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Recap: Facebook’s Q3 2014 Earnings Call

All eyes (and ears) were on Facebook as the social media network announced its Q3 2014 earnings to investors after the market closed last night. CEO Mark Zuckerberg and COO Sheryl Sandberg had a lot to celebrate, as Facebook’s stock recently hit an all-time high of $80 and its mobile base has grown nearly 40% YoY. However, they were careful to emphasize long-term goals over 3, 5 and 10 years, as well as slow product releases and iterations, continuing to […]

Mobile Advertising in the News

These days, marketers are well aware of mobile advertising’s rapid growth. New data from Business Insider shows that mobile is the fastest growing ad format, hands down. Check out the graph to the right to see how revenue from mobile advertising is forecasted to stack up against non-mobile in the coming years. While almost all digital marketers are catching on to this shift, very few know how to gauge the success of mobile advertising campaigns. A recent report from eMarketer sheds light on […]

Is Social Media Advertising Replacing Search?

This article was originally published on iMedia Connection. Media spend on marketing, particularly online, continues to rise in 2014. As CMOs gain confidence in their ability to generate revenue through digital channels — especially mobile — they will continue to invest time and resources into online methods of driving user acquisition and retention. According to the Chief Marketing Officer Council’s eighth annual “State of Marketing” report, 54% of marketers plan to boost their budgets in 2014, focusing on the following […]

Optimized Budgeting: Justify Your Facebook Ad Spend

Many marketers are reluctant to spend on ads until they’re sure that they’re investing in top-performing creatives and audiences. Optimized Budgeting automatically allocates budget to better-performing ads, and reduces budget to ads that are not performing well, therefore ensuring high ROI. It also evens the playing field so that ads get an equal chance out of the gate on Facebook. This increase in budget for individual ads requires sufficient data, so it won’t necessarily happen the hour after ads are […]

Marketing to Moms & Millennials: A Back to School Guide [eBook]

As Labor Day approaches, now is the time to reach last-minute purchasers and deal seekers through refreshed creative and new campaigns.   Related Posts: 8 Ways to Reach Moms & Millennials: Back to School Edition How to Succeed in eCommerce Advertising: 6 Creative Best Practices Fall Advertising Tips for Social Media Marketers Facebook Advertising For Beginners: Best of Bundle