Menu

Tag : in-house advertising

Has Data-Driven Marketing Buried the Creative Side of Advertising?

“Do more with less” might as well be the mantra for CMOs in 2015. Of course, marketing executives have always been in the hot seat to deliver leads and boost revenue, but an increased focus on data-driven marketing in the workplace means more scrutiny of hard numbers and the bottom line. With all this talk of metrics, what’s happening to the right brain side of advertising? As ad automation technology makes it easier and more efficient to launch and scale […]

Large-Scale Online Retail: What Does It Take To Succeed?

At Nanigans we believe that it’s better to specialize what our software can do and who we choose to work with, rather than try to be a one-size-fits all advertising solution. Over the past five years we have been laser focused on building the best campaign management and optimization platform a large-scale direct response digital advertiser could ask for. Along the way we have learned what core qualities make our online retail customers truly successful – and we thought we […]

The 5 Most Frequently Searched Queries in Nanigans Software Help Center

The Nanigans help center is a one-stop digital marketing shop, providing customers with on-demand articles and videos covering topics as varied as mobile RTB and data integration. For campaign managers with specific questions, the FAQ section is often a popular destination. Curious about what our most frequently searched questions and features are? Read on. 1. How do I integrate with Nanigans Reporting API? Many customers inquire about how to plug into our reporting API because we offer the ability to […]

Anatomy of a Growth Marketer: Dae Son, DraftKings

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Boston is perhaps best known for its B2B tech and ecommerce offerings, but it may not surprise Red Sox, Patriots or Bruins fans to know that one of the biggest names in the local startup scene is DraftKings, a daily fantasy sports site with more than one million registered players and over $200 million in yearly prize payouts. Founded in 2012, […]

Playdemic Achieves 100% ROI on Facebook Ads with Nanigans Revenue Optimization

Background Founded in 2010, Playdemic is one of Europe’s leading mobile games companies. They focus on creating innovative, meaningful mobile games that engage and delight players worldwide. Such titles include their casual strategy games roster: Village Life and Gang Nations. Playdemic started their Facebook advertising using Power Editor, but in 2013 they found the need to work with a Facebook Marketing Partner whose technology focus was on ROI maximization and user quality, instead of the many cost-per-install (CPI) focused platforms available. […]