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Tag : Facebook reach

Ultimate Marketer’s Guide to Bid Types for Facebook Advertising [Infographic]

Imagine taking part in a massive worldwide auction, with millions of others simultaneously bidding on the same exact product. In the physical world, this auction would be an unintelligible, chaotic event where it would be virtually impossible to rise above the fray. Thankfully, the always-on global auction for Facebook advertising is a highly efficient operation. The basic principle, though, is the same: as a marketer, you’re bidding against countless other advertisers for limited inventory to get your message in front […]

What is the Facebook Audience Network?

Facebook Audience Network was publicly announced during April’s f8 conference as a way to help developers monetize on mobile. When a user opens an app from one of Facebook’s developer partners, Facebook leverages a unique identifier fetched from the user’s device to match and serve them with an ad from one of Facebook’s advertisers. Despite the high impact this new product could have on revenue, the social network has been cautious in rolling it out. During Facebook’s Q2 earnings report […]

FACEBOOK TIMELINE

Back to the Basics: Facebook’s Draw for Advertisers — 955M People, 15% of Time Online

Growth of online display ad spend will outpace that of paid search ad spend this year, driven predominantly by a continued expansion of inventory and mobile. Getting back to the basics, online display advertisers have three main goals: Find audiences that generate the greatest value, Minimize the cost to reach these audiences, and Do both at scale, or high volume. Our Ad Engine software automates the labor-intensive process of maximizing return on Facebook ad spend (ROAS = (value – cost) ÷ cost), and Facebook’s […]

Kony 2012 on Facebook: Breaking Down Invisible Children’s Reach

Over the past week, Facebook, blogs and the twittesphere have all been buzzing about Invisible Children’s new viral video campaign, Kony 2012. The Invisible Children non-profit began with a simple, but difficult concept — make people care about Joseph Kony, the Ugandan warlord who routinely kidnaps and uses child soldiers to maintain his power. The organization’s campaign goal was clear: make Kony famous (or rather, infamous) by creating a video so compelling, that hundreds of thousands of people would join the cause. One […]