facebook’s cost-per-action (CPA) bidding as they look to enhance campaign performance—ad spend allocated to CPA bidding on Nanigans’ Ad Engine platform has increased by 20% in the last 14 days. We recently worked with an online retailer that achieved significant scale driving mobile app installs on Facebook with CPA bidding, exceeding expectations for meeting cost and performance targets. Goal The mobile retailer’s goal was to acquire customers with a $5 CPA or cost-per-install. The […]

Arcane Legends Leverages Facebook Mobile App Install Ads to Drive Downloads and ROI

Mobile multiplayer combat game, Arcane Legends, leveraged Facebook mobile app install ads to drive downloads and ROI. Results 316% more revenue per install on Facebook than other mobile ad networks in only 14 days 33% higher ROI (profit-per-install) than other mobile ad networks Objectives Spacetime Studios is a household name when it comes to online and mobile games. Arcane Legends is the company’s latest release in its popular ‘Legends’ series of massively multiplayer online roleplaying games (MMORPGs). The company turned […]