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Tag : lifetime value

APAC Retailer Boosts App Install Rates 62% Using Nanigans Mobile SDK [Case Study]

China has many successful companies looking to reach consumers browsing and buying on their mobile phones. One of the region’s ecommerce leaders carries tens of thousands of products across a wide range of categories, including electronics, RC toys, clothing, beauty, and jewelry. Learn how this company generated more than 40,000 mobile app installs in just over two months of leveraging Nanigans, all while increasing click-through rates (CTR) and decreasing cost per install (CPI). The Goal With the goal of reaching […]

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3 Ways Mobile Game Marketers Can Monetize With Facebook Custom Audiences

Mobile game marketers who are advertising on Facebook have a powerful tool at their disposal: Custom Audiences. This targeting option, combined with a mobile SDK, can help game companies achieve many game goals like re-engaging lapsed users, increasing in-app purchases and acquiring new users with the greatest lifetime value (LTV). Here’s how Facebook’s Custom Audiences can make a big difference in mobile game rankings and revenue: 1. Lapsed User Reactivation Just because a user hasn’t played your game in a […]

4 Common Myths About Facebook Bidding, Busted

Do you think you know everything about Facebook bidding? Let’s take a moment to debunk the myths that are commonly held among digital marketers. You’d be surprised that even large-scale advertisers still believe them. Myth: If I bid too high, Facebook will cap my effective reach. Busted: As far as we are aware, Facebook does not have such a logic in place to try and cap your effective reach just because you are bidding very high. Bidding higher means you […]

Predictive Lifetime Value: The Key To Long-Term Online Retail Success

Advertising your products to customers is one thing. Advertising your products to the right customers is another matter entirely. What’s the point of investing in advertising if the people those ads attract don’t spend money, or only spend a little and then never again? At Nanigans, we are enabling direct response advertisers to target the audiences who are most valuable in the long-term, using Predictive Lifetime Value (PLTV) algorithms and tools. What is PLTV? Lifetime value is the revenue or […]

7 Deadly Sins of CPA Based Advertising

Are you willing to pay 5% more to acquire a customer that purchases 500% more? Most marketers would answer “yes” to this question; however, if you are buying digital advertising on a low-cost or inflexible CPA basis, the reality is that in practice you may not be! Never has this missed opportunity been more harmful to advertisers than during the holidays, when measuring, bidding and optimizing your ad budgets for post-click, downstream behavior through ROI-based bidding has the highest potential […]