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Tag : instagram advertising

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3 Retailers Harnessing the Power of Social Proof to Drive Purchases

When it comes to making online purchases, reviews matter more than you may think. Proof from real customers that a brand or product is worthy of shoppers’ money can be a major influence during the journey to purchasing. In fact, a recent poll found that 63% of people found reviews extremely and very important when purchasing a product from a brand they’re unfamiliar with. Because social proof is so vital to shoppers, retail advertisers need to communicate the value of […]

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3 Holiday Shopping Trends Retail Advertisers Need to Know

It may be July, but it’s already time for marketers to start planning for the holiday shopping season. The holidays provide retailers with a tremendous opportunity to not just drive a record number of sales, but also grow their customer base to drive a year-round increase in profitability. Facebook IQ got a head start preparing advertisers for the holidays with its release of valuable insights from the 2016 season. This data doesn’t just illustrate how consumers behaved in the past; […]

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Facebook’s Secrets for Mobile Ad Creative That Delivers Results

The rapid migration to mobile should be no surprise to marketers. However, with the dominance of mobile brings some unique opportunities and challenges. How should advertisers tailor campaigns to be mobile-first, and what do they need to know about how potential customers respond to ads on mobile devices? Facebook recently set out to address these questions and concerns with its report, “Why Creativity Matters More in the Age of Mobile“. In addition to providing vital stats and insights, the report […]

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Vital Ecommerce Advertising Strategies for the Back-to-School Shopping Season

The 2017 back-to-school shopping season is slated to be bigger than ever. According to eMarketer, this year’s retail and ecommerce sales will reach an estimated $857.18 billion in just July and August, a 4% increase over last year. eMarketer predicts that this year’s back-to-school shopping season will account for an astonishing 17% of total retail sales for the year. That means online retailers must be prepared with finely-tuned ad campaigns that will catch the attention of parents and students looking to […]

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Mary Meeker’s 2017 Internet Trends Report: What Advertisers Need to Know

Every year, marketers excitedly wait for Mary Meeker and KPCB to release the annual Internet Trends report. Like in years past, the 2017 report provides insightful information on rising digital marketing trends that will likely dominate the industry in the future. So what findings are in this year’s report, and what does it mean for the future of your social advertising campaigns? Find out with the three takeaways below. 1. The acceleration of mobile continues Mobile continued to dominate online […]