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Tag : lead generation

Hear.com

How Hear.com Improved Facebook Ad Performance While Unlocking 68% Time Savings with Nanigans

The promise of advertising automation is that the right technology can unlock unprecedented efficiency. For Hear.com, greater efficiency in digital advertising means they can introduce more people around the world to their innovative hearing aid solutions. Hear.com partnered with Nanigans to achieve more efficient and profitable customer acquisition through Facebook advertising, turning the promise of growth into a reality. Real Results: Unlocking Efficiency at Scale After adopting Nanigans as their in-house solution for scaling customer acquisition campaigns, Hear.com realized dramatic time savings—averaging 68% greater […]

How MVF Scaled Growth 6X with Data-Driven Facebook Advertising [Success Story]

MVF is a leading UK-based technology company specializing in B2B and B2C customer-generation across sectors including financial services, education, and healthcare. Since 2014, MVF has leveraged Nanigans advertising automation software to generate high-quality leads for its clients in more than 120 countries, helping continually scale its Facebook campaigns with lower lead costs and higher ROAS (return on ad spend). Converting high-value customers with predictive revenue optimization The advertising team at MVF is highly analytical and employs Nanigans tracking pixels to […]

featured image - metromile anatomy of a growth marketer

Anatomy of a Growth Marketer: Kevin Wyckoff, Metromile

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Metromile is revolutionizing car ownership. Since its founding in 2011, Metromile has offered an entirely new model of car insurance that enables low-mileage drivers to save hundreds of dollars a year. What’s it like to work at company that Forbes has named “One of the Startups You Should Watch in 2017″? We asked Kevin Wyckoff, Metromile’s Digital Acquisition Manager, to share his […]

incrementality over attribution

Essential Lead Generation Resources That Advertisers Need to See

Want to use social media advertising to grow lead generation for your business? You’re not alone. In a survey of marketers worldwide, 58% reported that increasing lead generation was their most important digital marketing strategy goal. Successful lead generation requires more than luck. Advertising teams also need to know which tools, ad units, strategies and creative will be the most impactful and boost the outcomes of their campaigns. The resources below cover all essentials you need to know in order […]

Consumers with high incremental lift

How to Scale Lead Generation with Facebook, Instagram, and Twitter Ads [SlideShare]

Are you maximizing the power of Facebook, Instagram, and Twitter ads for lead generation? In a survey of marketers worldwide, 58% reported that increasing lead generation was their most important digital marketing strategy goal. The next highest priority? Increasing conversion rates. Attracting more of the right customers is clearly a challenge for all marketers. However, for those managing large-scale lead generation campaigns, advertising on Facebook, Instagram, and Twitter can be a highly effective solution. The SlideShare below explains how to […]