Menu

Tag : Landing Page

5 Questions Every Lead Gen Marketer Should Ask Before Launching A Facebook Ad

It’s no secret that advertising on Facebook is an effective method of lead generation. When done properly, targeted users are lured to landing pages where they fill out forms to receive enticing offers and – voila – leads are generated. However, some companies are so eager to get their Facebook ads up and running that they rush the preparation process, ultimately causing them to miss out on opportunities. And as the saying goes, “You only get one chance at a first impression.” Prior […]

4 Steps for Troubleshooting a CPA-based Campaign (+ Tips)

There are several components to running a successful advertising campaign. Here a few of the major ones: Creative variations on images, calls to action and copy Relevant ad units, targeting and bid types An ability to analyze reporting and optimize toward future campaigns Remove one element from the picture, and your ads may very well fall flat. But the beauty of marketing is that there’s always room for testing and improvement. If you’re not hitting your KPIs, don’t panic — […]

Marketing to Moms & Millennials: A Back to School Guide [eBook]

As Labor Day approaches, now is the time to reach last-minute purchasers and deal seekers through refreshed creative and new campaigns.   Related Posts: 8 Ways to Reach Moms & Millennials: Back to School Edition Facebook Mobile and RTB: Creative Best Practices and Ad Specs Facebook Advertising For Beginners: Best of Bundle 3 Ways Marketers Are Tying Email to Paid Advertising

4 Ways to Drive Landing Page Conversions with Facebook Ad Creative

Facebook and Nanigans have stressed the importance of strong ad creative for over a year now because compelling creative plays a huge role in overcoming channel noise and promoting user engagement. But eye-catching creative doesn’t stop at the ad unit on Facebook; without a relevant, targeted landing page you’re just collecting wasted clicks. In this post we’ve identified four best practices for creating a seamless transition between ad clicks, landing pages and consumer actions, whether you’re aiming for a purchase, […]