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Tag : in-house

10 Reasons Why Companies Are Taking Media Buying In-House

Whether it’s pumping up the volume on a successful campaign, launching new promotions, hitting a seasonal window or reacting to something in the news, in-house advertisers are in control and have the competitive edge over third parties. Nancy Hill, President of 4A says it well: “It’s been very clear for quite some time that agencies need to be much more agile and faster to respond, and that’s what real-time marketing has pushed us all toward.” Increased agility is only the tip […]

Marketing Moneyball: Why In-House Advertising Changes Everything [eBook]

In case you missed it, last week we announced our sharpened focus on the Nanigans blog. As our CEO Ric Calvillo explained to AdExchanger, we are now focusing solely on our SaaS platform and how it can help in-house advertisers meet and exceed user acquisition and re-engagement goals. We know that skilled in-house marketers make the best operators of our automated media buying software because they can incorporate customer touch points, keen data insights, industry expertise and creative testing into […]

Nanigans Goes Global With Facebook and the Data-Driven Marketing Alliance

While we here at Nanigans are known for our deep Boston roots, we’ve gone global — and so has our expertise. In addition to our established London office, we’ve added offices in Singapore and Sydney to our world map. The expansion of our staff and resources means we can share our insights with a wider range of customers and prospective partners, bringing best practices and creative tips to new markets. Here’s what we’re up to overseas: Singapore Nanigans SVP of Business […]

in house facebook marketing

Charting A Path to In-House Programmatic

This article was originally published in AdExchanger. As the slow death of media buying agencies continues *, a growing number of marketers want to own their data and bring all buying in house. They simply need some direction to develop this competency. The five most prevalent motives for advertisers to bring their programmatic buys in-house include: Ownership of data Cost efficiency Prioritization of objectives Transparency Owning the core competency Ownership of data Brands recognize the importance of their site and […]