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Tag : instagram best practices

The Instagram Advertising Resources Marketers Need to Read

Instagram has quickly grown into a vital and powerful platform for direct response advertising. Over 1 million advertisers have discovered the value of pushing campaigns to Instagram’s massive audience of 700 million users. If you haven’t yet explored the advertising potential of Instagram, now is the time to include the photo-sharing platform in your marketing plans. Make the most of your Instagram advertising campaigns with the following resources to help you craft ads that capture the attention of your audience […]

Featured image - Instagram creative best practices

5 More Instagram Ad Creative Best Practices For Digital Marketers

Instagram is a visually-focused platform, so the bar for creative is high. Aside from Instagram’s own creative recommendations, other best practices are beginning to emerge as this young advertising platform grows up. In September of 2015 we released our first set of suggestions for optimizing the look and feel of Instagram campaigns; that article went on to become our most popular blog post of the year. To provide advertisers with more tips on attracting clicks and driving revenue, we’ve compiled […]

Featured Image - Growth Marketing on Instagram: Finding and Scaling Success with Direct Response Advertising [SlideShare]

Growth Marketing on Instagram: Finding and Scaling Success with Direct Response Advertising [SlideShare]

For its 500 million monthly active users and for advertisers alike, the experience of using Instagram is entirely visual. The most successful companies advertising on the platform know that creative—from images to videos to ad copy—can make or break the performance of a campaign. Following creative best practices, while constantly testing and optimizing your strategy, is critical to driving real business results on Instagram. Which creative strategies perform best on Instagram? The answer is different for everyone, but the recommendations we’re sharing […]

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4 Examples Of Lead-Generating Instagram Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Instagram is known for being a visually-focused platform, so it’s natural that lead generation marketers might not keep it top of mind in terms of advertising budget. But direct response marketers who think Instagram isn’t for them are missing out on a tremendous opportunity to reach a growing mobile audience with ads that have been built to generate leads in […]

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What Marketers Need To Know To Get Started With Instagram Advertising

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. In today’s direct response-focused digital marketing environment, brands can’t afford to ignore Instagram’s advertising capabilities. Despite its newcomer status on the paid advertising scene, companies are already seeing amazing revenue from this photo sharing platform. In fact, a large ecommerce company using Nanigans software was able to achieve a 179% return on ad spend, while another online retailer saw a […]