Tag : in-house advertising

The Marketing Executive’s Guide to Recruiting In-House Digital Advertising Talent [eBook]

The many benefits of in-house advertising are clear to marketers looking for an alternative to agencies and middlemen. From the more obvious (upfront cost savings and transparency) to the more subtle (direct connection with customer behavior and increased responsiveness to marketplace opportunities), innovative companies are finding concrete value in making the switch. Picking the right advertising automation software is a key factor in achieving in-house advertising success, but recruiting the right people to handle budget, run campaigns, and optimize performance is […]

As CMOs Increase 2016 Digital Marketing Budgets, An Opportunity Emerges

CMOs will be increasing budgets in social, mobile and analytics both short-term and over the next few years, according to a bi-annual survey conducted by the Duke University School of Business. The results of the survey show that B2C and B2B marketing executives will be increasing marketing spend on mobile 160% in the next three years, despite difficulties in demonstrating ROI: Which best describes how you show the impact of social media on your business? Survey respondents indicated they plan […]

Anatomy of a Growth Marketer: Nina Komm, Joss & Main

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time reporting to iterate on best-performing creative and copy as well as to identify under-performing campaigns. A seasoned performance marketing specialist is expected to wear many hats, and may be responsible for a significant percentage of spend (resulting in significant company growth). What’s […]

Digital Advertising 101: First-Party Data Targeting and Beyond

The rise of direct response digital advertising has put a lot of focus on data-driven marketing tools and tactics. What separates a good performance marketer from a great one is not just the ability to match compelling images and copy to the right audience, but the ability to target the right audience in the first place. With ROI on the line, knowing how to reach the customers that will appreciate ads most is key to boosting conversion rates on social […]

Advertising Roundup: Media Reviews in the News

The advertising world is experiencing a massive shakeup this year – one that has many agencies scrambling to retain big-ticket customers and simultaneously pitch to a rapidly growing pool of prospects (representing a whopping $20 billion in marketing dollars). In the words of Rob Horler, the US CEO of Dentsu Aegis: “It is unprecedented; I’ve never seen anything like it.” From household products to household names in entertainment, marketing’s biggest spenders are putting their media business in review. The chart […]