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Tag : Mobile ad growth

Mobile Advertising to Surge 75% in 2014; Fueled by Google and Facebook

Market research firm eMarketer revealed this week that spending on mobile ads worldwide will surge 75.1% to $31.45 billion, in 2014, largely fueled by Google and Facebook. This will represent nearly one-quarter of digital ad spend worldwide. Google is still the market heavyweight, with eMarketer predicting a 46.8% market share. This is down from a 52.6% in 2012 which they are attributing to Facebook’s massive growth. Facebook has rapidly upped the ante for mobile advertisers. Less than two years ago, […]