Tag : features

Audience Override Tables: Advanced Targeting for the In-House Advertiser

We’ve all heard the buzz words – “big data,” “ad tech,” “personalization,” “programmatic,” and “mobile” have been discussed in digital marketing articles and on industry event panels ad nauseum for the past couple of years. Why is everyone so fixated on these terms? Streamlining Campaign Management Just because consumers are spending increasing amounts of time online and on mobile, that doesn’t mean they aren’t still watching TV or using desktop. In 2015, advertisers have a ton of channels to monitor […]

5 UX Priorities for a SaaS Future

Let’s face it – advertising technology is complex. From the technology that routes requests through myriad servers and exchanges in a matter of milliseconds to the sophisticated bidding algorithms that control spending to the tracking protocols that collect and organize conversion data, it’s a tangled web of systems and lingo that makes up an increasingly important part of the marketing ecosystem. At Nanigans, we pride ourselves on having a firm grasp on all this complexity. Our culture strongly encourages attacking […]