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Tag : in-house advertising

Building a Foundation For In-House Advertising Success [eBook]

Whether you’re unsure about making the move or where to look for talent, this eBook contains everything you need to take the next step(s).   Related Posts: In-House Advertising in the News Marketing Moneyball: Why In-House Advertising Changes Everything [eBook] 10 Reasons Why Companies Are Taking Media Buying In-House Nanigans Heads to Grow.co’s Mobile User Acquisition Unlocked Event

Maintain the Balance: A Product Manager’s Manifesto

This is not a particularly newsworthy revelation, and certainly not the first time anyone has heard it: Facebook moves at a pretty fast pace. No matter what stage you look at in the evolution of Facebook, its rate of innovation has never been slow — and with the idea of “moving fast” at the core of the company’s internal cultural values, this comes as no surprise. At Nanigans, our challenge is to strike a balance between delivering Facebook’s product enhancements […]

The Biggest Disruption in Ad Tech

This spring when we announced Nanigans commitment to SaaS, VentureBeat’s John Koetsier reached out inquiring about a comment our co-founder and CEO Ric Calvillo made regarding “the biggest disruption in ad tech.” Ric recently expanded on his comment in an interview with John, going in-depth to explain Nanigans focus on delivering more value to end advertisers through a SaaS platform enabling publisher-direct media buying – and in doing so, removing the media markup costs of traditional ad tech middlemen. An excerpt from […]

5 Key Benefits of In-House Digital Advertising [Infographic]

When it comes to digital advertising, we know it pays to keep it in the family. Digital leaders realize they no longer need to funnel online advertising budgets through multiple third parties (which each take their own cut of the action). “If you bring that team in-house, you have an opportunity to share cross-channel findings, be agile, to do more with programmatic,” says Kathy O’Dowd, senior manager for programmatic buying in North America at Netflix. “That’s an amazing opportunity to […]

In-House Advertising in the News

The times, they are a-changin’ — and quickly. Amidst news from comScore that Americans spend more time per month on mobile apps than they do on desktop Internet,  eMarketer reports that direct response has claimed the majority of US marketers’ budgets. These findings reflect the reality that hard numbers are here to stay, and that advertisers need to address the challenges of new technology head on. 2014 US Digital Ad Spending Share, by Objective Source: eMarketer’s Ad Spending Report Series, May […]