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Tag : incremental return

2018 MITX Award

Nanigans Wins MITX Award for Most Innovative Ad Technology

We’re thrilled to announce that Nanigans took home the prize last night for The Most Innovative Ad Technology at the 22nd Annual MITX Awards. The award singled out Nanigans’ incrementality solution, which helps ecommerce marketers discover which consumers are most likely to be influenced by advertising. Brands can then dedicate ad spend to those consumers and stop wasting budget on consumers who would have purchased regardless of seeing an ad. Related post: How Rue La La’s In-House Advertising Team Grew […]

Incremental return

How Retargeting Delivers Incremental Revenue [Video]

CTR, CPA, ROAS. These are industry acronyms and metrics that everyone knows. But while they’re all fairly easy to report on, a lingering question persists: Do they truly reflect the effectiveness of your advertising? That’s the elephant in the room for digital advertisers. And the ugly truth is that by putting too much faith in these proxy metrics, the industry has been optimizing performance the wrong way. Related post: Dynamic Creative: What You Need to Know for Better Retargeting [Report] […]