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Tag : Internet Retail

Understanding How Millennials Shop Online

Who are Millennials? It’s a question everyone’s asking, especially marketers. Defined simply, Millennials (sometimes referred to as Gen Y) are the first generation to come of age in the new millennium. They were born between 1980-2000 and are currently aged 15-35. At 77 million strong, Millennials account for nearly a third of the US population and in 2013 contributed a whopping $1.3 trillion in annual spending to the economy. As the first generation to have Internet access during their formative years, […]

South by Southwest

SXSW is Just the Beginning: Nanigans Heads West

It may have been a long, cold, bitter winter, but things are starting to heat up in the tech world. If you’re lucky enough to be headed to Austin, Texas for South by Southwest Interactive, make sure you say hey to our SVP of Business Development, Ben Tregoe, who will be discussing the impact of mobile and social advertising on customer engagement alongside industry heavies from Oracle Group on March 8. Since SXSW is far from the only game in town, […]

Comparing the Top 20 Internet Retailers on Facebook

In honor of the Internet Retailer Conference & Exhibition this week which Nanigans is sponsoring and exhibiting, we dove into our Ad Engine’s campaign data to break down who’s interested in the top 20 largest internet retailers on Facebook. We examined Internet Retailer’s top 20 internet retailers ranked in their Top 500 Guide. Let’s break down the charts above, which represents American interest in these internet retailers: First, in the bar graph above, we compared these top 20 internet retailers’ reach and popularity on […]