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Tag : gaming

featured image - FB Advertising Benchmarks Competition

Keeping Up With The Competition: Facebook Advertising Benchmarks

How does your Facebook advertising campaign performance compare to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. These fresh-off-the-presses stats from our Q2 2016 Facebook Advertising Benchmark Report will help inform your Facebook advertising strategy for 2016 and help you win over valuable customers in the upcoming holiday season. Online Retailers Flock To Dynamic Ads Facebook’s dynamic ads (formerly […]

Q2 2016 Benchmark Report: Advertisers on Facebook Drive Higher Returns and Capitalize on New Ad Innovations

Direct response marketers using Nanigans software to advertise on Facebook continue to invest heavily in the channel as a result of increasing year-over-year return on ad spend in Q2 2016. Facebook’s dynamic ads (formerly dynamic product ads) continue to see soaring adoption among ecommerce advertisers. Dynamic ads enable real-time, feed-driven, highly personalized promotions so advertisers can more effectively convert new customers or re-engage existing ones. Driven by improved downstream performance vs. traditional retargeting campaigns on the channel, 14% more ecommerce ad […]

Benchmark Report: Q1 2016 Delivers Higher Return on Facebook Ad Spend for Retailers

With rising year-over-year returns and more diverse ad spend allocations across verticals, the value of the Facebook ad ecosystem in Q1 2016 is likely as high as it has ever been for advertisers. Compared to Q1 2015, the top online retailers using Nanigans increased return on ad spend (ROAS) by 57%, boosted purchase rates by 171%, and drove a 17% growth in average order value (AOV). These results underscore the effectiveness of newer ad types like carousel and dynamic product […]

featured image - Carousel Ad Review

Driving Revenue: The Compelling Case For Carousel Ads

The Carousel ad format has been around for about a year and a half, but already it has become indispensable to digital advertisers. Besides letting marketers display multiple images within one interactive ad unit, Carousel ads are proven revenue drivers. According to Facebook, Carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads. Those aren’t the only impressive results advertisers have been seeing from Carousel ads. Here’s how the ad unit has performed and evolved […]

PlayQ Scores 26% Higher Mobile Revenues for Charm King with Its Seasonal Strategy [Case Study]

Data Focus In a sea of mobile newcomers, PlayQ is in an enviable spot. The Santa Monica, California-based gaming company’s hit game, Charm King, has reached more than 16 million downloads worldwide across iOS, Google Play, Amazon, and Facebook. What separates successful app developers from the rest of the mobile gaming market is a data-driven approach to digital user acquisition and retention. Without constant testing and control groups, online advertising is based on costly assumptions about mobile user behavior. Leading […]