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Tag : mobile advertising

Sticking the Landing Page: Gold Medal Winning Mobile Advertising Campaigns

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. A lot goes into running a successful paid advertising campaign online, from choosing the right audience to target, setting a budget that allows the flexibility to attract high-value customers, to designing wow-worthy creative. But what separates good digital marketers from great ones is what happens after the ad has been served; does that click turn into a conversion, or simply […]

Recap: Facebook’s Q2 2016 Earnings Call

As highlighted in our Q2 2016 Global Facebook Advertising Benchmark Report, direct response marketers using Nanigans software to advertise on Facebook continue to invest heavily in the channel as a result of rising returns. Among 20 of the highest-spending ecommerce and game advertisers using Nanigans over the past year, return on ad spend (ROAS) rose by an average of 75% year-over-year in Q2 2016 — driven in part by increased adoption of highly relevant and interactive ad formats like dynamic ads […]

Recap: Facebook’s Q1 2016 Earnings Call

As highlighted in our Q1 2016 Global Facebook Advertising Benchmark Report, marketers continue to invest more in video ads on Facebook—especially on mobile—to achieve their direct response performance objectives. In North America, 26% more mobile ad spend was allocated to video formats in Q1 2016 compared to Q4 2015. In the Asia-Pacific market, the quarter-over-quarter spend share increase was even higher at 45%. Overall, the share of mobile ad spend to video formats grew across all major verticals, with gaming exhibiting the largest increase. Yesterday’s […]

F8 2016: Here’s What You Missed

Facebook’s  F8 conference has become an important window into the social giant’s advertising and stack-building strategy. Last March at F8, important updates to Facebook Messenger, LiveRail, and Parse were unveiled to developers from around the world. The 2016 edition of F8 was held once again at Fort Mason in San Francisco, spanning April 12th and 13th. If you were unable to attend the two-day event, here are some on-the-scene snapshots: Tuesday Keynote New Developments Facebook Live (live video for live events) Messenger  - instant, persists […]

Featured Image - - Mobile ads and landing pages

The Key To Effective Mobile Ads and Landing Pages

Mobile optimization is no longer optional for ecommerce companies. With over half of social media time spent on mobile devices, advertisers can’t afford to skip out on mobile-friendly ads and landing pages. When it comes to running effective mobile campaigns through social platforms like Facebook, Instagram and Twitter, simplicity and respect for the user experience is the key to ROI. Want to grab a mobile viewer’s attention on a small screen and drive clicks, sales and sign-ups with your landing page? Use […]