Tag : millennials

Why Instagram Is Ripe For Direct Response Advertising

It’s been a few weeks since Instagram officially opened up its ads API to marketing partners, and the social media community is still buzzing about the news. What’s got digital advertisers so excited?  The photo sharing network not only gives brands the chance to reach large and diverse audiences; it does so through the universal language of visual content. Because of this unique characteristic, Instagram’s direct response ads are expected to be a hit when they’re made available in the […]

4 Ways Digital Marketers Can Optimize Ads to Reach Millennials

Millennials are the first generation to come of age in an increasingly digital world. As a result, they have an entirely different pattern of online behavior than previous generations. Since their habits are so unique, it’s important to tailor your ads to their specific needs. Here are just a few ways that you can do so. 1. Millennials move across multiple devices Between desktop, tablets and mobile, it can be tough to pin down a millennial. According to a study […]

Back To School And Back To College Shopping Outlook for 2015

It may be summer vacation for most students, but for retailers, it’s time to get ready for the back-to-school shopping season. This year, total spending in preparation for the K-12 and college school year is expected to reach $68 billion. Where will that money be spent, and what will it be spent on? A recent survey from the National Retail Federation provides a detailed forecast for retailers. Read on for more about what to expect for this year’s back-to-school and […]

What Online Retailers Need to Know About the 2015 Back to School Shopping Season

Seasonal creep isn’t confined to Christmas anymore. Veteran online retailers who have been watching holiday season digital sales start earlier and earlier over the last few years have a new research and purchase window to keep an eye on: Back to school shopping. According to eMarketer, US online retail sales will increase 14.4% over the critical planning and purchasing months of July and August compared to the same period in 2014. Here’s what ecommerce companies – particularly apparel, home goods […]

Understanding How Millennials Shop Online

Who are Millennials? It’s a question everyone’s asking, especially marketers. Defined simply, Millennials (sometimes referred to as Gen Y) are the first generation to come of age in the new millennium. They were born between 1980-2000 and are currently aged 15-35. At 77 million strong, Millennials account for nearly a third of the US population and in 2013 contributed a whopping $1.3 trillion in annual spending to the economy. As the first generation to have Internet access during their formative years, […]