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Tag : lead generation

Lead Generation: 2016 Facebook Advertising Preview [Free Report]

From driving newsletter signups or business inquiries to cultivating leads for financial lenders or finding prospective students for a university program, lead generation advertisers on Facebook have a wide range of unique performance objectives. They are highly data-driven, know their market inside and out, and are constantly motivated by reaching the best new leads in the most efficient way they can. To provide these marketers with trend and performance data specific to their advertising objectives, we analyzed historical lead generation […]

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4 Creative Tips For Lead Generation Advertising In Q1

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. January is lead generation’s time to shine. This time of year is perfect for lead gen marketers and app developers to amplify their social ads. Retailers are no longer dominating bidding with their holiday shopping ads, leading to a less competitive market. The new year also means a fresh start for your audience; plenty of people are looking to make […]

Instagram Advertising: The Performance Marketer’s Guide to Finding and Scaling Success [eBook]

Instagram has been growing in popularity for years, but its potential as a powerful revenue driver for digital advertisers has only just begun. Since Instagram  first opened its doors to advertisers by unlocking programmatic access to its ad solutions, marketers have been eager to master the visually- based platform. Why? With an audience of 400 million monthly active users that has doubled in size since 2014, Instagram is one of the world’s largest mobile advertising platforms, second only to its […]

Social Media Lead Generation: 5 Ways to Succeed

At 1.49 billion MAUs, Facebook is a powerhouse in the social media world. Huge user base aside, it gives advertisers unparallelled access to user data – from age, gender, location and interests to relationship status and occupation. Whether you’re in the home insurance, financial services,  online education or subscription services industry, Facebook has a wealth of information that can be used to boost ad relevance; a major factor in the success of any lead generation campaign. Of course, there are […]

Further Lessons In Facebook Carousel Link Ad Creative

Performance marketers are having a field day with Facebook’s Carousel Link Ads, and it’s easy to see why; these new units are visually focused, fun to test and more interactive than your average static ad. As the back to school season wraps up and the holidays loom, now is the time for brands to apply standard social media advertising best practices as well as take some creative risks. Last month, we took a look at a handful of online retailers […]