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Featured Image - Instagram Lead Generation Ad Examples

4 Examples Of Lead-Generating Instagram Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Instagram is known for being a visually-focused platform, so it’s natural that lead generation marketers might not keep it top of mind in terms of advertising budget. But direct response marketers who think Instagram isn’t for them are missing out on a tremendous opportunity to reach a growing mobile audience with ads that have been built to generate leads in […]

Getting Creative with Direct Response Video Advertising [eBook]

Video is one of the most buzzed about topics in digital advertising, and with good reason. This dynamic format is the perfect medium for reaching an increasingly mobile audience. Because social sites like Facebook and Instagram offer auto-play for videos, ads instantly leap out from the feed to grab the attention of audiences. Features like this are contributing to video’s popularity as a social ad unit. According to eMarketer, programmatic digital video ad spending saw an astronomical 363% increase in […]

Carousel Ads: One Product, Many Angles

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. There’s a common misconception from online advertisers with only one product that the Carousel Ad unit does not make sense for them. They’re used to seeing the kind of retail ad pictured below: We’ve seen some pretty creative example, however, of advertisers leveraging the unit to feature one product, an app, or a lifestyle image as opposed to multiple products […]

Featured Image - Instagram Advertising Beginners

What Marketers Need To Know To Get Started With Instagram Advertising

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. In today’s direct response-focused digital marketing environment, brands can’t afford to ignore Instagram’s advertising capabilities. Despite its newcomer status on the paid advertising scene, companies are already seeing amazing revenue from this photo sharing platform. In fact, a large ecommerce company using Nanigans software was able to achieve a 179% return on ad spend, while another online retailer saw a […]

Recap: Facebook’s Q4 2015 Earnings Call

Across sectors, marketers continue to derive value from Facebook, as demonstrated by the continuing trend of growing ad budgets. A significant majority of advertisers using Nanigans over the past two quarters increased their spending during Q4, with same-advertiser ad spend growing by an average of 11%. This follows a 16% quarter-over- quarter increase in Q3 2015. Yesterday’s Facebook earnings call reflected this strong growth – not just in the past quarter, but in all of 2015. CEO Mark Zuckerberg and […]