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Tag : lead ads

7 Essential Facebook Advertising Tools for Driving Digital Revenue

This article originally appeared on Social Media Today.  If you’re launching a new Facebook advertising campaign, you’ve probably developed all the creative materials you need to build a solid social advertising foundation. But images and copy aren’t enough on their own - you need the right tools to craft an effective campaign. If you want to increase return on ad spend (ROAS), expand the reach of your campaigns and increase marketing revenue, these Facebook advertising tools will help you get the […]

Featured image - How to Scale Lead Generation with Facebook, Instagram and Twitter Ads [SlideShare]

How to Scale Lead Generation with Facebook, Instagram, and Twitter Ads [SlideShare]

Are you maximizing the power of Facebook, Instagram, and Twitter ads for lead generation? In a survey of marketers worldwide, 58% reported that increasing lead generation was their most important digital marketing strategy goal. The next highest priority? Increasing conversion rates. Attracting more of the right customers is clearly a challenge for all marketers. However, for those managing large-scale lead generation campaigns, advertising on Facebook, Instagram, and Twitter can be a highly effective solution. The SlideShare below explains how to […]

featured image - Lead Generation Essentials 2017

The 3 Essential Advertising Trends to Know for Successful Lead Generation in 2017

This article originally appeared on IBM’s THINK Marketing blog. The future looks bright for lead generation! With $2.15 billion in lead generation digital ad spend projected for 2017, now’s the time for marketers to explore how advertising on social sites like Facebook, Instagram and Twitter can impact their business. If you plan on growing or continuing your lead generation advertising next year, it’s important to keep with current trends. Make sure your campaigns have these three things in order to drive high return […]

How to Scale Lead Generation with Facebook, Instagram, and Twitter Ads [Free Guide]

Are you maximizing the power of Facebook, Instagram, and Twitter ads for lead generation? In a survey of marketers worldwide, 58% reported that increasing lead generation was their most important digital marketing strategy goal. The next highest priority? Increasing conversion rates. Attracting more of the right customers is clearly a challenge for all marketers. However, for those managing large-scale lead generation campaigns, advertising on Facebook, Instagram, and Twitter can be a highly effective solution. Each of the three platforms offers […]

featured image - 2016 year in review

How Facebook, Instagram, and Twitter Pushed Performance Marketing Forward in 2016

As 2016 draws to a close, it’s already clear that this was a landmark year for social advertising. Ad revenue from US social advertising this year is already over $14.8 million, and future revenue is forecasted to double in the years to come. Additionally, social networks like Facebook, Instagram and Twitter unveiled many exciting new ad units and developments throughout the year, strengthening social’s role as a key channel for performance marketers looking to drive results. Here are a few […]