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The Global Marketer’s Guide To APAC Holidays

The value of advertising to audiences in the Asia-Pacific region can’t be underestimated. Asia is a hotbed of economic growth, and an increasing middle class means a growing opportunity for marketers. Digital campaigns that cater to local culture will be the most relevant – and therefore drive the most revenue. Before you start running ads in Australia, China, Indonesia, or Vietnam, make sure you’re aware of the unique holidays and traditions in each country. To help marketers plan social advertising […]

5 Facebook Carousel Creative Techniques To Improve Conversion Rates

One of Facebook’s newest ad units is also one of its most versatile. With Carousel Ads, direct response advertisers are given extra space to get creative — and we’ve seen some fantastic examples of brands taking full advantage of the opportunity. When marketers invest time in building compelling interactive ads, cost savings follows – according to Facebook, Carousel Link Ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads. But as Nanigans VP of Client Services Carly […]

Global Guide: Facebook Advertising in Europe and the Americas [Infographic]

Facebook’s global presence is predicated on its ability to serve ads to every country it operates in. Of course, the cost and potential reach of an ad can vary wildly from country to country, and from region to region. To provide advertisers and marketers with some guidance regarding this fluid marketplace, Nanigans analyzed Facebook advertiser activity across its entire network, breaking out spend, reach, and ad format data on a country-by-country basis. In the below infographic, we explicitly focus on […]

Spotlight on Asia Pacific: Yamato Muraoka, Allied Architects

Allied Architects is a social media promotion company with the admirable mission of building up advertising automation culture in Japan. Their operation team handles client-side advertising on social media platforms, using advertising automation software to manage and optimize paid marketing campaigns. To learn more about digital advertising in the Japanese market, we interviewed Yamato Muraoka, General Manager of Ad Tech for Allied Architects. What is a typical day in the life for your role? I manage the operation team, sales […]

Online Retail and Digital Gaming Spotlight: Asia

There are many things you can do when your mobile advertising campaign performance has hit a plateau. You can switch up the creative, you can change your bidding strategy, you can adjust your budgets, you can target different audiences — or you can take your marketing global. Mobile engagement has become the digital marketer’s holy grail, and international markets like Asia Pacific deliver a fresh pool of cross-channel customers that is growing in leaps and bounds. According to VentureBeat, “Southeast […]