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Tag : gaming

New Report: Q2 2014 Global Facebook Advertising Benchmarks

Today we released Nanigans’ Q2 2014 Global Facebook Advertising Benchmark Report. Aggregating data from more than 200 of the world’s leading ecommerce, gaming, and pure-play internet companies, we compiled important performance metrics to distill the latest trends in Facebook advertising. Related Posts: An eCommerce Site Drives More than 88,700 Registrations in Under a Month What eMarketer’s Digital Ad Spend Benchmarks Mean For Travel, eCommerce & Game Advertisers Facebook Advertising Holiday Trends – CPC, CTR & ROI Why Direct Response Is […]

Reducing Risk in the Games Business

“I’d spend 100 times more on Facebook ads,” was advice one panelist offered when asked what he would do differently next time he launched a game on Facebook. That advice, among others, was discussed last night at the New England Games SIG’s panel Reducing Risk in the Games Business at the Microsoft NERD Center. The event kicked off underscoring how video game related consumer spending is estimated to reach $112 billion by 2015, and centered on how to build a successful gaming business within […]