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Tag : in-house advertising

Inside the Toolkit of Today’s Best In-House Advertisers

The most forward-thinking companies today know that to achieve meaningful growth through digital advertising, even having an industry-leading team of marketing pros isn’t enough. Real results come from equipping data-driven advertisers with the most powerful tools for the job. At Nanigans, we know that taking control of performance marketing in-house with the right talent and the best software can pay off big. Achieving double your ROI goals or scaling your campaigns 10X in just four months doesn’t happen by chance. […]

Top 5 Advertising Predictions For 2015

Hard as it is to believe, Christmas trees are being glimpsed on curbs, and Easter decorations are making their way to CVS aisles. As we head into another year of customer insights, business intelligence advances and advertising innovation, here’s our top 5 advertising predictions for 2015. 1. In-house moves beyond the innovators Taking online advertising in-house provides an unparalleled glimpse into what drives customer acquisition and re-engagement. In 2014 — a year of heavy digital disruption — agile, innovative businesses […]

The Secret to Customer Success at Nanigans

We’ve been partnering with some of the sharpest marketers at large brands and high growth start-ups for four years, and our top priority is that customers achieve their digital advertising goals.  Nanigans transitioned its model to SaaS this year not only to provide customers with cost savings benefits, but also to better enable them to capitalize on their in-house business expertise. Customer success means different things to different companies. In an industry where real time ad optimization and reporting are […]

2015: The Year of the In-House Advertiser

As we wrap up and look back at 2014, a few trends stand out: Programmatic media buying Real-time bidding Mobile Why is in-house advertising set to take off? It’s pretty clear that these “trends” aren’t going anywhere — they’re pieces of a movement. We’re in the middle of a massive shift from traditional marketing tactics like print, billboards and TV toward data-driven marketing channels like search and social media, necessitated by customers moving to mobile. Online companies live and die […]

Data Analysis: The Backbone to In-House Advertising

Data driven decision-making is the modern day marketer’s key to success in today’s competitive digital environment. A siloed reporting suite with canned sets of data is no longer sufficient in an era where in-house teams are managing thousands of ads across marketing channels. Here are three ways Nanigans data analysis software has significantly changed the way marketers plan, create and optimize their ad campaigns. “Data Everywhere”: One-Stop Analysis and Optimization When our clients step into the office in the morning, […]