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Tag : Lookalike audiences

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4 Advertising Strategies For Scaling Sales In Your Ecommerce App

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Apps aren’t just for games and getting directions. Ecommerce companies are discovering that building their own shopping apps is a valuable strategy for driving sales and fueling repeat purchases. Last year, the merchants on Internet Retailer’s list of top mcommerce companies saw combined sales from their apps increase 44% to over $40 billion. As mobile shopping and researching becomes more […]

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3 Ways Entertainment Media Brands Can Scale Growth with Facebook Advertising

According to eMarketer, the US entertainment industries will spend a combined $7.34 billion on paid online and mobile media advertising this year, with more than half of branded video content distributed on social media channels such as Facebook. More than ever, it’s vital that marketers in the entertainment industry are able to optimize towards revenue, automate their workflow and find the right audiences and creative that will fuel future growth. Here are three ways Nanigans software can help you do […]

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How Custom Audiences Drive Revenue for Facebook and Instagram Advertisers

Many marketers overlook the importance of customer retention in favor of user acquisition, though the truth is that both strategies are important to maintaining revenue growth. Whether you’d like to prompt a level 5 user to make an in-app mobile game purchase or buy a sweater that they’ve looked at on your retail website, Facebook and Instagram both make it easy to retarget current customers with Custom Audiences. What Is A Custom Audience? A Custom Audience is an ad targeting option […]

The ABCs of Managing High-ROI Advertising Campaigns for Online Universities

Advertising for online education is a complex challenge. Not only do digital marketers need to reach a large, diverse audience, but they also need to drive downstream actions while running multiple ad campaigns at scale – sometimes for multiple programs within one school or multiple schools within a university umbrella. How can online education advertisers drive revenue while juggling all these factors at once? Here are three strategies that make managing online education campaigns easier and more efficient: Audience Segmentation: […]

The Playbook: Advertising With Lookalike Audiences

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. At the start of a fresh user acquisition campaign, most online marketers target toward keywords and interests on Facebook, Instagram and Twitter. However, once a campaign manager has enough data to identify the “best customers” (whether that’s app installers or product […]