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Tag : gaming

PlayQ Scores 26% Higher Mobile Revenues for Charm King with Its Seasonal Strategy [Case Study]

Data Focus In a sea of mobile newcomers, PlayQ is in an enviable spot. The Santa Monica, California-based gaming company’s hit game, Charm King, has reached more than 16 million downloads worldwide across iOS, Google Play, Amazon, and Facebook. What separates successful app developers from the rest of the mobile gaming market is a data-driven approach to digital user acquisition and retention. Without constant testing and control groups, online advertising is based on costly assumptions about mobile user behavior. Leading […]

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3 Ways Mobile Game Marketers Can Monetize With Facebook Custom Audiences

Mobile game marketers who are advertising on Facebook have a powerful tool at their disposal: Custom Audiences. This targeting option, combined with a mobile SDK, can help game companies achieve many game goals like re-engaging lapsed users, increasing in-app purchases and acquiring new users with the greatest lifetime value (LTV). Here’s how Facebook’s Custom Audiences can make a big difference in mobile game rankings and revenue: 1. Lapsed User Reactivation Just because a user hasn’t played your game in a […]

Revenue & Purchase Metrics Soar for Retail Advertisers on Facebook [Q4 2015 Report]

The holidays are behind us, but marketers are likely still feeling the revenue impact of a huge quarter for Facebook advertising. For online retailers in particular, purchase activity driven from the social network was significant. The top ecommerce advertisers using Nanigans drove quarter-over-quarter return on ad spend increases of 87%, while purchase rates shot up 68% and average order values grew 49%. Q4 2015 was also defined by higher overall Facebook ad spending, and greater adoption of next-generation ad products […]

Pocket Gems Surfaces Winning Ad Creative On Facebook And Scales Mobile Campaign 500% With Nanigans [Case Study]

The Benefits of Keeping It Fresh Pocket Gems debuted its “Choose Your Own Story” mobile game, Episode, in 2014, presenting players with thousands of animated stories where their choices matter. In order to keep user activity steady over time, Pocket Gems has leveraged its in-house creative team to invent and design fresh image concepts and videos. When the game developer launched a mobile app install ad campaign featuring a specific image creative for a new Episode theme, performance exploded on […]

Facebook Carousel Ad, Mobile Spending Grow in Q3 2015 [Report]

To provide even more value to data-driven performance marketers, today we’re releasing our latest Global Facebook Advertising Benchmark Report, which features a greater breadth of analysis than ever before. The report includes Nanigans’ global and vertical-specific (ecommerce and gaming) data on Facebook advertising CTR, CPC, and CPM in Q3 2015. As Facebook becomes an increasingly vital advertising channel for marketers across the globe, we’ve highlighted these performance benchmarks on a geographic region-by-region basis as well for the Americas, EMEA, and APAC. […]