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Recap: Facebook’s Q4 2015 Earnings Call

Across sectors, marketers continue to derive value from Facebook, as demonstrated by the continuing trend of growing ad budgets. A significant majority of advertisers using Nanigans over the past two quarters increased their spending during Q4, with same-advertiser ad spend growing by an average of 11%. This follows a 16% quarter-over- quarter increase in Q3 2015. Yesterday’s Facebook earnings call reflected this strong growth – not just in the past quarter, but in all of 2015. CEO Mark Zuckerberg and […]

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5 Trends Fueling Facebook Advertising In 2016

The world of digital marketing is constantly evolving, and the same holds true for the year ahead. In 2016, several trends are expected to surge in importance, such as video’s increasing popularity, international markets taking center stage and a growing understanding of the value of in-house advertising. These trends will most certainly have an impact on your marketing plans for the upcoming year. So to help you prepare, we’ve composed a two-part list of trends that you need to be […]

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Instagram Advertising: How To Find & Grow Success [Slideshare]

Data-driven advertisers have a huge opportunity to combine Instagram’s massive mobile audience, Facebook’s industry-leading targeting capabilities, and Nanigans advertising automation to drive real revenue from their advertising investments. The Slideshare below has everything marketers need to seize the opportunity and start powering business growth on Instagram today: Instagram Advertising: The Performance Marketer’s Guide to Finding and Scaling Success from Nanigans   Instagram Advertising Stats Over 400 million monthly active users 75% of Instagram users are located outside the US Over 40 […]

Advertisers Are Driving Real Revenue Through Instagram [Case Study]

The Instagram advertising ecosystem may be relatively young compared to that of its parent company Facebook, but it’s already proving to be a highly effective marketing channel. With all the power of Facebook’s audience targeting, combined with direct response ad features like strong call-to-action buttons, Instagram is a promising addition to any performance marketer’s strategy. Across industries, companies leveraging Nanigans advertising automation software are seeing robust returns from their efforts on Instagram. Two early adopters in the retail sector achieved […]

Outside The Box Creative Tips & Tricks For Digital Marketers

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Data-driven digital marketing means constantly testing channels, audiences, ad units, creative, and copy to discover which combination attracts the best customers and highest return on investment. But when you finally do find a winning configuration, the challenge doesn’t end there. How can you keep the engagement and conversions going and avoid ad fatigue? By now everyone should know that a […]