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Tag : Kabam

Mobile Gaming Case Study Roundup: Playdemic, Scopely, InnoGames and Kabam

Since 2010, Nanigans has helped mobile gaming companies reach their customer acquisition and monetization goals through robust targeting, automation, reporting, and optimization tools. Along the way we have learned a lot about what metrics app developers care about and what strategies work best for long-term success. In case you’ve missed our most recent case studies, here are some quick takeaways: Playdemic How To Avoid Ad Fatigue With Creative Iteration Ad blindness is an issue that many social media advertisers face. […]

Boost Your Facebook Video Ad Performance With The Three-Second Rule

Last week, our latest case study dove into Kabam’s use of video ads to promote its Marvel: Contest of Champions game. The company has had a great deal of success using the format, largely through intelligent testing that reemphasized some of the key best practices for video advertising on Facebook. If you’re planning to start or currently running a video ad campaign, remember that with autoplay video you only have several, silent seconds to catch a user’s attention as they […]

Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization

In the nine years since it was founded in 2006, Kabam has become one of the leading games companies in the Western world. While the company was founded as an online sports social network, in 2009 Kabam switched to being a social games company, producing one of the most popular strategy games ever to hit Facebook: Kingdoms of Camelot. Soon after, in 2011, the company began using Nanigans advertising automation software, understanding how important in- house control and dynamic optimization […]

Facebook Mobile App Install Ads – Early Results

Today, Facebook announced that its mobile app install ad units are out of beta, citing early feedback from us here at Nanigans alongside various mobile app developers like Kabam and Fab. With support for Facebook mobile app install ads, below are early performance results from mobile app install ad campaigns run through Ad Engine. CPCs, CTRs and Volume Nanigans is seeing mobile app install ad campaigns with average CPCs ranging from $0.18 – $0.60. In some instances, Nanigans has seen […]