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Tag : in-house advertising

7 Best Practices For Programmatic Advertising In 2016

How quickly marketers adapt to changes in the digital marketplace can make or break their 2016 programmatic advertising performance. Because a few small tweaks to your strategy can have a big impact on your bottom line, we’ve lined up a series of suggestions on where to focus in the coming year. 1. Focus On Mobile Traditionally used to peruse products before purchasing on desktop, mobile devices are coming into their own as buying tools. According to eMarketer, this year 73.9% […]

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5 Trends Fueling Facebook Advertising In 2016

The world of digital marketing is constantly evolving, and the same holds true for the year ahead. In 2016, several trends are expected to surge in importance, such as video’s increasing popularity, international markets taking center stage and a growing understanding of the value of in-house advertising. These trends will most certainly have an impact on your marketing plans for the upcoming year. So to help you prepare, we’ve composed a two-part list of trends that you need to be […]

Anatomy of a Growth Marketer: Aranya Choudhury, Hopscotch.in

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Hopscotch.in is an ecommerce portal for Indian moms, selling baby and children’s apparel, shoes and other related products. Launched in October 2012, the online store was co-founded by two Harvard Business School alumni who previously worked together at Diapers.com and realized how important convenience is to busy mothers. What’s it like to work in India at a successful, fast-paced flash sales […]

Anatomy of a Growth Marketer: Ben Moscatello, Storm8

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Storm8 has quietly become a giant in the world of mobile gaming, with more than 45 free-to-play titles across a variety of genres and over 1 billion downloads. For more than six years, the developer has kept global users entertained and engaged. Popular titles like Candy Blast Mania, Dragon Story and MONOPOLY Bingo! have repeatedly landed the company in the top 100-grossing […]

Online Retailer Sole Society Scales Ad Spend 60% Using Nanigans’ Advanced Workflow Automation [Case Study]

A Need For Scale The trendy, LA-based ecommerce company has been selling high-quality, affordable women’s shoes, handbags, and accessories online since 2011. Sole Society’s in-house marketing team is committed to reaching its customer base through Facebook advertising, a marketing channel they’ve long recognized as a core driver of revenue and business growth. In addition to generating its revenues online, Sole Society’s business model of continually launching new styles and pausing old styles that have sold out makes ownership of campaign […]