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2019 Predictions

Our Five Big Digital Marketing Predictions for 2019

As 2018 winds down, it’s time to tap our internal experts for some good old fashioned digital marketing predictions. Here are the evolutions and innovations on the horizon for 2019 regarding the Google-Facebook-Amazon triopoly, the programmatic supply chain, Instagram Stories advertising, and more. 1. The advertising triopoly will be cemented Amazon, with its growing search market share and unique role as an ad network and a ecommerce marketplace, has been flirting for a few years to be the third major […]

Shaking Hands

How Retailers View the Tech Giants: Friend, Frenemy or Foe? [Infographic]

Retailer relationships with big tech companies could be described as … complicated. Our recent survey asked 100 U.S. retail marketing execs to share their thoughts on which tech companies are the friends and which are the foes in the complex world of digital marketing. Not surprisingly, Google was viewed by the highest percentage as a friend, followed by Facebook. That’s understandable seeing these two tech giants are advertising platforms that help turn ad dollars into revenue. Related post: Amazon: Friend […]

Three Ways Amazon Could Join Facebook and Google as a Triopoly

For the past 10 years, Amazon has rattled the brick-and-mortar retail business. Now it’s slowly doing the same to the digital ad business. The company generated approximately $1.88 billion in global ad revenues for all of 2017. The latest forecast from research firm eMarketer lists Amazon’s 2018 U.S. ad revenue at $4.6 billion, representing extraordinary annual growth of 144.5%. The forecast puts Amazon ahead of Oath and Microsoft in eMarketer’s ad revenue ranking. Related post: Your Ad Tech Tax Is […]

2018 holiday shopping season

Report: Retailers’ Ad Budgets Favor Black Friday Over Cyber Monday

New Nanigans research takes a close look at how retailers plan to spend digital ad budgets during the 2018 holiday shopping season. The results of our new survey, based on responses from 100 senior digital advertising executives, indicate that retailers will invest more of their ad spend on Black Friday than any other day this holiday season. Related post: Triopoly Playbooks: How Google, Facebook and Amazon Tackle Performance Advertising In terms of budget allocation, our survey respondents revealed that a […]

Triopoly advertising playbooks

Triopoly Playbooks: How Google, Facebook and Amazon Tackle Performance Advertising

Together, Google, Facebook and Amazon are projected to own 62% of the $107 billion in ad revenue generated in the U.S. this year, according to research firm eMarketer. While Amazon will covet only 4.1% of that pie, its advertising platform has been making aggressive gains; this year is the first time Amazon will fall into third place behind the duopoly in terms of ad revenue. How do Facebook, Google and Amazon — led by Coaches Zuckerberg, Pichai and Bezos — […]