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Tag : mobile advertising

Mobile Gaming Case Study Roundup: Playdemic, Scopely, InnoGames and Kabam

Since 2010, Nanigans has helped mobile gaming companies reach their customer acquisition and monetization goals through robust targeting, automation, reporting, and optimization tools. Along the way we have learned a lot about what metrics app developers care about and what strategies work best for long-term success. In case you’ve missed our most recent case studies, here are some quick takeaways: Playdemic How To Avoid Ad Fatigue With Creative Iteration Ad blindness is an issue that many social media advertisers face. […]

3 Reasons To Invest In Facebook Mobile Advertising

No longer an afterthought, mobile advertising is in the process of stealing the spotlight from desktop. If your Facebook advertising plan doesn’t include mobile, then you’re missing out. Here’s why: 1. Mobile beats out desktop usage It’s not a surprise that mobile has become a massively popular channel, but did you know that it’s actually more popular than desktop? In 2014, the amount of mobile users surpassed the amount of desktop users, according to comScore. As you can see from the chart […]

Recap: Facebook’s Q2 2015 Earnings Call

In the week leading up to Facebook’s Q2 2015 earnings call, financial advisors predicted a strong performance – and they were not disappointed. Thanks in part to continued emphasis on mobile and video, Facebook’s total revenue in Q2 exceeded $4 billion dollars; a first for the company. User growth continued at a steady pace, confirming Facebook’s place as a dominant force in social media. For other takeaways from the call, read on: Stats and Facts Reach Facebook now has 1.49 […]

How Online Retailers Can Avoid Mobile Shopping Cart Abandonment

You select an eye-catching image. You pair it with some great copy. You match your ad to a worthy mobile audience. You deploy the campaign. You get a lot of clicks, but your conversion rate is low. Puzzled? You’re not alone. According to MarketLive’s latest Performance Index, mobile phone ecommerce traffic surged 269% in Q1 2015, but 90% of smartphone carts were abandoned. How can online marketers avoid the curse of cart abandonment? We’ve gathered a few stats from UPS’s […]

From Cart Abandonment to Mobile Commerce: The State of Online Retail in 9 Charts

Who’s buying online, what devices are most popularly used to research and purchase goods, what is the number one reason that online shoppers abandon their carts, and what category is far and away displaying the most growth in digital retail? We’ve swept the web for useful statistics and trends to help online retailers grasp the current state of eCommerce and stay informed on what’s to come. Check out these charts from eMarketer, comScore, PricewaterhouseCoopers, Forrester Research, and more: According to […]