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Tag : in-house advertising

Anatomy of a Growth Marketer: First-Hand Insights from Top Digital Advertisers

Growth hackers, in-house advertisers, customer acquisition pros—whatever you call them, a new breed of digital marketers is disrupting the status quo. When companies equip data-driven, creative, strategic marketing professionals with the right tools and technologies for the job, they can power real revenue growth from within. These in-house growth marketers wear many different hats. They’re methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative […]

Nanigans Launches Nanigans University to Develop an Army of In-House Advertising Talent

Launch Addresses Increased Demand For In-House Programmatic Media Management From Marketing Executives BOSTON, MASS. – June 21, 2016 – Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The launch addresses the growing demand for in-house advertising talent and expertise with Nanigans software. The Association of National Advertisers recently released a report citing that 31% of marketing executives have broadened their in-house capabilities to manage […]

ANA Confirms Overwhelming Lack of Transparency Between Agencies & Advertisers, Crippling Performance & Gouging Budgets

Yesterday the Association of National Advertisers (ANA) released the results of a much anticipated investigative report on the lack of transparency and misalignment inherent between advertisers and their media buying agencies. The conclusion of the report on the agency-advertiser relationship: “Non-transparent business practices were found to be pervasive” Crippling Profitability This statement alone should make every single marketing executive currently relying on an agency holding company for media buying to recoil, demand answers, and in some instances fire their agency […]

Introduce Great Marketers To Nanigans Software And Earn Up To $7K

Do you know a great performance marketer who could benefit from the industry’s best advertising automation software? If so,  you’ll want to learn more about our Referral Marketing Program, where you can earn up to $7,000 when you introduce a qualified performance marketer to us (it’s our thanks to you for making the connection). We’ve made it easy for you to introduce a marketer to the power of Nanigans, and be rewarded along the way: Complete this form to introduce […]

The Playbook: The Truth About Digital Advertising Budgets

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. Not all digital ads perform at the same level, so why allocate the same daily budget across the board? In this episode, Nanigans’ Senior Product Specialist Erik Mansur discusses the importance of dynamic budgeting and the difference between “explore” and “exploit.” […]