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Google-Facebook duopoly

How Publishers Can Compete with the Facebook-Google Duopoly

As any publisher will tell you, digital media is a tough business. Quality content is expensive to produce, and the revenue that individual publishers generate from advertising has been on a steady decline as more brands shift their spend to Facebook and Google. The duopoly, as they’re commonly referred to, now account for more than 60% of U.S. digital ad spend. Not only have Google and Facebook perfected a system in which they use third-party content to bring in advertising […]

The Inner Workings of Amazon Advertising [Infographic]

Amazon is known to millions as a brick-and-mortar killing, Whole Foods acquiring, on-demand cloud providing, online marketplace where you can buy anything, industry-disrupting juggernaut. But as an advertising platform? Not so much. But that’s changing fast. After generating $1.7 billion in ad revenue in 2017, Amazon topped that amount in Q1 alone with $2 billion. The company is still far behind the Facebook and Google duopoly, but its skyrocketing ad revenue in Q1 (a 139% year-over-year increase) is setting the […]

Remarketing on a Fragmented Internet

Facebook, Google, and ‘Other’: Why Internet Fragmentation Creates Pain for Marketers

Potential customers abandon site shopping carts all the time. But the digital journey they now take after leaving a site has become much more fragmented and challenging for advertisers to keep track of. Does your potential customer visit a competitor’s site? Does she check her Gmail or Yahoo email? Where will she spend her next thirty minutes online or even her next ten “digital hours”? On Instagram? Buzzfeed? YouTube? Listening to music on Spotify? Related post: Remarketing on a Fragmented […]

Online Gaming in the News

Our Q3 2014 Global Facebook Advertising Benchmark Report breaks down the latest trends in Facebook advertising. For gaming companies, CPMs increased 548% year-over-year, compared to a 255% CPM increase for ecommerce companies. Following this upward trend, CTRs increased 298% year-over-year for gaming companies. Despite surging impression costs, engagement continues to rise for gaming companies that leverage Facebook advertising. Click-Through Rates Year-Over-Year for Gaming Companies Apple and Google continue to battle in the mobile gaming space. App Annie recently reported that Google Play had 60% […]

Mobile Advertising in the News

These days, marketers are well aware of mobile advertising’s rapid growth. New data from Business Insider shows that mobile is the fastest growing ad format, hands down. Check out the graph to the right to see how revenue from mobile advertising is forecasted to stack up against non-mobile in the coming years. While almost all digital marketers are catching on to this shift, very few know how to gauge the success of mobile advertising campaigns. A recent report from eMarketer sheds light on […]