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Tag : Facebook PMD Conference

facebook performance advertising

Attention Advertisers: Facebook Is No Longer Social Marketing. It’s Performance Marketing.

Facebook held it’s 2013 PMD Conference in Menlo Park last week, featuring over 250 partners from PMDs and sPMDs around the globe. Employees from Facebook spoke from both a marketing and product perspective.  The conference was high energy, well prepared and sparked us to provide an update on the state of advertising on Facebook. Advertisers Take Note: As of TODAY, Facebook is no longer where social marketing budget is allocated but instead where performance marketing budget is allocated. With ad […]