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Tag : mobile advertising

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Mary Meeker’s 2017 Internet Trends Report: What Advertisers Need to Know

Every year, marketers excitedly wait for Mary Meeker and KPCB to release the annual Internet Trends report. Like in years past, the 2017 report provides insightful information on rising digital marketing trends that will likely dominate the industry in the future. So what findings are in this year’s report, and what does it mean for the future of your social advertising campaigns? Find out with the three takeaways below. 1. The acceleration of mobile continues Mobile continued to dominate online […]

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Q1 2017 Facebook Advertising Benchmark Report [SlideShare]

Profit-driven advertisers started off 2017 with high returns on ad spend and an increased investment in Facebook as a core growth channel. As shown in the Q1 2017 Global Facebook Advertising Benchmark Report, Nanigans advertisers are continuing to find value in Facebook as they explore mobile, dynamic ads, Facebook Audience Network, and more. Learn which advertising trends emerged in Q1 and will continue to dominate throughout 2017 in the SlideShare below. Q1 2017 Benchmark Report: Mobile Surges as Advertisers Generate […]

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Recap: Facebook’s Q1 2017 Earnings Call

As highlighted in our Q1 2017 Global Facebook Advertising Benchmark Report, mobile ad spending surged throughout the quarter as marketers continued to generate higher returns on Facebook. Online retail advertising was more mobile than ever before, with a 58% year-over-year increase in mobile ad spend between Q1 2016 and Q1 2017. At the same time, large-scale ecommerce companies using Nanigans saw return on ad spend (ROAS) increase an average of 31% year-over-year.   Yesterday’s Facebook earnings call similarly reflected the continued growth […]

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4 Essential Retail Advertising Strategies for Facebook Canvas Ads

Ecommerce mobile ad spend is surging as retailers everywhere realize the purchase-driving power of targeting users on smartphones and tablets. How can advertisers make the most of this massive mobile mindset? Facebook’s canvas ad unit is the perfect way to reach mobile audiences through a full-screen visual experience that combines the powers of images, video and carousel ads. These ads require more that eye-catching images to drive action. Learn the strategies these top retailers use to motivate Facebook users to […]

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3 Mind-Blowing Facebook Canvas Ads Marketers Need To See

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  This post originally ran on Social Media Today. Facebook’s Canvas ads are unlike any other format available on social media. This interactive ad unit fills an entire smartphone or tablet screen, combining  images, video and carousel to create a memorable and stunning visual experience on mobile. Although Canvas ads are still a relatively new ad offering from Facebook, many businesses are already exploring ways […]