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Tag : FBX

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Life After Facebook Exchange: Migrating To Dynamic Ads

Advertisers currently using Facebook Exchange (FBX) will need to find an alternative come November 1st. That’s when Facebook will be shutting down the desktop retargeting tool in order to shift focus to its mobile-first advertising products. If FBX is currently incorporated into your advertising campaign strategy, there’s no need to panic. Here’s why Dynamic Ads are a worthy replacement: What Are Dynamic Ads? Dynamic Ads are a scalable retargeting solution from Facebook and Instagram. With Dynamic Ads, you can automatically show customized […]

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3 Easy Retargeting Tricks That Will Grow Your Advertising Revenue

If you’re not incorporating retargeting capabilities into your Facebook ad campaigns, you’re missing out on a massive opportunity to grow your revenue by reaching and re-engaging consumers that have interacted with your brand. Because Nanigans and Facebook offer a variety of tools that lend themselves to retargeting, like Dynamic Product Ads (DPAs), Facebook Exchange (FBX), and Website Custom Audiences (WCAs), you have plenty of opportunities to include retargeting in your Facebook advertising strategy. To help you get started, we’ve compiled […]

Facebook Advertising For Beginners: Best of Bundle

Nanigans may have a silly name, but we’re serious about our automated advertising solutions. Ad Engine is sophisticated software that delivers over one billion impressions a day backed by a complex bidding algorithm and predictive lifetime value tools. When it comes to strategy, our account managers have years of experience in setting up, testing and optimizing direct response campaigns on social media. However, they all started out as beginners at one point — and the world of advertising technology moves […]

3 Data Tracking Tips For In-House Advertisers Using Conversions

A conversion is any customer action that adds value to your business, such as a visit, signup or registration, product view, purchase, or app installation. We track these actions to understand which of your ad placements are leading to business and revenue for your company, and to optimize future campaigns through our platform’s algorithm. Last week we launched a new Conversions Setup tool, putting more control of the Ad Engine kickoff process in the hands of in-house marketers. Here are some […]

4 Ways to Retarget Your Audience on Facebook

As the leading social network by global user numbers and amount of usage, Facebook is the logical choice for reaching customers where they spend the most time — but its high-performing native ad units really set it apart as a marketer’s best choice. By leveraging real-time bidding on FBX, behavioral data from websites and mobile app data when targeting on Facebook, marketers have the ability to reach desktop and mobile device users alike, delivering ads that are highly relevant and compelling. As performance […]