Menu

Tag : holiday advertising

featured image - facebook IQ holiday report

3 Holiday Shopping Trends Retail Advertisers Need to Know

It may be July, but it’s already time for marketers to start planning for the holiday shopping season. The holidays provide retailers with a tremendous opportunity to not just drive a record number of sales, but also grow their customer base to drive a year-round increase in profitability. Facebook IQ got a head start preparing advertisers for the holidays with its release of valuable insights from the 2016 season. This data doesn’t just illustrate how consumers behaved in the past; […]

featured image - Holiday refreshed ads

How 4 Top Retailers Are Keeping Holiday Ad Creative Fresh on Social Media

Your holiday ad campaigns may be in full swing across Facebook, Instagram, and Twitter, but the work of a profit-driven advertiser is never done. During the competitive holiday advertising season, it’s important to keep things fresh, or you’ll risk leaving lucrative end-of-year revenue on the table. With so much competition in the ad marketplace, refreshing ads is especially important over the holidays. After you employ creative testing to identify which elements of your ads are driving the most profitable sales, you can keep […]

featured image - holiday mobile gaming benchmarks slideshare

Mobile Game Advertising Benchmarks: A Cheatsheet For Winning The Holidays [SlideShare]

New smartphones and tablets are at the top of many gift lists this holiday season. With so many new devices being unwrapped in just a few weeks, there’s a massive growth opportunity for mobile developers in one of the world’s most popular app categories: games. Throughout the year, the largest and most successful game developers rely on Facebook advertising as a critical engine of business growth. But during Q4, retailers tend to dominate the Facebook marketplace, driving up competition and […]

featured image - procrastinator's guide to Holiday advertising

The Procrastinator’s Resource Guide To Holiday Season Social Advertising

If you don’t have your holiday advertising campaigns in place yet, it’s not too late to start planning — and there’s plenty of reason to take action. Clearly, ecommerce marketers can’t afford to miss out on the holiday shopping season this year. To help you jump-start your last-minute campaigns, use the free resources below. The Holiday Advertising Numbers You Need To Succeed The Q4 retail advertising scene is entirely different from previous quarters. While this highly competitive time of year […]

featured image - holiday shopping season retargeting

‘Tis the Season to Retarget: Holiday Advertising Strategies for Retail Marketers

For retailers hoping to capture more revenue this holiday season, retargeting is essential. Q4 is the most competitive time of the year for advertisers, with every retailer trying to reach the large horde of shoppers searching for the perfect holiday gift. Retargeting your ads on social media is a great way to reach these buyers and drive them to make a purchase. Here are a couple retargeting strategies that will ensure a happy and prosperous holiday shopping season, plus tips […]