Lookalike audiences are a powerful way of targeting people that are similar to current customers. As Facebook describes it, “Lookalike audiences let you reach new people who are likely to be interested in your business because they’re similar to a customer list you care about.” This targeting capability provides a powerful way to reach potential customers who are more likely to convert based on their interests in similar products or services. There are two main ways to use a lookalike […]
Facebook Custom Audiences is a powerful tool for segmenting your target audiences. It provides the opportunity for marketers to reach a specific set of people on Facebook with an incredibly relevant message. Studies have shown that Custom Audiences delivers a 5.5x greater ROI than standard interest targeting. So for the same amount of Facebook ad spend invested, people targeted through Custom Audiences generated 5 times more revenue as compared to standard interest targeting. Custom Audiences lets marketers deliver ads to […]