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Tag : Facebook video ads

Facebook Video Ads: The Five Golden Rules

Facebook receives about 8 billion daily video views and its users watch 100 million hours of video on Facebook every day. The sheer volume of news feed videos certainly makes it a challenge for any video ad to stand out. With human attention spans peaking at 8 seconds, videos must be visually compelling, move fast and keep the message short and sweet. That means that slickly-produced, 30-second TV commercials that take 10 seconds to get to their point across will […]

Facebook video ads

Facebook Video Ads on a Budget: From Planning to Final Edit

A quick scroll through any Facebook newsfeed and it’s easy to see why ecommerce and gaming brands are producing video ads. Personally, at least half the Facebook ads on my feed use video — either animated gifs, cinemagraphs, or full-motion content, with or without sound. That’s just me, but the hard data speaks to this surge in video ads. eMarketer forecasted for 2018 that online video ad spending in the U.S. will be $27.8 billion, which represents 25% of all […]

Facebook Playable Ads

Nanigans and Rovio Join Forces to Score with Facebook Playable Ads

Back in April, Finnish gaming company Rovio decided to beta-test Facebook’s new Playables digital ad format to see if Playables could deliver more Angry Birds Blast installs than traditional video ads. With Facebook Playable ads — now available globally in the Facebook News Feed — potential players can demo a mobile game right inside the ad. The point of these ads is to allow users to get a feel for the game and thus be more likely to install the […]

How the Duration of Your Video Ad Impacts Performance [Study]

Note: A version of this article was originally posted on Marketing Land. Video advertising creative is perhaps the most painstaking for advertisers to deal with during the planning and production stages. While there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and will eventually find creative that works well within their target audiences against their larger objective. One thing we can learn from looking at aggregate advertiser data is that the best performing video ads […]

featured image - Facebook Video Ad Budgets Rise 119% Year-Over-Year [Study]

Facebook Video Ad Budgets Rise 119% Year-Over-Year [Study]

One of the biggest tropes coming out of Facebook’s most recent earnings call was the rising prominence of video. In the call, Mark Zuckerberg noted that video is becoming one of the most active areas of advertising growth. He also said that the company has big plans for distributing short-form video content in a manner outside of the traditional newsfeed. The Nanigans Q4 2016 Facebook Benchmark Report highlights the quarter-over-quarter growth of mobile video in the Americas. Facebook’s latest announcement […]