Menu

Tag : mobile advertising

Mobile App User Acquisition: Google Play vs. App Store

Marketers make a lot of choices on a daily basis, and the information they act on changes frequently. In an effort to keep the advertising industry straight, we’ve launched a series of blog posts, affectionately titled “Versus.” Here we will discuss two powerful discovery platforms, and how each can help app developers boost user acquisition. There’s an app for everything these days. Want to improve your tooth brushing skills? There’s an app for that. Want to send your friend a […]

5 Ways Ad Automation Software Makes Mobile App Install Campaigns Easier

This is a modified excerpt from Level Up: The Game Developer’s Guide to Global Advertising. Mobile app install advertising typically requires a ton of data uploads and downloads, not to mention methodical creative testing. But the good news is, you’re alive in 2015, and tech can take on all that manual labor. Bidding automation means you only have to set things up right the first time. Once launched, campaign settings are flexible; you are free to start out with a […]

How To: Optimize Revenue For Mobile App Install Ads

Not all users are worth the same, so why pay the same price for someone who spends nothing in your app vs. someone who may spend hundreds? It may seem counter intuitive, but being willing to spend more to get high-value customers can be the easiest way to boost game advertising revenue. If you don’t care what you have to pay as long as it’s backing out (read: if you know a certain type of gamer is worth X amount […]

Recap: Facebook’s Q4 2014 Earnings Call

Facebook’s Q4 2014 earnings call yesterday afternoon was one for the books, with healthy growth in YoY revenue (58%) and Q4 revenue ($3+ billion) signifying a strong start to 2015. CEO Mark Zuckerberg and COO Sheryl Sandberg continued to hammer on their mission to deliver ”people-based marketing at scale,” echoing Q3‘s themes of quality content, targeting, and measurement. The importance of being where the customer is (mobile) also remained the same, but an emphasis on not just looking at clicks, but […]

APAC: Untapped Opportunity for Digital Marketers

It’s no surprise that digital ad spend is on the rise globally, but did you know that real-time bidding (RTB) is the fastest growing segment of display worldwide? As we discuss in our latest white paper, IDC projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017, with Asia Pacific (APAC) leading the pack. Since APAC can represent 40+ countries depending on who you’re asking, we’ll narrow this conversation to two major opportunities […]