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Tag : in-house advertising

How to Scale a Facebook Campaign in 60 Days: The JackThreads Story

How does an ecommerce powerhouse make improvements to its existing in-house advertising program? JackThreads shares its experience how Nanigans Ad Engine helped in multiple ways, from bid management, scalable ad creation, and automated real- time reporting to a reduction in Cost Per New User Signup (CPS). In-House Advertising Initially, JackThreads used Power Editor to handle in-house ad campaigns. While this provided a base for them to run their Facebook advertising, concerns about maintaining efficient CPS over the long term provided […]

Facebook Advertising: Moving from 3rd Party Managed Services to In-House [Case Study]

An ecommerce company selling a variety of goods began advertising on Facebook with an outside managed services provider, spending $1,000 each day in their host country. Gradually the company became comfortable with the channel, and the strategies that enabled them to meet their customer acquisition goals – specifically, Custom Audiences and Lookalikes paired with relevant keyword sets. This confidence empowered the company to grow their spend to $8,000 daily while meeting their performance goals. Their early success proved Facebook as […]

Move Fast and Have a Vision: A Product Manager’s Guide

Building a product is similar to setting out on a mission; it involves picking a destination (objective) and researching the right route (validating your idea). Seasoned explorers will often ask each other for tips and advice; with software, it’s important that you listen to your customers if you already have them — and talk to as many people in your target market as possible — about what gaps your product will fill and how you will need to close them. […]

How to Find & Hire In-House Advertising Talent

Once you’ve successfully argued the case for handling digital ad campaigns in-house, where do you go to find the right talent? Hiring someone to manage your company’s user acquisition and retention campaigns can be tough. The ideal paid marketing manager is an elusive mix of logical and innovative, cool-headed when it comes to handling thousands of dollars in daily spend and genuinely excited about diving into analytics. As eMarketer reports, direct response advertising has taken over the majority of digital […]

In-House Advertising: A 5-Step Path to Success

Over the past few months we’ve been sharing our thoughts on the in-house advertising movement, providing news updates and key reasons why digital marketing companies are taking control of their customer data. Based on our relationships with current customers, we wrote an eBook detailing how campaign conception, execution, measurement and optimization all stand to benefit from a direct relationship to ad automation software. While we’ve spent years perfecting Ad Engine, we fully admit that software is not the only critical […]