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Tag : in-house

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What Makes In-House Advertising Teams Successful?

In-house advertising brings many benefits – chiefly data control, cost transparency, and increased speed to market – but a common myth is that you don’t get the insights or customer service that come with a traditional agency partnership. At Nanigans, we recognize that in-house advertising success requires way more than a login and basic software training. That’s why we assign every new customer a vertical-specific team of skilled analytics, product, and channel experts. Our customer success managers are always there to […]

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ANA Report Highlights Rise Of In-House Programmatic Advertising

According to a recent survey from the Association of National Advertisers and Forrester, an increasing number of marketers are expanding their in-house ad-buying capabilities in order to maximize the advantages of programmatic advertising. How many marketers have chosen the in-house programmatic path, and how has it helped them combat concerns about transparency and fraud? Take a look at the following breakdown of the ANA report: Programmatic’s Growth By The Numbers ANA represents many of the country’s largest advertisers such as Procter […]

3 Essential Factors Of Effective Video Ads on Facebook, Instagram and Twitter

When it comes to the future of digital advertising, all signs point to video. According to eMarketer, programmatic digital video ad spend in the US will grow 84.5% in 2016, reaching a total of $5.37 billion. That amount is projected to grow even further to $7.43 billion in 2017. Clearly, video will become an increasingly bigger player in the online marketing world. If you’re riding the rising wave of video advertising, what do you need to know? Here are three […]

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In-House Advertising Software Vs. Advertising Agencies: Which Is Best For You?

More than half of marketers have already moved their advertising from an external agency to an in-house team (even Facebook has revealed that it’s moving more of its advertising work in-house.) So how do you know if your company should follow the in-house herd? Ask yourself the following questions to determine if an in-house advertising team is right for you: Would you like to cut out unnecessary advertising costs? When you hire an outside agency to manage your ads, you’re […]

Anatomy of a Growth Marketer: Sarah Weiss Breitenother

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time reporting to iterate on best-performing creative and copy as well as to identify under-performing campaigns. A seasoned performance marketing specialist is expected to wear many hats, and may be responsible for a significant percentage of spend (resulting in significant company growth). What […]