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Tag : Google

VentureBeat’s Mobile Summit: The Future is Now

Nanigans participated in the VentureBeat Mobile Summit at the historic Cavallo Point Resort in Sausalito earlier this week. CEO Matt Marshall and the entire team at VentureBeat put on a top tier event, bringing in speakers from many different verticals. Here are a few takeaways: Biz Stone: Twitter must make bold choices to survive Google: Boosting the mobile ad market Secret & Mixpanel: User retention and data analyzation While the audience heard from a great group of keynote speakers, the true […]

Mobile Advertising to Surge 75% in 2014; Fueled by Google and Facebook

Market research firm eMarketer revealed this week that spending on mobile ads worldwide will surge 75.1% to $31.45 billion, in 2014, largely fueled by Google and Facebook. This will represent nearly one-quarter of digital ad spend worldwide. Google is still the market heavyweight, with eMarketer predicting a 46.8% market share. This is down from a 52.6% in 2012 which they are attributing to Facebook’s massive growth. Facebook has rapidly upped the ante for mobile advertisers. Less than two years ago, […]

The Evolution of Performance Marketing

The story of performance marketing is a story of evolution; the development of an online advertising market from a simple to a more complex form, while adjusting to changes in the ecosystem. With the possibilities of predictive lifetime value, performance marketing has moved into primetime and its potential is too great for advertisers to ignore. Here’s a quick look at the stages that led to the creation of a thriving performance advertising market. Primitive – Cost Per Impression (CPM) In […]

How Nanigans’ Predictive Lifetime Value Came to Be [A Timeline]

The first known use of the word “predict” was in 1609; originating from the Latin word praedictus. Asdefined by Merriam Webster, predict is to declare or indicate in advance; especially: foretell on the basis of observation, experience, or scientific reason. Predictions have evolved vastly from 1609, arguably one of the first scientists to use “predictive science” was physicist/mathematician /astronomer, and philosopher, Galileo Galilei, who championed theories like”observational astronomy“. But this post is not about the 1600′s but the developments of […]

A Googol Ways to Target Your Audience and It’s Not on Google

A little known fact—Google was named after the number googol—a number with a 100 zeros following it: A million: 1,000,000 A billion: 1,000,000,000, A googol: 1,000,000,000,000,000,000 …. 000 (one-hundred zeros!) Facebook offers a number of ways for brands to message to their intended audience through paid advertising—demographic, partner categories, and custom audiences are just a few. What most marketers don’t realize is that there are nearly an endless number of options for targeting on Facebook. But just how many total […]