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Tag : in-house advertising

The Playbook: The Truth About Digital Advertising Budgets

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. Not all digital ads perform at the same level, so why allocate the same daily budget across the board? In this episode, Nanigans’ Senior Product Specialist Erik Mansur discusses the importance of dynamic budgeting and the difference between “explore” and “exploit.” […]

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What Makes In-House Advertising Teams Successful?

In-house advertising brings many benefits – chiefly data control, cost transparency, and increased speed to market – but a common myth is that you don’t get the insights or customer service that come with a traditional agency partnership. At Nanigans, we recognize that in-house advertising success requires way more than a login and basic software training. That’s why we assign every new customer a vertical-specific team of skilled analytics, product, and channel experts. Our customer success managers are always there to […]

Anatomy of a Growth Marketer: Gina Han, Peloton

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. From its humble beginnings on Kickstarter to $100 million in funding last year, Peloton is gearing up to revolutionize at-home workouts. An addictive combination of cutting edge equipment, immersive live classes, and social networking has already prompted The New York Times to declare Peloton a “cult favorite.” What’s it like to work at a fast-growing, innovative fitness company? We asked Gina Han, Senior […]

featured image - ANA programmatic report

ANA Report Highlights Rise Of In-House Programmatic Advertising

According to a recent survey from the Association of National Advertisers and Forrester, an increasing number of marketers are expanding their in-house ad-buying capabilities in order to maximize the advantages of programmatic advertising. How many marketers have chosen the in-house programmatic path, and how has it helped them combat concerns about transparency and fraud? Take a look at the following breakdown of the ANA report: Programmatic’s Growth By The Numbers ANA represents many of the country’s largest advertisers such as Procter […]

Anatomy of a Growth Marketer: Napasagorn Vibulsrisajja, Pomelo

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Since 2014, Southeast Asian online retail brand Pomelo has been helping women solve the dilemma of having nothing to wear. With 4 new arrivals per week, 365 day returns and affordable fast fashion under two proprietary clothing labels - Studio (sleek and sophisticated) and Soho (fun-loving and funky) – Pomelo is “planning world domination.” What’s it like to work in a region that TechCrunch describes as “on the […]