Menu

Tag : lead generation

Featured Image - Twitter Lead Gen Advertising

4 Companies Generating Leads With Outstanding Twitter Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  It’s a good time to be a lead gen advertiser on Twitter. With over 320 million monthly active users, odds are you’re likely to find your target audience — whether that’s students looking for an online education platform or new car buyers who need insurance. Mobile-friendly ad units, call-to-action (CTA) buttons and screen-popping formats like video mean that advertisers have plenty […]

How To Generate Higher Value Leads at Scale With Nanigans For Twitter Advertising

One of the largest advertisers in the lead generation sector has used Nanigans for years to execute on its Facebook advertising strategy. The company is focused on connecting qualified consumers with its network of service provider partners. Through years of testing and tweaking Facebook advertising strategies, the company has built a deep understanding of how to best target qualified leads in the most cost effective way. Expanding direct response advertising to a new channel like Twitter presented challenges in terms […]

Featured Image - Twitter Value Prop

How to Take Control of Your Twitter Advertising

Twitter is the world’s fastest growing display ad channel, and for companies looking for new ways to grow revenues from digital advertising, the opportunity has never been bigger. To arm the most sophisticated in-house marketing teams with the toolset they need to maximize ROI potential on Twitter, Nanigans has brought our industry-leading advertising automation software to the Twitter ecosystem. Recently, Nanigans was formally recognized as a Twitter Official Partner — a distinction that speaks to the value advertisers can achieve […]

Featured Image - Instagram Lead Generation Ad Examples

4 Examples Of Lead-Generating Instagram Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Instagram is known for being a visually-focused platform, so it’s natural that lead generation marketers might not keep it top of mind in terms of advertising budget. But direct response marketers who think Instagram isn’t for them are missing out on a tremendous opportunity to reach a growing mobile audience with ads that have been built to generate leads in […]

featured image - Carousel Ad Review

Driving Revenue: The Compelling Case For Carousel Ads

The Carousel ad format has been around for about a year and a half, but already it has become indispensable to digital advertisers. Besides letting marketers display multiple images within one interactive ad unit, Carousel ads are proven revenue drivers. According to Facebook, Carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads. Those aren’t the only impressive results advertisers have been seeing from Carousel ads. Here’s how the ad unit has performed and evolved […]