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Tag : mobile advertising

Local Focus is the Next Big Thing for eCommerce

As our marketing intern Shaun attested in last week’s post on millennials, mobile is the new black. And it’s not just the “digital native,” 18-34 set that’s hooked; eMarketer projects that 1.75 billion people worldwide will have a smartphone by the end of 2014. With more people using their mobile devices to visit apps like Facebook and Twitter instead of browsing the Web, there’s never been a better time to advertise on social media — and leverage the location-based functionality […]

Bridging the Download Gap With Mobile App Ads

Developers have it rough these days. Last year, Apple CEO Tim Cook announced that the App Store had topped one million apps available. This sounds like good news, but for every Flappy Bird success story, hundreds of thousands of other apps languish in obscurity. According to software analytics company New Relic, an excess of 60% of App Store offerings have never been downloaded. Take a minute and think about that statistic. Never! And here’s some more bad news: An app […]

Millennials love social media.

Social Media ADD: Marketing to Millennials

As I sit here in the Nanigans office (the nicest one I’ve ever been in) and think about how I am going to write this blog post I get distracted. As a 22-year-old college student I am constantly fighting the urge to visit my Facebook page or finally give in to the urge of opening my iPhone, which has been vibrating for the last hour. Lord knows if I open up that thing there is no way I won’t check […]

What’s With the App Arms Race?

Facebook’s $2B purchase of Oculus VR last week made huge waves in the media, but that acquisition pales in comparison to their whopping $19B purchase of WhatsApp in February. By contrast, Instagram’s $1B pricetag seems like pocket change. App and app-creator shopping sprees have been making headlines lately, since Facebook  is by no means the only one waving plastic at the mobile industry. Google just gobbled up Bitspin (the startup behind Timely, a popular clock alarm app), after acquiring Bump […]

Ad Age Digital Conference 2014

Ad Age’s Digital Conference: CMOs, Content… Catvertising?

Ad Age’s sold-out digital conference is garnering a lot of buzz. Running Tuesday, April 1 and Wednesday, April 2 in NYC, this event features CMOs from top performance marketing verticals like eCommerce, gaming, consumer products and electronics as well as experts on the topics of TV, social media and digital strategy. Notable speakers include EA’s Senior Vice President of Global Consumer Marketing Carolyn Feinstein, and Mark Addicks, CMO of General Mills. To add levity to the proceedings, last night former […]