Tag : in-house

in house facebook marketing

Charting A Path to In-House Programmatic

This article was originally published in AdExchanger. As the slow death of media buying agencies continues *, a growing number of marketers want to own their data and bring all buying in house. They simply need some direction to develop this competency. The five most prevalent motives for advertisers to bring their programmatic buys in-house include: Ownership of data Cost efficiency Prioritization of objectives Transparency Owning the core competency Ownership of data Brands recognize the importance of their site and […]