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Tag : Instagram carousel ads

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4 Brands Driving Sales with Remarkable Instagram Carousel Ads

Instagram’s advertising base is growing at an unbelievably rapid rate, with the photo and video sharing site recently reaching 1 million advertisers. Mobile-friendly ad units like carousel ads are helping Instagram advertisers drive engagement, clicks and sales from the site’s over 600 million monthly active users. Find out which creative strategies top retailers are using in their Instagram carousel ads to capture more revenue from audiences. Sephora keeps its carousel consistent Carousel ads are a fantastic way to share multiple […]

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6 Retailers Driving Purchases With Stunning Instagram Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.Retailers can’t afford to miss out on Instagram advertising. Ecommerce brands that advertise on the photo-sharing site see impressive returns, such as a 36% lift in return on ad spend (ROAS) or a 2.4x sales uplift in advertised products. The key to driving purchases on a primarily visual site like Instagram is high-quality creative in your ads. So how should you […]

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4 Examples Of Lead-Generating Instagram Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Instagram is known for being a visually-focused platform, so it’s natural that lead generation marketers might not keep it top of mind in terms of advertising budget. But direct response marketers who think Instagram isn’t for them are missing out on a tremendous opportunity to reach a growing mobile audience with ads that have been built to generate leads in […]

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Driving Revenue: The Compelling Case For Carousel Ads

The Carousel ad format has been around for about a year and a half, but already it has become indispensable to digital advertisers. Besides letting marketers display multiple images within one interactive ad unit, Carousel ads are proven revenue drivers. According to Facebook, Carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads. Those aren’t the only impressive results advertisers have been seeing from Carousel ads. Here’s how the ad unit has performed and evolved […]

Carousel Ads: One Product, Many Angles

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. There’s a common misconception from online advertisers with only one product that the Carousel Ad unit does not make sense for them. They’re used to seeing the kind of retail ad pictured below: We’ve seen some pretty creative example, however, of advertisers leveraging the unit to feature one product, an app, or a lifestyle image as opposed to multiple products […]