Tag : in-house advertising

Online Retailer Sole Society Scales Ad Spend 60% Using Nanigans’ Advanced Workflow Automation [Case Study]

A Need For Scale The trendy, LA-based ecommerce company has been selling high-quality, affordable women’s shoes, handbags, and accessories online since 2011. Sole Society’s in-house marketing team is committed to reaching its customer base through Facebook advertising, a marketing channel they’ve long recognized as a core driver of revenue and business growth. In addition to generating its revenues online, Sole Society’s business model of continually launching new styles and pausing old styles that have sold out makes ownership of campaign […]

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In-House Advertising Software Vs. Advertising Agencies: Which Is Best For You?

More than half of marketers have already moved their advertising from an external agency to an in-house team (even Facebook has revealed that it’s moving more of its advertising work in-house.) So how do you know if your company should follow the in-house herd? Ask yourself the following questions to determine if an in-house advertising team is right for you: Would you like to cut out unnecessary advertising costs? When you hire an outside agency to manage your ads, you’re […]

Anatomy of a Growth Marketer: Matthew Fletcher, Sportsbet

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. The online wagering industry in Australia is seeing massive growth, and Sportsbet is at the forefront. With over 600 employees in Melbourne, Sydney and Darwin, the digital bookmaker is poised to ride the increasing wave of popularity for phone and online gambling. Presently, more than 50% of its betting business comes from mobile phones. What are the components of a truly […]

The Marketing Executive’s Guide to Recruiting In-House Digital Advertising Talent [eBook]

The many benefits of in-house advertising are clear to marketers looking for an alternative to agencies and middlemen. From the more obvious (upfront cost savings and transparency) to the more subtle (direct connection with customer behavior and increased responsiveness to marketplace opportunities), innovative companies are finding concrete value in making the switch. Picking the right advertising automation software is a key factor in achieving in-house advertising success, but recruiting the right people to handle budget, run campaigns, and optimize performance is […]

As CMOs Increase 2016 Digital Marketing Budgets, An Opportunity Emerges

CMOs will be increasing budgets in social, mobile and analytics both short-term and over the next few years, according to a bi-annual survey conducted by the Duke University School of Business. The results of the survey show that B2C and B2B marketing executives will be increasing marketing spend on mobile 160% in the next three years, despite difficulties in demonstrating ROI: Which best describes how you show the impact of social media on your business? Survey respondents indicated they plan […]