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The Mobile Game Marketer’s Creative Playbook for Profit-Driven Holiday Advertising [Free Guide]

As millions of people unwrap new smartphones and tablets this holiday season, mobile game marketers are getting a gift of their own. With so many new devices coming online at the end of the year, game marketers have a tremendous opportunity to accelerate user and revenue growth on a global scale. What’s one reliable way to drive profitable growth in user acquisition during the holidays? Direct response advertising on Facebook, Instagram, and Twitter. Marketplace competition among game advertisers may be […]

featured image - Subscription Services Ads

5 Stellar Facebook, Instagram and Twitter Ads From Mail Subscription Services

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Need toys for your dog, snacks for your office, or new clothes for your job interview? You can get all these things and more delivered straight to your door. Mail subscription services are all the rage these days, and nowhere is that more apparent than on social media. Advertisers for these services are using sites like Facebook, Instagram and Twitter […]

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4 Direct Response Advertisers Driving ROI With Instagram’s New CTA Buttons

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Direct response advertisers have been seeing great results with Instagram’s new call-to-action (CTA) button. The new CTA format is a full-width button that appears directly below an ad, with text aligned to the left-hand side where Instagram users are already accustomed to taking actions such as likes or comments. Since the introduction of this new CTA design, direct response advertisers […]

Study: New Instagram Ad Call-to-Action Buttons are Driving Up ROI for Marketers

Since Instagram advertising became widely available to marketers in August 2015, the company has been quick to optimize ad formats and capabilities to unlock higher returns, particularly for direct response advertisers. One recent change to Instagram ad formats is a new call-to-action (CTA) button format, introduced with the goal of increasing conversion rates for performance marketers driving mobile app downloads, online purchases, and more. The new CTA format, which replaces a two-step overlay click experience, is a full-width button that […]

Sticking the Landing Page: Gold Medal Winning Mobile Advertising Campaigns

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. A lot goes into running a successful paid advertising campaign online, from choosing the right audience to target, setting a budget that allows the flexibility to attract high-value customers, to designing wow-worthy creative. But what separates good digital marketers from great ones is what happens after the ad has been served; does that click turn into a conversion, or simply […]