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Tag : Lookalike audiences

7 Essential Facebook Advertising Tools for Driving Digital Revenue

This article originally appeared on Social Media Today.  If you’re launching a new Facebook advertising campaign, you’ve probably developed all the creative materials you need to build a solid social advertising foundation. But images and copy aren’t enough on their own - you need the right tools to craft an effective campaign. If you want to increase return on ad spend (ROAS), expand the reach of your campaigns and increase marketing revenue, these Facebook advertising tools will help you get the […]

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3 Ways to Capture More Revenue with Facebook Custom Audiences from Your Website

When it comes to capturing more revenue from your Facebook and Instagram ad campaigns, Custom Audiences from your website can be a powerful tool. By intelligently targeting people who have previously engaged with your website, you can improve ROI among an audience that’s already acquainted with your brand and primed to take action. So how can you use the power of Custom Audiences from your website to scale returns, especially in the busy holiday advertising season? These four strategies are […]

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Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

When it comes to mobile games, user acquisition is a constantly moving target. Advertising campaigns that perform well now may drop off in conversions a couple weeks later, and there’s always another title waiting in the wings to claim your hard-earned installers. Scaling social advertising campaigns to reach new audiences is an essential strategy for mobile game companies who want to take their latest launch to the next level — or keep an older title relevant. Following these three steps […]

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3 Financial Services Advertising Strategies For Generating Higher-Quality Leads

High-quality leads are invaluable to financial service companies, but finding the customers that drive business revenue is only the first step in achieving long-term growth and advertising scale. Here are some strategies you can leverage to optimize for true value and continue improving your advertising performance. 1. Identify Your High-Value Customers Using First-Party Data Your internal revenue and customer data is a goldmine of insights into your most profitable customers. However, you can’t always fully take advantage of this information when […]

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Why So Many Retail Advertisers Are Leaving Revenue On The Table

Digital marketing managers who specialize in retail have a tall order – not only to grow revenue through user acquisition, but also drive repeat purchases from current customers. This can be a difficult task to accomplish, for several reasons: 1. Top of the Funnel Focus The retail industry has traditionally focused on branding metrics like impressions and clicks, rather than downstream actions like signups and add to carts, which provide more valuable opportunities for revenue. Further down the line, not tracking […]