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Tag : Infographic

5 Key Benefits of In-House Digital Advertising [Infographic]

When it comes to digital advertising, we know it pays to keep it in the family. Digital leaders realize they no longer need to funnel online advertising budgets through multiple third parties (which each take their own cut of the action). “If you bring that team in-house, you have an opportunity to share cross-channel findings, be agile, to do more with programmatic,” says Kathy O’Dowd, senior manager for programmatic buying in North America at Netflix. “That’s an amazing opportunity to […]

Facebook Ad Types Cheat Sheet [Infographic]

Chicago Cubs first baseman Mark Grace is famous for saying “If you’re not cheating, you’re not trying hard enough.” In the spirit of making life a little easier for everyone, we’ve created a Facebook Ad Types Cheat Sheet. Facebook recently revamped the visual design of desktop ads in the right-hand column to improve user experience, making now the perfect time for a creative spec refresher. Our newest Facebook infographic provides an at-a-glance reference to the formats we find our customers […]

How to Drive a 52% Increase in Subscribers with Facebook Advertising [Case Study]

Much like the team at Nanigans has a love for whiskey, our team at OrionCKB is known for having an affinity for wine. When we had the opportunity to work with Lot18, a wine ecommerce site, we were pretty excited about the creative ways we could lend our expertise when it came to marketing such a delicious product. While were were thrilled to hit our goals by bringing them lower CPAs and driving a higher number of subscribers, Lot18 was […]

Facebook Mobile Advertising Performance [Infographic]

The surge in mobile adoption has helped to propel Facebook’s mobile base, creating new opportunities for marketers. Facebook recently reported $1 Billion daily active mobile users and this will only continue to grow in 2014 as the market also experienced a 3x increase in the number of companies tracking and being able to optimize towards mobile revenue by the end of 2013. Nanigans’ Facebook Mobile Advertising Performance infographic provides mobile marketers with a baseline for ad performance to help them […]

2012 Stanley Cup Playoffs on Facebook: It’s A Flyers Nation [Infographic]

After a heart wrenching loss to the Capitals, there will be no fairy tale playoff run for our home town Black and Gold this year. But the 2012 Stanley Cup playoffs continue. We dug into the buzz surrounding each of the eight remaining playoff teams on Facebook, tapping our Facebook advertising software, Ad Engine, for the data. And as you can see from our infographic below, it’s a Flyers nation on Facebook. We pitted the 2012 NHL Stanley Cup playoff teams against one […]