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Tag : Look-alike Audiences

Facebook Marketers: How to Amplify Your Ad Targeting with Custom Audiences

Facebook Custom Audiences is a powerful tool for segmenting your target audiences. It provides the opportunity for marketers to reach a specific set of people on Facebook with an incredibly relevant message. Studies have shown that Custom Audiences delivers a 5.5x greater ROI than standard interest targeting. So for the same amount of Facebook ad spend invested, people targeted through Custom Audiences generated 5 times more revenue as compared to standard interest targeting. Custom Audiences lets marketers deliver ads to […]

Built for Performance – Introducing Cohort Analysis & Look-Alike Group Tools

Here at Nanigans we are committed to designing and developing tools within Ad Engine, our Facebook advertising platform, that empower advertisers to make informed and ROI-based decisions. Our latest Ad Engine release contains two powerful new tools: Cohort Analysis to compare the lifetime value generated by campaigns over time Look-Alike Groups to discover new audiences with high probabilities becoming customers Cohort Analysis Cohorts are groups of people who share certain characteristics. Cohort analysis is a common and powerful methodology used by […]