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Tag : Infographic

Global Guide: Facebook Advertising in Europe and the Americas [Infographic]

Facebook’s global presence is predicated on its ability to serve ads to every country it operates in. Of course, the cost and potential reach of an ad can vary wildly from country to country, and from region to region. To provide advertisers and marketers with some guidance regarding this fluid marketplace, Nanigans analyzed Facebook advertiser activity across its entire network, breaking out spend, reach, and ad format data on a country-by-country basis. In the below infographic, we explicitly focus on […]

Ultimate Marketer’s Guide to Bid Types for Facebook Advertising [Infographic]

Imagine taking part in a massive worldwide auction, with millions of others simultaneously bidding on the same exact product. In the physical world, this auction would be an unintelligible, chaotic event where it would be virtually impossible to rise above the fray. Thankfully, the always-on global auction for Facebook advertising is a highly efficient operation. The basic principle, though, is the same: as a marketer, you’re bidding against countless other advertisers for limited inventory to get your message in front […]

5 Key Benefits of In-House Digital Advertising [Infographic]

When it comes to digital advertising, we know it pays to keep it in the family. Digital leaders realize they no longer need to funnel online advertising budgets through multiple third parties (which each take their own cut of the action). “If you bring that team in-house, you have an opportunity to share cross-channel findings, be agile, to do more with programmatic,” says Kathy O’Dowd, senior manager for programmatic buying in North America at Netflix. “That’s an amazing opportunity to […]

Facebook Ad Types Cheat Sheet [Infographic]

Chicago Cubs first baseman Mark Grace is famous for saying “If you’re not cheating, you’re not trying hard enough.” In the spirit of making life a little easier for everyone, we’ve created a Facebook Ad Types Cheat Sheet. Facebook recently revamped the visual design of desktop ads in the right-hand column to improve user experience, making now the perfect time for a creative spec refresher. Our newest Facebook infographic provides an at-a-glance reference to the formats we find our customers […]

How to Drive a 52% Increase in Subscribers with Facebook Advertising [Case Study]

Much like the team at Nanigans has a love for whiskey, our team at OrionCKB is known for having an affinity for wine. When we had the opportunity to work with Lot18, a wine ecommerce site, we were pretty excited about the creative ways we could lend our expertise when it came to marketing such a delicious product. While were were thrilled to hit our goals by bringing them lower CPAs and driving a higher number of subscribers, Lot18 was […]