Menu

Tag : lead generation

featured image - lead gen topic page

Essential Lead Generation Resources That Advertisers Need to See

Want to use social media advertising to grow lead generation for your business? You’re not alone. In a survey of marketers worldwide, 58% reported that increasing lead generation was their most important digital marketing strategy goal. Successful lead generation requires more than luck. Advertising teams also need to know which tools, ad units, strategies and creative will be the most impactful and boost the outcomes of their campaigns. The resources below cover all essentials you need to know in order […]

Featured image - How to Scale Lead Generation with Facebook, Instagram and Twitter Ads [SlideShare]

How to Scale Lead Generation with Facebook, Instagram, and Twitter Ads [SlideShare]

Are you maximizing the power of Facebook, Instagram, and Twitter ads for lead generation? In a survey of marketers worldwide, 58% reported that increasing lead generation was their most important digital marketing strategy goal. The next highest priority? Increasing conversion rates. Attracting more of the right customers is clearly a challenge for all marketers. However, for those managing large-scale lead generation campaigns, advertising on Facebook, Instagram, and Twitter can be a highly effective solution. The SlideShare below explains how to […]

featured image - Lead Generation Essentials 2017

The 3 Essential Advertising Trends to Know for Successful Lead Generation in 2017

This article originally appeared on IBM’s THINK Marketing blog. The future looks bright for lead generation! With $2.15 billion in lead generation digital ad spend projected for 2017, now’s the time for marketers to explore how advertising on social sites like Facebook, Instagram and Twitter can impact their business. If you plan on growing or continuing your lead generation advertising next year, it’s important to keep with current trends. Make sure your campaigns have these three things in order to drive high return […]

featured image - Lead Gen Creative Best Practices

9 Essential Creative Best Practices for Lead Generation Advertisers

If you’re looking to generate leads for you insurance, education or financial services company, you need good creative for your ads. Not only will finely-crafted image and copy combinations help you stand out from the noise on social media, but it will also communicate the value of your brand to audiences, increasing the likelihood that they will take next steps towards driving revenue for your business. Because Facebook now offers lead ads that allow audiences to take immediate action, following […]

featured image - Lead Gen Facebook Videos

How are Lead Generation Advertisers Succeeding with Facebook Video?

For lead generation advertisers, target markets are growing increasingly complex. Now more than ever, lead generation advertisers must have highly specific targeting criteria and need to be more cognizant of the cost of acquiring a customer. This cost sensitivity made these advertisers wary of trying out video ads on Facebook early on, with less than 1% of spend going to the format across the industry in 2015. However, the past year has seen more lead generation advertisers find success with […]