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Tag : instagram advertising

Instagram Stories Ads

Instagram Stories Will Make Advertisers Stop Taking Creative for Granted

Last year, a franchisee of Mighty Auto Parts put a message on a road sign: “They are back. Pumpkin spice brake pads.” With pickup on Facebook, Twitter, and Reddit, that goofy come-on showed a message can transcend a medium if it says something unexpected and interesting. As advertising pioneer David Ogilvy once said: “The drama belongs to what you say, not in the typeface.” Yet for the past decade the ad industry has given short shrift to the message and […]

Instagram Stories Ads: Good Creative vs. Bad Creative

As Instagram Stories have exploded in popularity (there are now 400 million daily active users), unique and exciting advertising opportunities have quickly followed. I use the word “unique” because Stories offer a different aesthetic than we’ve seen on any social media site. Stories are where users present an unfiltered, spur-of-the-moment version of themselves using video snippets, selfies, graphics and text. They craft clever micro-narratives with Stories and they expect Stories ads to do the same. Conventional ads — airbrushed photos […]

featured image - social proof

3 Retailers Harnessing the Power of Social Proof to Drive Purchases

When it comes to making online purchases, reviews matter more than you may think. Proof from real customers that a brand or product is worthy of shoppers’ money can be a major influence during the journey to purchasing. In fact, a recent poll found that 63% of people found reviews extremely and very important when purchasing a product from a brand they’re unfamiliar with. Because social proof is so vital to shoppers, retail advertisers need to communicate the value of […]

featured image - facebook IQ holiday report

3 Holiday Shopping Trends Retail Advertisers Need to Know

It may be July, but it’s already time for marketers to start planning for the holiday shopping season. The holidays provide retailers with a tremendous opportunity to not just drive a record number of sales, but also grow their customer base to drive a year-round increase in profitability. Facebook IQ got a head start preparing advertisers for the holidays with its release of valuable insights from the 2016 season. This data doesn’t just illustrate how consumers behaved in the past; […]

featured image - Facebook secrets mobile ad creative

Facebook’s Secrets for Mobile Ad Creative That Delivers Results

The rapid migration to mobile should be no surprise to marketers. However, with the dominance of mobile brings some unique opportunities and challenges. How should advertisers tailor campaigns to be mobile-first, and what do they need to know about how potential customers respond to ads on mobile devices? Facebook recently set out to address these questions and concerns with its report, “Why Creativity Matters More in the Age of Mobile“. In addition to providing vital stats and insights, the report […]