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Tag : in-house

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Hiring An In-House Digital Advertiser? Look For These Traits And Skills

Once you’ve decided that the benefits of in-house advertising outweigh the challenges, your next step is to hire a growth marketer (or three). The stakes are high, since talented in-house digital advertisers can drive serious revenue for your business through customer acquisition and retention campaigns. While there’s no exact blueprint for what makes a good in-house advertiser, there are indicators that a particular candidate will be successful at maintaining KPIs and achieving scale over the long-term. Based on conversations Nanigans […]

ANA Confirms Overwhelming Lack of Transparency Between Agencies & Advertisers, Crippling Performance & Gouging Budgets

Yesterday the Association of National Advertisers (ANA) released the results of a much anticipated investigative report on the lack of transparency and misalignment inherent between advertisers and their media buying agencies. The conclusion of the report on the agency-advertiser relationship: “Non-transparent business practices were found to be pervasive” Crippling Profitability This statement alone should make every single marketing executive currently relying on an agency holding company for media buying to recoil, demand answers, and in some instances fire their agency […]

Introduce Great Marketers To Nanigans Software And Earn Up To $7K

Do you know a great performance marketer who could benefit from the industry’s best advertising automation software? If so,  you’ll want to learn more about our Referral Marketing Program, where you can earn up to $7,000 when you introduce a qualified performance marketer to us (it’s our thanks to you for making the connection). We’ve made it easy for you to introduce a marketer to the power of Nanigans, and be rewarded along the way: Complete this form to introduce […]

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What Makes In-House Advertising Teams Successful?

In-house advertising brings many benefits – chiefly data control, cost transparency, and increased speed to market – but a common myth is that you don’t get the insights or customer service that come with a traditional agency partnership. At Nanigans, we recognize that in-house advertising success requires way more than a login and basic software training. That’s why we assign every new customer a vertical-specific team of skilled analytics, product, and channel experts. Our customer success managers are always there to […]

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ANA Report Highlights Rise Of In-House Programmatic Advertising

According to a recent survey from the Association of National Advertisers and Forrester, an increasing number of marketers are expanding their in-house ad-buying capabilities in order to maximize the advantages of programmatic advertising. How many marketers have chosen the in-house programmatic path, and how has it helped them combat concerns about transparency and fraud? Take a look at the following breakdown of the ANA report: Programmatic’s Growth By The Numbers ANA represents many of the country’s largest advertisers such as Procter […]