Tag : instagram

Featured Image - Instagram Mobile Ads

4 Examples Of Instagram Advertising Optimization For Mobile Marketers

Mobile is massive, and nowhere is that more apparent than on Instagram. With 400 million monthly active users and $595 million in mobile ad revenues predicted worldwide in 2015, there’s no better time to test out campaigns on this mobile photo sharing site. But marketers can’t simply toss desktop ads onto mobile and hope that they work. Here’s how several advertisers are using creative best practices to make their ads resonate on Instagram’s mobile app. Calvin Klein Tactics to emulate: […]

Instagram Advertising: The Performance Marketer’s Guide to Finding and Scaling Success [eBook]

Instagram has been growing in popularity for years, but its potential as a powerful revenue driver for digital advertisers has only just begun. Since Instagram  first opened its doors to advertisers by unlocking programmatic access to its ad solutions, marketers have been eager to master the visually- based platform. Why? With an audience of 400 million monthly active users that has doubled in size since 2014, Instagram is one of the world’s largest mobile advertising platforms, second only to its […]

Nanigans Sees Strong Instagram Adoption; Is Recognized as Member of the Instagram Partner Program

November 10, 2015 – BOSTON, Mass. – BUSINESS WIRE – Today Nanigans announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram. Companies in the Instagram Partner Program have expertise in at least one of three specialties — ad tech, community management and content marketing — to help marketers meet their objectives. […]

Featured image - Millennial Stats Slideshare

Marketing to Millennials: What Digital Advertisers Need To Know [Slideshare]

It’s no secret that the millennial generation rules the Internet. Born between 1980 and the mid-2000s, they’re the first age group to truly come of age in the online era. As a result, millennials live on social platforms like Facebook, Instagram and Twitter. Because they are frequently on social sites and spending time in mobile apps, they’re an ideal audience for ecommerce companies, mobile gaming developers, and other businesses that also exist in a primarily digital world. As you create […]

Recap: Facebook’s Q3 2015 Earnings Call

Facebook has once again come out of its quarterly earnings call with strong performance in terms of ad revenue and user growth. With more than 1 billion people now checking Facebook daily, the social platform remains a premier destination for advertisers looking to reach a wide, global audience. Throughout the call, CEO Mark Zuckerberg and COO Sheryl Sandberg emphasized the three core pillars of Facebook’s strategy: Capitalizing on the shift to mobile Growing the number of marketers using Facebook’s ad […]