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Tag : Instagram targeting

Featured Image - Custom Audiences Revenue Facebook Instagram Advertising

How Custom Audiences Drive Revenue for Facebook and Instagram Advertisers

Many marketers overlook the importance of customer retention in favor of user acquisition, though the truth is that both strategies are important to maintaining revenue growth. Whether you’d like to prompt a level 5 user to make an in-app mobile game purchase or buy a sweater that they’ve looked at on your retail website, Facebook and Instagram both make it easy to retarget current customers with Custom Audiences. What Is A Custom Audience? A Custom Audience is an ad targeting option […]

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Instagram Advertising: How To Find & Grow Success [Slideshare]

Data-driven advertisers have a huge opportunity to combine Instagram’s massive mobile audience, Facebook’s industry-leading targeting capabilities, and Nanigans advertising automation to drive real revenue from their advertising investments. The Slideshare below has everything marketers need to seize the opportunity and start powering business growth on Instagram today: Instagram Advertising: The Performance Marketer’s Guide to Finding and Scaling Success from Nanigans   Instagram Advertising Stats Over 400 million monthly active users 75% of Instagram users are located outside the US Over 40 […]

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Secrets to Achieving and Scaling Instagram Advertising Success

Digital marketers are just starting to dip their toes into the big pool of potential that is Instagram advertising. Already many brands have seen positive results by advertising to Instagram’s 400 million monthly active users. Yet if marketers want to scale these promising results, they need to know which tactics and targeting strategies work best so they can grow campaigns in a successful and sustainable way. Aside from real-time feedback on ad performance, the ability to customize metrics, iteratively build […]

Instagram in the News: A Roundup of Recent Developments

It seems like every other day Instagram is making headlines. Whether it’s introducing new features for advertisers or redesigning the appearance of the site, Instagram’s rapid evolution has the marketing world buzzing. To help you keep up with all the recent Instagram developments, we’ve curated a list below of the news you need to know. SocialTimes, “Instagram Adds Call-To-Action Buttons, More Relevant Ad Targeting” (6/2/2015) Instagram kicked off its summer of change by providing advertisers with a peek at upcoming features. Previews […]

Why Instagram Is Ripe For Direct Response Advertising

It’s been a few weeks since Instagram officially opened up its ads API to marketing partners, and the social media community is still buzzing about the news. What’s got digital advertisers so excited?  The photo sharing network not only gives brands the chance to reach large and diverse audiences; it does so through the universal language of visual content. Because of this unique characteristic, Instagram’s direct response ads are expected to be a hit when they’re made available in the […]