Menu

Tag : mobile advertising

featured image - Twitter Audience Platform

Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

Twitter already helps brands reach millions of people every day with mobile-friendly, precisely targeted direct response ads. Now advertisers can take those same ads and use them to connect with audiences beyond the site and within the fast-growing app ecosystem. What Is The Twitter Audience Platform? The Twitter Audience Platform allows advertisers to take ads that are already running on Twitter and push them to a larger mobile audience through Twitter’s extensive publisher network, which is comprised of thousands of apps. When […]

The Playbook: Mobile Advertising By the Numbers

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. CEO Mark Zuckerberg famously declared “We’re a mobile company now” at Facebook’s F8 developer conference in 2014. Why are social media platforms and advertisers alike migrating to mobile, and how can you maximize your ad spend there? In this episode of […]

2016 Holiday Ecommerce Facebook Advertising Preview [Report]

The ecommerce marketing landscape is constantly evolving, and no two quarters are ever the same when it comes to online advertising. However, one thing is certain: Q4 presents a significant challenge, but also a massive opportunity for revenue growth, particularly from Facebook advertising. To address some of the most pressing questions ecommerce advertisers have going into the competitive holiday season, this report features insights from 2015 Facebook ad campaigns from the largest retailers using Nanigans. Inside the report, you’ll find […]

Sticking the Landing Page: Gold Medal Winning Mobile Advertising Campaigns

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. A lot goes into running a successful paid advertising campaign online, from choosing the right audience to target, setting a budget that allows the flexibility to attract high-value customers, to designing wow-worthy creative. But what separates good digital marketers from great ones is what happens after the ad has been served; does that click turn into a conversion, or simply […]

Recap: Facebook’s Q2 2016 Earnings Call

As highlighted in our Q2 2016 Global Facebook Advertising Benchmark Report, direct response marketers using Nanigans software to advertise on Facebook continue to invest heavily in the channel as a result of rising returns. Among 20 of the highest-spending ecommerce and game advertisers using Nanigans over the past year, return on ad spend (ROAS) rose by an average of 75% year-over-year in Q2 2016 — driven in part by increased adoption of highly relevant and interactive ad formats like dynamic ads […]