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Tag : lead generation

Social Media Lead Generation: 5 Ways to Succeed

At 1.49 billion MAUs, Facebook is a powerhouse in the social media world. Huge user base aside, it gives advertisers unparallelled access to user data – from age, gender, location and interests to relationship status and occupation. Whether you’re in the home insurance, financial services,  online education or subscription services industry, Facebook has a wealth of information that can be used to boost ad relevance; a major factor in the success of any lead generation campaign. Of course, there are […]

Further Lessons In Facebook Carousel Link Ad Creative

Performance marketers are having a field day with Facebook’s Carousel Link Ads, and it’s easy to see why; these new units are visually focused, fun to test and more interactive than your average static ad. As the back to school season wraps up and the holidays loom, now is the time for brands to apply standard social media advertising best practices as well as take some creative risks. Last month, we took a look at a handful of online retailers […]

Direct Response: Social Media Advertising’s ROI Engine

This article originally appeared on Social Media Today.According to eMarketer, US digital ad spend will approach $60 billion by the end of this year, with retail and financial services leading the charge in mobile advertising. It’s clear we’ve come a long way from traditional tactics. Performance marketers have observed a shift in consumer time spent online, cutting budgets from print media and radio and increasing search and social investments in an effort to be where their customers are. Even television […]

Social Media Lead Generation: Do’s and Don’ts

Social media advertising provides marketers the opportunity to reach various audiences with services and products based on context — whether that’s a potential customer’s age, occupation, past behavior or current interests. The effectiveness of serving an ad to a particular audience hinges heavily on how good a performance marketer is at targeting the right people at the right time, but many more considerations come into play when lead generation is the goal of a campaign. From landing pages to lead […]

7 Call to Action Tips to Increase Lead Generation

Getting your audience to take action can be difficult. That’s why calls to action (CTAs) exist — their sole purpose is to get users to click. Sounds easy, right? Well, there’s a lot more to CTAs than meets the eye. Minor tweaks can make a world of difference. Here are seven tips to get your audience clicking on your CTAs: 1. Align your CTA with your landing page This is a must! If your call to action isn’t aligned with […]