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Tag : Facebook

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4 Vital Advertising Strategies for Cross-Channel Facebook and Twitter Campaigns

Looking to grow the reach of your social advertising campaigns? Running a cross-channel campaign on Facebook and Twitter is a natural way to expand on ads that are already performing well on either platform. Not only does each channel grant access to native audiences; there’s also Facebook’s Audience Network and the Twitter Audience Platform to consider. Combined, the wide range of targeting options and ad units on Facebook and Twitter means that advertisers have plenty of options for scaling customer […]

Sticking the Landing Page: Gold Medal Winning Mobile Advertising Campaigns

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. A lot goes into running a successful paid advertising campaign online, from choosing the right audience to target, setting a budget that allows the flexibility to attract high-value customers, to designing wow-worthy creative. But what separates good digital marketers from great ones is what happens after the ad has been served; does that click turn into a conversion, or simply […]

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Facebook’s Lead Ads: What They Are And How To Use Them

Lead generation marketers know firsthand how important immediate action is to advertising revenue, and therefore how crucial it is to reduce the number of steps between when a person sees an ad to when a conversion event takes place. Oftentimes, a social media user will not want to leave the channel they are currently browsing to visit a different website — and even if they do, they won’t want to fill out a lengthy form. Fortunately, Facebook has a solution to […]

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4 Brands Driving Revenue With Refreshed Facebook Ad Creative

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Change is constant in digital marketing, and paid social advertising is by no means immune. Even the most successful Facebook campaigns have to evolve eventually, or else advertisers risk boring their audience with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights […]

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4 Killer Ads Promoting User Generated Content And Why They Work

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  This post originally ran on Social Media Today. The beauty of social media is that anyone can be a brand advocate on sites like Facebook, Instagram and Twitter. Savvy advertisers not only gain inspiration and insights from what’s shared online; they incorporate user generated content in their marketing campaigns. Showcasing images, videos or reviews from your audience isn’t just a […]