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Tag : lead generation

7 Call to Action Tips to Increase Lead Generation

Getting your audience to take action can be difficult. That’s why calls to action (CTAs) exist — their sole purpose is to get users to click. Sounds easy, right? Well, there’s a lot more to CTAs than meets the eye. Minor tweaks can make a world of difference. Here are seven tips to get your audience clicking on your CTAs: 1. Align your CTA with your landing page This is a must! If your call to action isn’t aligned with […]

Anatomy of a Growth Marketer: Janelle Stettler

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time reporting to iterate on best-performing creative and copy as well as to identify under-performing campaigns. A seasoned performance marketing specialist is expected to wear many hats, and may be responsible for a significant percentage of spend (resulting in significant company growth). What’s […]

Cross-Device Tracking For a Multi-Touch World

We may be living in a mobile-first marketing world, but the customer journey is by no means limited to portable devices. Just because a user clicked on your mobile ad from their phone or tablet doesn’t mean they also won’t monetize on their desktop, or offline. Fortunately, Nanigans can track across devices to help paint a clearer picture of user activity and lifetime value. User-level tracking Nanigans tracking works on a user level, rather than ad level basis. This means […]

7 Landing Page Form Tips to Increase Lead Generation

Creating an effective landing page form can be tricky. You want to encourage people to submit their contact information, but you don’t want to be too pushy. You’d like to know everything about each lead you are generating, but they’re only willing to tell you so much. So how can you create landing forms that convert more visitors into leads? Let these seven tips guide you to landing page success: 1. Consider form length It’s important to carefully consider the […]

5 Landing Page Tips To Maximize Your Lead Gen Advertising Budget

Assembling an eye-grabbing image, compelling copy and an urgent call to action is only the first step in a strong lead generation ad campaign on social media; what comes after the click is just as important. Landing pages serve a simple purpose: persuade people to fill out a form to receive an offer that is valuable to them. However, many companies fail to make the signup experience seamless for leads. Consider these five tips when creating landing pages, and your […]