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Tag : instagram

Why Instagram Is Ripe For Direct Response Advertising

It’s been a few weeks since Instagram officially opened up its ads API to marketing partners, and the social media community is still buzzing about the news. What’s got digital advertisers so excited?  The photo sharing network not only gives brands the chance to reach large and diverse audiences; it does so through the universal language of visual content. Because of this unique characteristic, Instagram’s direct response ads are expected to be a hit when they’re made available in the […]

Nanigans Extends Its Advertising Automation Software to Instagram

BOSTON, MASS. – (BUSINESS WIRE) – Nanigans, Inc., the leading worldwide provider of digital and mobile advertising software and pioneer in advertising automation, is extending its software to Instagram. Nanigans’ mission is to arm marketing teams with the best software for managing digital and mobile advertising campaigns in-house. Its commitment to integrating with Instagram, a community with over 300 million mobile monthly active users worldwide, does exactly that. Instagram mobile ad revenues are expected to grow to more than $2.8 billion in 2017, […]

Millennials love social media.

Social Media ADD: Marketing to Millennials

As I sit here in the Nanigans office (the nicest one I’ve ever been in) and think about how I am going to write this blog post I get distracted. As a 22-year-old college student I am constantly fighting the urge to visit my Facebook page or finally give in to the urge of opening my iPhone, which has been vibrating for the last hour. Lord knows if I open up that thing there is no way I won’t check […]

social media tv

Blurred Lines: The Rise of Social Media TV

Talk about blurred lines. In an age where the Oscars can break Twitter, the Venn diagram of social media and television advertising is fast becoming one big circle. The portability of tablets, smartphones and lightweight laptops combined with short viewer attention spans and hashtags built right into primetime shows like Fox’s Glee and NBC’s The Voice has built a fertile ground for marketers to work their magic. The adoption of TV recording technology such as TiVo and DVR (dubbed “time-shifted […]

eMarketer’s 7 Social Media Ad Trends for 2014

2013 has been another incredible year for social media advertising with record Facebook revenues and the recent Twitter IPO. As we look to how social media advertising will evolve in 2014, eMarketer recently held a webinar revealing the top 7 Social Media Trends for 2014. Principal Analyst, Debra Aho Williamson, stated that 2014 will be the year of acceptance for social media advertising. More than ever before, U.S.marketers are committing budgets to social media advertising signaling a sea change for […]