Tag : lead generation

featured image - Twitter Advertising Intro Slideshare

The Complete Guide To Direct Response Advertising On Twitter [SlideShare]

Now is the perfect time to explore the potential of Twitter advertising. As Twitter live streams NFL games during the 2016 football season, a massive audience of mobile-friendly consumers will be flocking to the site to catch all the excitement. View this SlideShare to learn tips, tricks and strategies that will help your ads attract clicks and drive revenue for your business on Twitter.   The Complete Guide To Direct Response Advertising On Twitter from Nanigans Want to learn more […]

featured image - Lead Ads Introduction

Facebook’s Lead Ads: What They Are And How To Use Them

Lead generation marketers know firsthand how important immediate action is to advertising revenue, and therefore how crucial it is to reduce the number of steps between when a person sees an ad to when a conversion event takes place. Oftentimes, a social media user will not want to leave the channel they are currently browsing to visit a different website — and even if they do, they won’t want to fill out a lengthy form. Fortunately, Facebook has a solution to […]

How to Build Twitter Ad Creative That Converts [Free Guide]

It takes more than 140 characters to list the powerful benefits of Twitter advertising. With over 310 million monthly active users (82% of whom are actively accessing the site on mobile devices), and a real-time feel, the social platform is where the Internet turns to follow and chat about the hot topics of the day. Not only is Twitter a destination for entertainment and news; it’s also home to innovative new features like Moments and livestream. In fact, Twitter’s reach is […]

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An Insider’s Scoop on Lead Generation Advertising

The success of lead generation advertising lies in marketers’ ability to convert high-quality leads at scale. At Nanigans, a dedicated team of advertising specialists empowers online education, insurance, and financial services customers to achieve these important growth and revenue goals. What insights have we picked up from partnering with numerous lead gen companies over the years? Nanigans’ Senior Account Director of Lead Generation and Travel Nader Khalil has the following inside scoop: What goals do your customers usually have, and how […]

Featured Image - Value Online Education Advertising

3 Reasons Why Student Lifetime Value Is Vital For Online Education Advertisers

Advertisers looking to grow enrollment for online education programs can’t overlook the importance of converting higher-quality leads. Designing campaigns with student lifetime value in mind (instead of just aiming to gain clicks and views) is crucial to reaching and exceeding your enrollment goals. Here’s how a strong focus on LTV can help online education marketers make their ads campaigns best in class: 1. Grow Your Return On Ad Spend A focus on value means you’ll be working towards a greater […]