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Tag : in-house advertising

Facebook video ads

Facebook Video Ads on a Budget: From Planning to Final Edit

A quick scroll through any Facebook newsfeed and it’s easy to see why ecommerce and gaming brands are producing video ads. Personally, at least half the Facebook ads on my feed use video — either animated gifs, cinemagraphs, or full-motion content, with or without sound. That’s just me, but the hard data speaks to this surge in video ads. eMarketer forecasted for 2018 that online video ad spending in the U.S. will be $27.8 billion, which represents 25% of all […]

2019 Predictions

Our Five Big Digital Marketing Predictions for 2019

As 2018 winds down, it’s time to tap our internal experts for some good old fashioned digital marketing predictions. Here are the evolutions and innovations on the horizon for 2019 regarding the Google-Facebook-Amazon triopoly, the programmatic supply chain, Instagram Stories advertising, and more. 1. The advertising triopoly will be cemented Amazon, with its growing search market share and unique role as an ad network and a ecommerce marketplace, has been flirting for a few years to be the third major […]

How Womanstalk Scaled Facebook Ads 16X with Record-Setting ROAS

As a fast-growing fashion and beauty destination in Korea, Womanstalk is always looking to increase the reach and performance of its video-driven ecommerce efforts. The company realized that there was a tremendous opportunity to better reach shoppers on Facebook, so they partnered with Nanigans to drive sales on a whole new scale. Driving new sales through personalization with dynamic ads One of the first steps the in-house team at Womanstalk took in partnership with Nanigans was implementing a robust dynamic […]

In-house advertising

Remarketing on a Fragmented Internet: In-House Strategy [Ebook]

Welcome to the latest installment of our “remarketing on a fragmented internet” blog series. So far we’ve touched on the three main remarketing challenges ecommerce advertisers face on a fragmented internet: cross-channel orchestration, transparency and incremental lift. We’ve also discussed two strategies for dealing with these challenges: channel isolation and outsourcing. This post addresses a third strategy: In-house advertising. Brands that grow weary of the technology tax that comes with outsourcing often take their advertising in-house. They start by running […]

In-House Programmatic

Understanding Programmatic: Your Company and Career May Depend On It

We all face choices throughout our lives whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than hire a painter, or spackle the ceiling ourselves instead of calling a contractor. The effects of such choices are not life-changing. As long as we’re happy with the job we did, the calculation is based on how much we enjoy the results and value our free time. The equation changes though when it comes to […]