Tag : Internet Retail

Featured Image - Marketers Guide APAC Holidays

The Global Marketer’s Guide To APAC Holidays

The value of advertising to audiences in the Asia-Pacific region can’t be underestimated. Asia is a hotbed of economic growth, and an increasing middle class means a growing opportunity for marketers. Digital campaigns that cater to local culture will be the most relevant – and therefore drive the most revenue. Before you start running ads in Australia, China, Indonesia, or Vietnam, make sure you’re aware of the unique holidays and traditions in each country. To help marketers plan social advertising […]

Featured Image - European Holiday Guide for Marketing

The Global Marketer’s Guide to European Holidays

Marketers looking to break into the European marketplace have a lot to learn in order to successfully target their social ads. Not only does the European market consist of a wide range of languages, cultures and religions, but each country also has its own list of unique holidays to consider. To make it easier to tailor your ads to each country, we’ve comprised the following list of European holidays and events that marketers need to know while planning out ad campaigns […]

North American Holiday Guide

The Global Marketer’s Guide To North American Holidays

Want to expand your business to North America? Then you need to know about the many unique marketing opportunities that happen each month. While each country on the continent has its own individual holidays and occasions, there are many overlapping events and traditions that you can harness to drive sales and bring more attention to your business. Whether you hail from APAC, EMEA, or points beyond, here are all the holidays you should consider when building your digital advertising strategy […]

Featured Image - Retail app report takeaways

3 Takeaways from Forrester’s State of Mobile Apps for Retailers Report

As shopping becomes an increasingly mobile activity, there’s one question on many online retailers’ minds: To make an app or not to make an app? Luckily, a new report from RetailMeNot and Forrester provides insight into when and why retail apps apps are used, how frequently consumers use them, and what makes these apps successful. Here are just a few takeaways from the report that can help retailers determine if creating a shopping app is the right move: 1. Smartphones are for more […]

Mobile Purchase Uptick Signals Shift In Online Retail Shopper Behavior

Smartphones and tablets are geared to become an increasingly important player in the world of eCommerce, and online retailers preparing for 2016 need to take notice. Traditionally used to peruse products before purchasing on desktop, mobile devices are coming into their own as buying tools. Here’s what the mobile shopping experience will look like in the future, and how online retailers can adapt to this shift towards mCommerce. Mobile buying is on the rise According to eMarketer, mobile devices have […]