Tag : marketing data

Measure All Your Facebook Ad Campaign Data In One Place

Getting multiple data sources to play nicely is a challenge that nearly all marketers face on a daily basis. According to eConsultancy, an independent research and media company, 72% of marketers recently surveyed found that data fragmentation was an obstacle to achieving a single customer view. Whether it’s evaluating web analytics data in Excel, or trying to compare campaign data across platforms, there has never been one easy way to combine and analyze all of your data – until now. […]

Use Data to Select Your Marketing Software Platform

One of my favorite quotes regarding data comes from Sherlock Holmes, and is as follows; “It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” This quote is applicable when considering your social & mobile software platform. Often times a company will select a software platform without properly evaluating their own internal data around true needs, capabilities and goals. As a marketer, one regret […]