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Tag : in-house advertising

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Hiring An In-House Digital Advertiser? Look For These Traits And Skills

Once you’ve decided that the benefits of in-house advertising outweigh the challenges, your next step is to hire a growth marketer (or three). The stakes are high, since talented in-house digital advertisers can drive serious revenue for your business through customer acquisition and retention campaigns. While there’s no exact blueprint for what makes a good in-house advertiser, there are indicators that a particular candidate will be successful at maintaining KPIs and achieving scale over the long-term. Based on conversations Nanigans […]

Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: We’re not just talking about a missed opportunity for revenue, but the chance for marketing to be valued as a driver of business, rather than invoices. This white paper explores how the profit-driven advertising model can drive up your bottom line and fuel growth in your marketing budget. Related Posts: A […]

Who’s Hiring in Growth Marketing: SeatGeek, Airbnb, Dell

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: User Acquisition Director, SeatGeek (NY) Company Brief By day, we’re a group of talented developers, designers, marketers, […]

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Nanigans’ Own In-House Advertiser Dishes On Using The Software

At Nanigans, we aren’t simply advocates of in-house advertising – we also practice it. Ryan Kelly manages Nanigans’ own advertising campaigns on social channels like Facebook, Instagram and Twitter. Combining this experience with Nanigans’ advanced tools and capabilities has given him a well-rounded understanding of the best practices that drive clicks, downloads and conversions. W hat strategies and secrets do in-house advertisers need to know in order to take their campaigns to the next level? Here’s what Ryan has to […]

featured image - 3 Steps To Help Financial Services Generate Higher-Quality Leads

3 Financial Services Advertising Strategies For Generating Higher-Quality Leads

High-quality leads are invaluable to financial service companies, but finding the customers that drive business revenue is only the first step in achieving long-term growth and advertising scale. Here are some strategies you can leverage to optimize for true value and continue improving your advertising performance. 1. Identify Your High-Value Customers Using First-Party Data Your internal revenue and customer data is a goldmine of insights into your most profitable customers. However, you can’t always fully take advantage of this information when […]