Menu

Tag : gaming

Benchmark Report: Q1 2016 Delivers Higher Return on Facebook Ad Spend for Retailers

With rising year-over-year returns and more diverse ad spend allocations across verticals, the value of the Facebook ad ecosystem in Q1 2016 is likely as high as it has ever been for advertisers. Compared to Q1 2015, the top online retailers using Nanigans increased return on ad spend (ROAS) by 57%, boosted purchase rates by 171%, and drove a 17% growth in average order value (AOV). These results underscore the effectiveness of newer ad types like carousel and dynamic product […]

featured image - Carousel Ad Review

Driving Revenue: The Compelling Case For Carousel Ads

The Carousel ad format has been around for about a year and a half, but already it has become indispensable to digital advertisers. Besides letting marketers display multiple images within one interactive ad unit, Carousel ads are proven revenue drivers. According to Facebook, Carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads. Those aren’t the only impressive results advertisers have been seeing from Carousel ads. Here’s how the ad unit has performed and evolved […]

PlayQ Scores 26% Higher Mobile Revenues for Charm King with Its Seasonal Strategy [Case Study]

Data Focus In a sea of mobile newcomers, PlayQ is in an enviable spot. The Santa Monica, California-based gaming company’s hit game, Charm King, has reached more than 16 million downloads worldwide across iOS, Google Play, Amazon, and Facebook. What separates successful app developers from the rest of the mobile gaming market is a data-driven approach to digital user acquisition and retention. Without constant testing and control groups, online advertising is based on costly assumptions about mobile user behavior. Leading […]

Featured Image - Facebook Custom Audiences Mobile Game Marketing

3 Ways Mobile Game Marketers Can Monetize With Facebook Custom Audiences

Mobile game marketers who are advertising on Facebook have a powerful tool at their disposal: Custom Audiences. This targeting option, combined with a mobile SDK, can help game companies achieve many game goals like re-engaging lapsed users, increasing in-app purchases and acquiring new users with the greatest lifetime value (LTV). Here’s how Facebook’s Custom Audiences can make a big difference in mobile game rankings and revenue: 1. Lapsed User Reactivation Just because a user hasn’t played your game in a […]

Revenue & Purchase Metrics Soar for Retail Advertisers on Facebook [Q4 2015 Report]

The holidays are behind us, but marketers are likely still feeling the revenue impact of a huge quarter for Facebook advertising. For online retailers in particular, purchase activity driven from the social network was significant. The top ecommerce advertisers using Nanigans drove quarter-over-quarter return on ad spend increases of 87%, while purchase rates shot up 68% and average order values grew 49%. Q4 2015 was also defined by higher overall Facebook ad spending, and greater adoption of next-generation ad products […]