Tag : lifetime value

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Nanigans’ Own In-House Advertiser Dishes On Using The Software

At Nanigans, we aren’t simply advocates of in-house advertising – we also practice it. Ryan Kelly manages Nanigans’ own advertising campaigns on social channels like Facebook, Instagram and Twitter. Combining this experience with Nanigans’ advanced tools and capabilities has given him a well-rounded understanding of the best practices that drive clicks, downloads and conversions. W hat strategies and secrets do in-house advertisers need to know in order to take their campaigns to the next level? Here’s what Ryan has to […]

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How Successful Retailers Are Taking Digital Advertising To The Next Level

For retailers, the customer journey is no longer confined to browsing behavior and purchases that occur inside brick-and-mortar locations. Real-time actions that take place in the digital world matter more and more, and retail advertisers who don’t factor this evolution into campaigns will find it difficult to drive and scale high-value customer acquisition. How are modern retail marketers driving revenue and lifetime value (LTV) through online advertising? Here are three ways: Boosting Return On Ad Spend By Measuring The Full […]

The Playbook: LTV (A Tale of Two Shoppers)

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. This week, Lauren from New York emailed us with a question – “How do I get my ‘old media’ boss to understand LTV? Can you give me an example?” – and our host Erik Mansur fires back with “A Tale of […]

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3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

Retailers can’t afford to ignore mobile shoppers. According to eMarketer, more than half of digital buyers in the US will use a smartphone to complete a purchase in 2017. To reach an increasingly mobile audience of customers, retail marketers need sophisticated advertising software that: Enables efficient acquisition and retention of high-value customers Provides complete sales funnel transparency, and Makes it easy to scale success. Here’s how Nanigans software can help retail advertisers grow revenue by driving new and repeat purchases from […]

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How Entertainment Companies Can Take Digital Advertising To The Next Level

Successful entertainment advertising goes beyond just acquiring clicks. From subscription services to ad supported digital content, finding and retaining long-term customers is more important than ever. Yet advertisers that only focus on top funnel objectives like app downloads or free trial signups are leaving revenue on the table. So how can entertainment advertisers build sustainable ad campaigns that drive higher returns at a much greater scale? The answer lies in lifetime value. What Is Lifetime Value? Lifetime value (LTV) is […]