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The Key To Effective Mobile Ads and Landing Pages

Mobile optimization is no longer optional for ecommerce companies. With over half of social media time spent on mobile devices, advertisers can’t afford to skip out on mobile-friendly ads and landing pages. When it comes to running effective mobile campaigns through social platforms like Facebook, Instagram and Twitter, simplicity and respect for the user experience is the key to ROI. Want to grab a mobile viewer’s attention on a small screen and drive clicks, sales and sign-ups with your landing page? Use […]

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4 Perfect Mobile-Optimized Ad & Landing Page Pairs

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Getting people to click on digital ads is only half the battle. You also need a landing page that will convince users to complete an action like signup, purchase, or download. What’s more, landing pages need to resonate on mobile devices in addition to desktop. After all, with 34% of mobile Internet users accessing the web mostly through their phones, […]

Social Media Lead Generation: 5 Ways to Succeed

At 1.49 billion MAUs, Facebook is a powerhouse in the social media world. Huge user base aside, it gives advertisers unparallelled access to user data – from age, gender, location and interests to relationship status and occupation. Whether you’re in the home insurance, financial services,  online education or subscription services industry, Facebook has a wealth of information that can be used to boost ad relevance; a major factor in the success of any lead generation campaign. Of course, there are […]

5 Elements of a Successful Social Media Ad Campaign

If there’s anything we’ve learned from our Anatomy of a Growth Marketer series, it’s this: Social media ad campaign managers have a lot on their plates. Uploading images and copy is just the tip of the iceberg; what comes after sets the path for ROI — or another failed experiment. What best practices do the brightest in-house advertisers follow on a daily basis? Here’s our comprehensive list: 1. Empathetic Ad Creative Picking the order of list items #1 and #2 […]

Social Media Lead Generation: Do’s and Don’ts

Social media advertising provides marketers the opportunity to reach various audiences with services and products based on context — whether that’s a potential customer’s age, occupation, past behavior or current interests. The effectiveness of serving an ad to a particular audience hinges heavily on how good a performance marketer is at targeting the right people at the right time, but many more considerations come into play when lead generation is the goal of a campaign. From landing pages to lead […]