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Tag : lead generation

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3 Reasons Why Student Lifetime Value Is Vital For Online Education Advertisers

Advertisers looking to grow enrollment for online education programs can’t overlook the importance of converting higher-quality leads. Designing campaigns with student lifetime value in mind (instead of just aiming to gain clicks and views) is crucial to reaching and exceeding your enrollment goals. Here’s how a strong focus on LTV can help online education marketers make their ads campaigns best in class: 1. Grow Your Return On Ad Spend A focus on value means you’ll be working towards a greater […]

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How Online Education Advertisers Can Generate Higher Quality Leads at Scale

Are your digital advertising efforts attracting qualified students, or just clicks? Online education marketers tasked with recruiting new students must look beyond upper-funnel engagement metrics; they also need to understand and optimize towards the downstream actions that occur as prospective student leads journey from first requesting program information to successfully enrolling. Here’s how measurement, optimization and workflow automation can help online education advertisers attract leads with greater lifetime value — and scale their ad campaigns. Track The Entire Customer Journey […]

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4 Companies Generating Leads With Outstanding Twitter Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  It’s a good time to be a lead gen advertiser on Twitter. With over 320 million monthly active users, odds are you’re likely to find your target audience — whether that’s students looking for an online education platform or new car buyers who need insurance. Mobile-friendly ad units, call-to-action (CTA) buttons and screen-popping formats like video mean that advertisers have plenty […]

How To Generate Higher Value Leads at Scale With Nanigans For Twitter Advertising

One of the largest advertisers in the lead generation sector has used Nanigans for years to execute on its Facebook advertising strategy. The company is focused on connecting qualified consumers with its network of service provider partners. Through years of testing and tweaking Facebook advertising strategies, the company has built a deep understanding of how to best target qualified leads in the most cost effective way. Expanding direct response advertising to a new channel like Twitter presented challenges in terms […]

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How to Take Control of Your Twitter Advertising

Twitter is the world’s fastest growing display ad channel, and for companies looking for new ways to grow revenues from digital advertising, the opportunity has never been bigger. To arm the most sophisticated in-house marketing teams with the toolset they need to maximize ROI potential on Twitter, Nanigans has brought our industry-leading advertising automation software to the Twitter ecosystem. Recently, Nanigans was formally recognized as a Twitter Official Partner — a distinction that speaks to the value advertisers can achieve […]