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Tag : Marketing

Data science in marketing

Why Your Advertising Plan Should Be More Science than Art

Easy access to customer data has sparked a newfound sense of transparency for brands and newfound pressure on CMOs to turn that data into sales. But marketing is getting more difficult. Marketers are responsible for a growing list of digital channels. They must personalize creative and manage target audiences for each one. They’re being held accountable to optimize every dollar of their media budgets. The marketing data has always been there — consumers’ browsed websites, abandoned shopping carts and some channels performed better than […]

Creative Best Practices: Holiday Retail [SlideShare]

As the Game of Thrones cast likes to remind us, winter is coming. While you look back at last year’s seasonal social media campaigns and explore this year’s expanded targeting options, don’t forget to add new creative to your holiday checklist. Once you’ve got the right customers in your sights, enticing copy and winter wonderland-invoking images will compel them to click (or install, or purchase, or register…. you get the idea). If you’re stuck on what to feed our Creative […]

Nanigans Named One of Boston’s Hottest Companies

BostInno, the must-read local news outlet focused on innovation in Boston, hosted their inaugural 50 on Fire awards ceremony last night and Nanigans took home an award in the Marketing & Advertising category! The 50 on Fire awards recognized the 50 hottest companies in Boston’s Arts & Entertainment, Design, Dining & Retail, Education, Healthcare & Medicine, Marketing & Advertising, Media, Sports & Fitness, and Tech sectors. BostInno received more than 2,000 50 on Fire nominations across the 9 categories, which was then narrowed […]

Nanigans on the Speaking Circuit: Cornell, Social Media Week NYC & More

Recently the team at Nanigans has been on a bit of a speaking circuit, on topics ranging from Facebook advertising and social commerce to more general startup marketing. Here’s a recap: Cornell University Our SVP Product, Rishi Dean, made a guest appearance as professor of digital marketing at Cornell University. As part of his invitation to speak at Cornell, Rishi was asked to create and propose a business case for students to complete. While the full text of that case […]

The State of Social Marketing 2011 – 2012

Pivot Conference recently released a report on the state of social marketing, noting that board rooms are finally tipping their hats to the value driven by social networking and, consequently, are putting more budget behind it. The results in the report are based on a survey conducted by Pivot with 181 brand managers, agency professionals and marketing experts. Half of the questions asked these marketers to define their (or their clients’) “social consumers,” and the remainder focused on the extent […]