Menu

Tag : lifetime value

featured image - Entertainment Advertising Next Level

How Entertainment Companies Can Take Digital Advertising To The Next Level

Successful entertainment advertising goes beyond just acquiring clicks. From subscription services to ad supported digital content, finding and retaining long-term customers is more important than ever. Yet advertisers that only focus on top funnel objectives like app downloads or free trial signups are leaving revenue on the table. So how can entertainment advertisers build sustainable ad campaigns that drive higher returns at a much greater scale? The answer lies in lifetime value. What Is Lifetime Value? Lifetime value (LTV) is […]

Featured Image - Value Online Education Advertising

3 Reasons Why Student Lifetime Value Is Vital For Online Education Advertisers

Advertisers looking to grow enrollment for online education programs can’t overlook the importance of converting higher-quality leads. Designing campaigns with student lifetime value in mind (instead of just aiming to gain clicks and views) is crucial to reaching and exceeding your enrollment goals. Here’s how a strong focus on LTV can help online education marketers make their ads campaigns best in class: 1. Grow Your Return On Ad Spend A focus on value means you’ll be working towards a greater […]

The Playbook: User Value In Online Advertising

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. Your competitors are bidding aggressively on Facebook, Instagram and Twitter ads to acquire high-value customers. If you’re bidding towards cheap installs and email registrations, you may be missing out on a huge opportunity for revenue. In this episode, Senior Product […]

APAC Retailer Boosts App Install Rates 62% Using Nanigans Mobile SDK [Case Study]

China has many successful companies looking to reach consumers browsing and buying on their mobile phones. One of the region’s ecommerce leaders carries tens of thousands of products across a wide range of categories, including electronics, RC toys, clothing, beauty, and jewelry. Learn how this company generated more than 40,000 mobile app installs in just over two months of leveraging Nanigans, all while increasing click-through rates (CTR) and decreasing cost per install (CPI). The Goal With the goal of reaching […]

Featured Image - Facebook Custom Audiences Mobile Game Marketing

3 Ways Mobile Game Marketers Can Monetize With Facebook Custom Audiences

Mobile game marketers who are advertising on Facebook have a powerful tool at their disposal: Custom Audiences. This targeting option, combined with a mobile SDK, can help game companies achieve many game goals like re-engaging lapsed users, increasing in-app purchases and acquiring new users with the greatest lifetime value (LTV). Here’s how Facebook’s Custom Audiences can make a big difference in mobile game rankings and revenue: 1. Lapsed User Reactivation Just because a user hasn’t played your game in a […]