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Tag : mobile advertising

How Online Retailers Can Avoid Mobile Shopping Cart Abandonment

You select an eye-catching image. You pair it with some great copy. You match your ad to a worthy mobile audience. You deploy the campaign. You get a lot of clicks, but your conversion rate is low. Puzzled? You’re not alone. According to MarketLive’s latest Performance Index, mobile phone ecommerce traffic surged 269% in Q1 2015, but 90% of smartphone carts were abandoned. How can online marketers avoid the curse of cart abandonment? We’ve gathered a few stats from UPS’s […]

From Cart Abandonment to Mobile Commerce: The State of Online Retail in 9 Charts

Who’s buying online, what devices are most popularly used to research and purchase goods, what is the number one reason that online shoppers abandon their carts, and what category is far and away displaying the most growth in digital retail? We’ve swept the web for useful statistics and trends to help online retailers grasp the current state of eCommerce and stay informed on what’s to come. Check out these charts from eMarketer, comScore, PricewaterhouseCoopers, Forrester Research, and more: According to […]

Mobile Gaming Studies: The Past, Present and Future In 9 Charts

Mobile game developers have a ton of information coming at them – from daily installs and monthly active users to tutorial completion rate and in-app purchases, keeping track of user behavior can be a full-time job. But pausing to take a high-level look at current trends and future projections is also important for maintaining a competitive advertising edge. To that end, we scraped the web for recent and relevant mobile studies, covering app store downloads, monetization strategy, gaming genres by […]

5 Creative Tips for the Modern Social Advertiser, from the Desk of Don Draper

Don Draper once called creative “the least important, most important thing there is” in advertising. While much of the focus in social media and mobile advertising centers on sophisticated targeting and algorithmic optimization, strong and relevant creative is what sparks action. How can you attract and engage your best customers through advertising if your message never even catches their eye? As advertising automation software revolutionizes the industry and data-driven marketing gives rise to a new kind of Mad Men, creative is […]

Facebook’s Audience Network Extends Ad Reach By 5-10%

We’re all about the data here at Nanigans, and investigating new options for boosting ad reach is our forte. To that end, our Marketing and Analytics team recently combined forces to study the effects of leveraging the Facebook Audience Network. For those who aren’t familiar, Facebook’s Audience Network extends the reach of a Facebook ad campaign and the associated targeting criteria to mobile apps outside of Facebook — allowing marketers to reach potential customers and re-engage with existing fans wherever […]