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Tag : Landing Page

Social Media Lead Generation: 5 Ways to Succeed

At 1.49 billion MAUs, Facebook is a powerhouse in the social media world. Huge user base aside, it gives advertisers unparallelled access to user data – from age, gender, location and interests to relationship status and occupation. Whether you’re in the home insurance, financial services,  online education or subscription services industry, Facebook has a wealth of information that can be used to boost ad relevance; a major factor in the success of any lead generation campaign. Of course, there are […]

5 Elements of a Successful Social Media Ad Campaign

If there’s anything we’ve learned from our Anatomy of a Growth Marketer series, it’s this: Social media ad campaign managers have a lot on their plates. Uploading images and copy is just the tip of the iceberg; what comes after sets the path for ROI — or another failed experiment. What best practices do the brightest in-house advertisers follow on a daily basis? Here’s our comprehensive list: 1. Empathetic Ad Creative Picking the order of list items #1 and #2 […]

Social Media Lead Generation: Do’s and Don’ts

Social media advertising provides marketers the opportunity to reach various audiences with services and products based on context — whether that’s a potential customer’s age, occupation, past behavior or current interests. The effectiveness of serving an ad to a particular audience hinges heavily on how good a performance marketer is at targeting the right people at the right time, but many more considerations come into play when lead generation is the goal of a campaign. From landing pages to lead […]

7 Call to Action Tips to Increase Lead Generation

Getting your audience to take action can be difficult. That’s why calls to action (CTAs) exist — their sole purpose is to get users to click. Sounds easy, right? Well, there’s a lot more to CTAs than meets the eye. Minor tweaks can make a world of difference. Here are seven tips to get your audience clicking on your CTAs: 1. Align your CTA with your landing page This is a must! If your call to action isn’t aligned with […]

7 Landing Page Form Tips to Increase Lead Generation

Creating an effective landing page form can be tricky. You want to encourage people to submit their contact information, but you don’t want to be too pushy. You’d like to know everything about each lead you are generating, but they’re only willing to tell you so much. So how can you create landing forms that convert more visitors into leads? Let these seven tips guide you to landing page success: 1. Consider form length It’s important to carefully consider the […]