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Nanigans Report: New Facebook Ad Products Gain Broader Adoption in Q1 2015

About This Report This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. For reporting purposes Nanigans categorizes Facebook ad types to align with broad direct response marketing objectives as follows: Unpublished Page Post (All) includes Link, Photo, Video, and Multi-Product Unpublished Page Post Ads. Mobile App Install (All) includes standard (image) and Video Mobile App Install Ads. Domain […]

Why App Install Ads Are a Mobile Marketer’s Secret Weapon

2,499,999. That’s how many other mobile apps you must battle to win yours a coveted spot in the pocket of today’s consumers. With so many apps available to download on the iOS App Store and Google Play, developers can’t rely on people organically finding their shiny needle of an app in the colossal app store haystack. That’s where the wildly successful mobile app install ad comes into play. Back in 2012, Facebook recognized early signs of this app overload and […]

Nanigans Badged Ad Technology and Facebook Exchange (FBX) in Facebook Marketing Partner Program

Facebook® has relaunched its Preferred Marketing Developer program as the Facebook Marketing Partner program, all in an effort to provide marketers greater clarity on the best partners to meet their business needs. The Facebook Marketing Partner program is structured around partner specialties, industry expertise, and geographic reach. These specialties—ranging from ad technology to small business solutions—give companies a better sense of their best partners right from the start. Nanigans first aligned with Facebook in 2010 as an early Facebook Ads […]

Level Up: The Game Developer’s Guide to Global Advertising [eBook]

Mobile app install ad campaigns are crucial to the success of any new game launch. When approximately two weeks are all that stands between you and App Store oblivion, every minute counts. Need to scale your audience fast and without sacrificing ROI? You’d better go global. Related Posts: Size Does Matter: Gaming Creative Best Practices For Mobile and Desktop 4 Ways App Developers Can Market for Mobile Mobile App User Acquisition: Google Play vs. App Store Game Over: How To […]

How To: Optimize Revenue For Mobile App Install Ads

Not all users are worth the same, so why pay the same price for someone who spends nothing in your app vs. someone who may spend hundreds? It may seem counter intuitive, but being willing to spend more to get high-value customers can be the easiest way to boost game advertising revenue. If you don’t care what you have to pay as long as it’s backing out (read: if you know a certain type of gamer is worth X amount […]