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Tag : mobile advertising creative

How a Leading eCommerce Retailer Scaled From 4K to 20K on Mobile – in 3 Days

Mobile is an increasingly important market for brands in 2014. According to comScore, 4 out of 5 consumers use their smartphone to shop. As online sales increasingly come from mobile, eCommerce companies are placing a big emphasis on luring customers to their native apps with Facebook mobile app install ads. To scale these efforts, savvy eCommerce companies are stepping up their creative game to ensure their ads are relevant and compelling to a variety of audiences. Last month, the Nanigans Ad […]

5 Ways eCommerce Can Get Creative With Summer

Trees have finally started to sprout tiny buds and Easter candy’s half off. Unfortunately, for us New Englanders this means our 3 weeks of spring are almost over – but on the bright side – we have the long, sunny days of summer ahead of us. Kids and college students are already in countdown mode to summer vacation – and that means advertisers should be, too.  The season of less clothes/more R & R presents an excellent opportunity for eCommerce […]

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7 Ways to Improve Your Facebook Mobile Ad CTRs

Mobile app marketers are quickly recognizing the power of Facebook’s mobile News Feed to power app discovery and distribution. The social network uniquely combines unparalleled reach (over 680 Million mobile users), with rich targeting data and ad units designed specifically for driving mobile app downloads. With these Facebook mobile ads units, marketers with apps and games of all sizes across any category have the opportunity to meet their volume and distribution goals. As mobile app marketers everywhere shift their dollars […]