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Tag : Instagram mobile app install ads

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Instagram Advertising: How To Find & Grow Success [Slideshare]

Data-driven advertisers have a huge opportunity to combine Instagram’s massive mobile audience, Facebook’s industry-leading targeting capabilities, and Nanigans advertising automation to drive real revenue from their advertising investments. The Slideshare below has everything marketers need to seize the opportunity and start powering business growth on Instagram today: Instagram Advertising: The Performance Marketer’s Guide to Finding and Scaling Success from Nanigans   Instagram Advertising Stats Over 400 million monthly active users 75% of Instagram users are located outside the US Over 40 […]

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What Does Christmas Mean For Mobile App Marketers?

For many brick-and-mortar retail companies, the shopping frenzy usually winds down after the holiday season ends. But for ecommerce and gaming companies with mobile apps, the potential for new revenue is just heating up. From Christmas Day onward, mobile app advertisers have a tremendous opportunity: Increased Mobile Device Activation Means More App Downloads If the 2014 holiday season was any indication, new mobile devices will be a popular gift this year, which bodes very well for app developers. According to […]

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5 Instagram App Install Ad Examples and What They Teach Mobile Marketers

Instagram is primarily viewed on mobile devices, which means it’s the perfect advertising location for companies looking to drive installs of their apps. Instagram’s Mobile App Install (MAI) ads are an ideal format because they let users download an app with just a couple clicks. If you need some inspiration as you create your own MAI campaigns on Instagram, here are just a few companies that are grabbing attention and gaining downloads through clever ad creative: SimCity BuildIt Though you […]

Featured Image - - Vital Things When Shifting to Mobile Advertising

How To Optimize Your Facebook Mobile Advertising Campaigns

Mobile advertising isn’t optional for marketers anymore; it’s a requirement if you’re looking to reach audiences through Facebook and Instagram ads. According to eMarketer, mobile has accounted for half of all digital advertising in 2015. By 2019, that number is expected to rise to 72%. If you want to be part of the mobile advertising revolution, be sure that you do these three things: 1. Try Out Mobile-Friendly Ad Types Serving ads on mobile devices means people can interact with […]

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4 Examples Of Instagram Advertising Optimization For Mobile Marketers

Mobile is massive, and nowhere is that more apparent than on Instagram. With 400 million monthly active users and $595 million in mobile ad revenues predicted worldwide in 2015, there’s no better time to test out campaigns on this mobile photo sharing site. But marketers can’t simply toss desktop ads onto mobile and hope that they work. Here’s how several advertisers are using creative best practices to make their ads resonate on Instagram’s mobile app. Calvin Klein Tactics to emulate: […]