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Tag : in-house advertising

Who’s Hiring in Growth Marketing: HelloFresh, Yousician, Grubhub, Audibene, Better

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Paid Social Manager, HelloFresh (New York City) Company Brief HelloFresh aims to provide each and […]

Who’s Hiring in Growth Marketing: Lyft, Thomson Reuters, Brooks Brothers

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Online Acquisition Marketing Manager, Lyft (San Francisco Company Brief Lyft is a peer-to-peer transportation platform that […]

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In-House Advertising: The Future of Performance Marketing

This article originally appeared on IBM’s THINK Marketing blog. Is your agency taking advantage of you? A recent bombshell report from the Association of National Advertisers (ANA) found that problematic practices such as rebates between media companies and agencies, markups as high as 90%, and dual rate cards are pervasive among agencies; often at the expense of clients’ best interests. In response to growing dissatisfaction around this lack of transparency, nearly two-thirds of top US advertisers are planning to review their creative […]

Who’s Hiring in Growth Marketing: Casper, PolicyGenius, Circle

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Paid Social Marketing Specialist, Casper (New York) Company Brief Casper is a global sleep company that […]

Featured Image - Anatomy of a Growth Marketer Pavan Akella Caratlane

Anatomy of a Growth Marketer: Pavan Akella, CaratLane

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Online jewelry retailer CaratLane is one of India’s leading ecommerce companies. Since 2008, the brand has been on a mission to change the way jewelry is bought in India. What’s it like to drive growth for a company that’s been named one of India’s top 20 hottest ecommerce sites? We asked Pavan Akella, CaratLane’s Assistant Marketing Manager, to share his experience. What […]