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Tag : Landing Page

7 Call to Action Tips to Increase Lead Generation

Getting your audience to take action can be difficult. That’s why calls to action (CTAs) exist — their sole purpose is to get users to click. Sounds easy, right? Well, there’s a lot more to CTAs than meets the eye. Minor tweaks can make a world of difference. Here are seven tips to get your audience clicking on your CTAs: 1. Align your CTA with your landing page This is a must! If your call to action isn’t aligned with […]

7 Landing Page Form Tips to Increase Lead Generation

Creating an effective landing page form can be tricky. You want to encourage people to submit their contact information, but you don’t want to be too pushy. You’d like to know everything about each lead you are generating, but they’re only willing to tell you so much. So how can you create landing forms that convert more visitors into leads? Let these seven tips guide you to landing page success: 1. Consider form length It’s important to carefully consider the […]

5 Landing Page Tips To Maximize Your Lead Gen Advertising Budget

Assembling an eye-grabbing image, compelling copy and an urgent call to action is only the first step in a strong lead generation ad campaign on social media; what comes after the click is just as important. Landing pages serve a simple purpose: persuade people to fill out a form to receive an offer that is valuable to them. However, many companies fail to make the signup experience seamless for leads. Consider these five tips when creating landing pages, and your […]

5 Questions Every Lead Gen Marketer Should Ask Before Launching A Facebook Ad

It’s no secret that advertising on Facebook is an effective method of lead generation. When done properly, targeted users are lured to landing pages where they fill out forms to receive enticing offers and – voila – leads are generated. However, some companies are so eager to get their Facebook ads up and running that they rush the preparation process, ultimately causing them to miss out on opportunities. And as the saying goes, “You only get one chance at a first impression.” Prior […]

4 Steps for Troubleshooting a CPA-based Campaign (+ Tips)

There are several components to running a successful advertising campaign. Here a few of the major ones: Creative variations on images, calls to action and copy Relevant ad units, targeting and bid types An ability to analyze reporting and optimize toward future campaigns Remove one element from the picture, and your ads may very well fall flat. But the beauty of marketing is that there’s always room for testing and improvement. If you’re not hitting your KPIs, don’t panic — […]