Tag : Facebook Mobile App Installs

3 Key Takeaways From eMarketer’s 2015 App Marketing Report

The demand for apps is booming, and with that growth comes a rapidly evolving market. eMarketer’s latest report, “App Marketing 2015: Fighting for Downloads and Attention in a Crowded Market,” highlights these changes while exploring ways that app developers can stand out. As today’s 199.5 million smartphone and tablet app users become 223.9 million by 2018, marketers should be prepared. Read on for a summary of key findings and takeaways to help your app get noticed, downloaded and used. Specific […]

Which Type Of Facebook Ad Is Right For You?

So you want to advertise on Facebook. Great! Now the most important question is what type of ad should you run? Facebook offers many types of ad choices that are each tailored to help you reach specific direct response goals. Read on to determine which ad type is the best choice based on your objectives. I want people to take a specific action on my website Facebook’s Page Post Link ads allow you to send people to important sections of […]

Level Up: The Game Developer’s Guide to Global Advertising [eBook]

Mobile app install ad campaigns are crucial to the success of any new game launch. When approximately two weeks are all that stands between you and App Store oblivion, every minute counts. Need to scale your audience fast and without sacrificing ROI? You’d better go global. Related Posts: Size Does Matter: Gaming Creative Best Practices For Mobile and Desktop Scopely’s Proven Playbook for Unbeatable Mobile Game Advertising Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans […]

‘Custom Metrics’ Predict Facebook Mobile Campaign Performance and Unlock Budget

In February we launched our Performance Analysis (PA) product, which revolutionized ad reporting by allowing marketers to easily visualize data and take action on ad placements in real-time. We like to think of Performance Analysis as an advanced Excel pivot table… on steroids. Since launching PA we’ve continued to make iterations and enhancements with products like Custom and Shared Views, Charts, and Custom Metrics. Metrics are a fundamental aspect of measuring and validating performance for every marketer and marketing campaign, but […]

An eCommerce Site Drives More than 88,700 Registrations in Under a Month

Nanigans is privileged to work with highly technical teams who are dedicated to meeting their performance goals. When an eCommerce client comes to us with monthly, quarterly, or yearly goals we pride ourselves on rising to the challenge and partnering with the client to meet and hopefully exceed their expectations. An eCommerce company not scaling their customer base will have a short shelf life, which is why acquiring new customers via registrations is crucial for growth and increasing profit margins. […]