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Tag : lead generation

New Year, New You: Lead Generation Advertising in 2015

The future is looking bright for US consumers. CNN Money reports that median household income continued its three-year climb in 2014, and the Harvard Business Review predicts an unemployment rate of 5% by July of 2015. An increase in income means more car purchases, credit card applications and online degree seekers, so a stronger economy is also good news for lead generation professionals. Q1 ushers in a brand new year, and with it, a chance for lead gen marketers and app […]

Meet Lead Gen’s Best Friend: The Hourly Bid Multiplier

At Nanigans, we’re constantly taking in feedback and brainstorming better ways to optimize our ad automation software. Our lead gen clients asked for a way to capitalize on price fluctuations and purchasing behavior of their customers throughout the day, and Hourly Bid Multiplier was the result. What is an Hourly Bid Multiplier? All of Nanigans algorithms are trained to meet your KPIs. Depending on the bidding and budgeting option chosen, Nanigans will either spread out the dollars spent in your […]

5 Questions Every Lead Gen Marketer Should Ask Before Launching A Facebook Ad

It’s no secret that advertising on Facebook is an effective method of lead generation. When done properly, targeted users are lured to landing pages where they fill out forms to receive enticing offers and – voila – leads are generated. However, some companies are so eager to get their Facebook ads up and running that they rush the preparation process, ultimately causing them to miss out on opportunities. And as the saying goes, “You only get one chance at a first impression.” Prior […]

3 Data Tracking Tips For In-House Advertisers Using Conversions

A conversion is any customer action that adds value to your business, such as a visit, signup or registration, product view, purchase, or app installation. We track these actions to understand which of your ad placements are leading to business and revenue for your company, and to optimize future campaigns through our platform’s algorithm. Last week we launched a new Conversions Setup tool, putting more control of the Ad Engine kickoff process in the hands of in-house marketers. Here are some […]

Facebook lead generation

Facebook Lead Generation Campaigns Achieve 44% Same Day ROI [Study]

With the largest user base of any social network (1.1 Billion) Facebook can be a huge contributor to a company’s lead generation efforts. But how efficient is it? Nanigans recently conducted a study across multiple verticals to discover how effective Facebook is for driving leads and ROI. The results demonstrate how critical revenue-based optimization is when running a Facebook performance advertising campaign. Across multiple lead generation campaigns on Facebook, day one ROI reached 44%. Strategy & Approach The companies leveraged […]