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Tag : Lookalike audiences

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Facebook’s Lookalike Audiences: The Key To Better ROAS

Wish all your customers behaved like your best customers? Believe it or not, this dream can become a reality thanks to Facebook’s Lookalike targeting capabilities. Here’s all you need to know about Lookalike Audiences on Facebook and Instagram, and how they can help you increase your return on ad spend (ROAS) by delivering your ads to the most qualified audiences. What are Lookalike Audiences? Lookalike Audiences allow you to push your ads to new people who are likely to be […]

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3 Ways Ecommerce Advertisers Can Increase Average Order Value

For ecommerce advertisers, the goal of digital campaigns shouldn’t just be customer acquisition or retention. Increasing current customers’ average order value is a major step towards driving more revenue, and it is often overlooked as a marketing strategy. So how can online retailers increase their chance of seeing big bucks at checkout? Here are three advertising tricks that can help increase the average order value generated by online shoppers. 1. Employ Dynamic Product Ads Dynamic Product Ads (DPAs) include several […]

7 Ways To Turn Your Successful Facebook Advertising Campaigns Up To 11

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. A version of this post originally ran on Social Media Examiner. Is your business finding success with Facebook advertising? Wouldn’t you like to keep the momentum going and apply it to future advertising campaigns? The right tactics will allow you to scale great advertising results and help you score similar positive returns in the future. In this post, we’ll explore […]

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How To: Turn A Low-Performing Digital Ad Campaign Around

Face it: not every social media ad campaign will be a runaway success. But just because marketers aren’t rolling in revenue every time they run an ad doesn’t mean they aren’t getting value from the experience. In fact, smart marketers often use results from less-than-stellar campaigns to optimize future iterations. So if your ad campaign is a flop, focus on the following: 1. Refine Your Targeting When an ad isn’t generating clicks, the creative components may not be at fault; […]

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3 Ways Mobile Game Marketers Can Monetize With Facebook Custom Audiences

Mobile game marketers who are advertising on Facebook have a powerful tool at their disposal: Custom Audiences. This targeting option, combined with a mobile SDK, can help game companies achieve many game goals like re-engaging lapsed users, increasing in-app purchases and acquiring new users with the greatest lifetime value (LTV). Here’s how Facebook’s Custom Audiences can make a big difference in mobile game rankings and revenue: 1. Lapsed User Reactivation Just because a user hasn’t played your game in a […]