Menu

Tag : Facebook video ads

Facebook Introduces Premium Video Ads for Brands

Back in December, Facebook announced that it was experimenting with autoplay video — specifically, 15-second ad spots that would play right in desktop and mobile News Feeds. Autoplay videos are designed to run for short periods of time and reach large audiences, making Lionsgate and its young adult action movie Divergent an attractive choice for Facebook’s initial market testing. Yesterday a blog post revealed the next phase: bringing brands into the fold. According to Facebook’s For Business page, Premium Video […]

Marketers Increase Spend to Facebook Mobile Video Ads by 2.4X

Advertisers leveraging Nanigans’ Ad Engine have increased spend to Facebook mobile video ads by 2.4X in the last 10 days – and it’s no secret why. Video has introduced a new layer of engagement and relevancy on Facebook mobile, empowering marketers to reach an 875 million person mobile audience with content in motion that delights, entertains and inspires. Television networks and movie studios are not the only companies excited about Facebook mobile video ads. Mobile gaming companies can now feature […]

FB_New_Year

5 New Year’s Resolutions For Facebook Marketers in 2014

The New Year has begun. It’s 2014. While many of us have already considered a number of resolutions for the New Year, such as losing weight, getting organized or saving money, it’s important to take a moment to think about what you want to accomplish with your Facebook marketing in 2014. Maybe you’ve thought of some ways to improve your ad creative or hone your ad targeting, but if you don’t have a strategy to take your Facebook marketing to […]

Facebook_video_ads

Facebook To Roll Out Autoplay Video Ads In News Feed

Nanigans was featured in the Wall Street Journal article yesterday reporting that Facebook will offer autoplay video advertisements later this week, “We expect video to be more expensive,” says Dan Slagen, senior vice president of marketing for digital-marketing company, “but we’re going to see advertisers willing to pay.” In addition to making Facebook attractive to a larger group of advertisers, the ads will likely be priced higher than traditional display and text ads.” The world’s largest social network (1.19 billion […]

7 Ways to Engage Your Customers with Mobile Video Ads

It’s no secret that people love watching videos on their mobile devices. Mobile video views grew 300% in 2012 over the previous year and advertisers are seizing the opportunity. Budgets spent on mobile video advertising are forecast to grow fivefold in the U.S. alone from nearly $518 million in 2013 to $2,685 million in 2017. With its combination of full-screen immersion, finely tuned targeting and the ability for people to take immediate action, mobile video ads have become one of […]