This is a modified excerpt from Level Up: The Game Developer’s Guide to Global Advertising. Mobile app install advertising typically requires a ton of data uploads and downloads, not to mention methodical creative testing. But the good news is, you’re alive in 2015, and tech can take on all that manual labor. Bidding automation means you only have to set things up right the first time. Once launched, campaign settings are flexible; you are free to start out with a […]
Smartphones were a popular gift this holiday season, no doubt. Prominent KGI analyst Ming-Chi Kuo forecasts that iPhones sales will have reached 71.5 million in Q4 2014 alone. The iPhone 6 is projected to account for 60% of all iPhone sales, at just over 41 million. Flurry analyzed device activations and app installs during the week leading up to (and including) Christmas 2014. Apple products accounted for 51.3% of mobile devices that were activated, with its big screened iPhone 6 as the frontrunner. […]
Ad automation software can bring wonderful advantages to in-house marketers; time savings, scaling capabilities and easy analysis of data, both high-level and in-depth, are just the beginning. As a campaign strategy, Website Custom Audiences unite all three of these benefits. With WCAs, you only need to sync customer behavior on your site with your Facebook account once; the data will continue to feed as you receive new visitors. You don’t need to stop there, either — once your best customers […]
Any marketer or salesperson worth his or her salt is well-acquainted with the “marketing funnel” (sometimes called the “purchase funnel”), a system for categorizing leads based on where they stand in the buying process and delivering content or calls-to-action accordingly. What you say to someone unacquainted with your brand is, of course, very different from the messages you would send to someone with 15 of your items in his abandoned shopping cart. But, even for marketers who are thoroughly familiar […]
Lookalike audiences are a powerful way of targeting people that are similar to current customers. As Facebook describes it, “Lookalike audiences let you reach new people who are likely to be interested in your business because they’re similar to a customer list you care about.” This targeting capability provides a powerful way to reach potential customers who are more likely to convert based on their interests in similar products or services. There are two main ways to use a lookalike […]