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Tag : Facebook targeting

Why Instagram Is Ripe For Direct Response Advertising

It’s been a few weeks since Instagram officially opened up its ads API to marketing partners, and the social media community is still buzzing about the news. What’s got digital advertisers so excited?  The photo sharing network not only gives brands the chance to reach large and diverse audiences; it does so through the universal language of visual content. Because of this unique characteristic, Instagram’s direct response ads are expected to be a hit when they’re made available in the […]

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Facebook Plans to Update Ads, Retire Sponsored Stories–What it Means for Advertisers

Facebook recently announced seven changes to the Ads API that will provide more effective targeting and creative options for advertisers. The new targeting options will be fully available by April 9–including interest targeting, demographic targeting and behavioral targeting. They also revealed creative updates and will be officially retiring Sponsored Stories. Here are the 7 big changes that will impact Facebook advertising: Targeting: Facebook has realigned its overall approach to ad targeting, focusing on four key areas, location, demographics, interests and […]