Tag : gaming

Mobile Gaming in the News: ChinaJoy, Tokyo Game Show & More

Read any gaming publication today, and it’s clear that the games industry is undergoing massive changes. Who’s playing games, and how they’re playing them, is evolving. As the industry mobilizes for mobile, it’s also seeing gamer demographics shift. To help app developers figure out what these changes mean, we’ve compiled and summarized some of the major mobile gaming stories that have been making headlines the last few months. Read on to learn about the state of gaming today. Pew Research […]

Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization

In the nine years since it was founded in 2006, Kabam has become one of the leading games companies in the Western world. While the company was founded as an online sports social network, in 2009 Kabam switched to being a social games company, producing one of the most popular strategy games ever to hit Facebook: Kingdoms of Camelot. Soon after, in 2011, the company began using Nanigans advertising automation software, understanding how important in- house control and dynamic optimization […]

Facebook Advertising CTRs and Video Spend Hit New Highs, While CPCs Drop Globally in Q2 2015 [Report]

About This Report This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. For reporting purposes Nanigans categorizes Facebook ad types to align with broad direct response marketing objectives as follows: Unpublished Page Post (All) includes Link, Photo, Video, and Multi-Product Unpublished Page Post Ads. Mobile App Install (All) includes standard (image) and Video Mobile App Install Ads. Domain […]

3 Ways The Nanigans SDK Takes Mobile Games To The Next Level

The world of mobile gaming is a competitive place. In the Apple App Store, over 21% of all the store’s active apps are games, making mobile gaming the most popular category by far. With so much competition, it’s more vital than ever that attract high-value users to your games via strategic social and mobile advertising. The Nanigans Software Development Kit (SDK) closes the loop on attribution, enabling app developers to build a full story of the lifetime value (LTV) of […]

Facebook Mobile App Install Ads Demonstrate 16% Lower CPI Using Video vs. Images for Gaming Advertisers [Study]

Mobile App Install (MAI) ads are often one of the most effective ad unit options for mobile gaming companies advertising on Facebook. Initially only supporting images, Facebook has now rolled out support for video—a content feature that has already driven higher CTRs for some Nanigans clients. Like their image-based counterpart, MAI ads using a video asset also incorporate a great deal of functionality in terms of managing ad reach and viewability. But the question for advertisers is whether video is […]