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Tag : Landing Page

4 Ways to Drive Landing Page Conversions with Facebook Ad Creative

Facebook and Nanigans have stressed the importance of strong ad creative for over a year now because compelling creative plays a huge role in overcoming channel noise and promoting user engagement. But eye-catching creative doesn’t stop at the ad unit on Facebook; without a relevant, targeted landing page you’re just collecting wasted clicks. In this post we’ve identified four best practices for creating a seamless transition between ad clicks, landing pages and consumer actions, whether you’re aiming for a purchase, […]