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Tag : Lookalike audiences

How to Apply the Conversion Funnel to Your Facebook Ad Campaigns

Any marketer or salesperson worth his or her salt is well-acquainted with the “marketing funnel” (sometimes called the “purchase funnel”), a system for categorizing leads based on where they stand in the buying process and delivering content or calls-to-action accordingly. What you say to someone unacquainted with your brand is, of course, very different from the messages you would send to someone with 15 of your items in his abandoned shopping cart. But, even for marketers who are thoroughly familiar […]

7 Ways to Reach New Customers Using Lookalike Audiences

Lookalike audiences are a powerful way of targeting people that are similar to current customers. As Facebook describes it, “Lookalike audiences let you reach new people who are likely to be interested in your business because they’re similar to a customer list you care about.” This targeting capability provides a powerful way to reach potential customers who are more likely to convert based on their interests in similar products or services. There are two main ways to use a lookalike […]

Facebook Marketers: How to Amplify Your Ad Targeting with Custom Audiences

Facebook Custom Audiences is a powerful tool for segmenting your target audiences. It provides the opportunity for marketers to reach a specific set of people on Facebook with an incredibly relevant message. Studies have shown that Custom Audiences delivers a 5.5x greater ROI than standard interest targeting. So for the same amount of Facebook ad spend invested, people targeted through Custom Audiences generated 5 times more revenue as compared to standard interest targeting. Custom Audiences lets marketers deliver ads to […]