Tag : mobile advertising

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3 APAC Marketing Facts That Digital Advertisers Should Know

 The Asia-Pacific region presents an enormous opportunity for marketers. Home to 4.3 billion people in 20+ countries, this fast-growing geo is a ripe market for businesses looking to expand internationally. While it may be tempting to treat all APAC countries the same, this large region is incredibly diverse and there are many factors that marketers need to be aware of. We’ve assembled the following statistics to help you tailor advertising campaigns specifically to an APAC market. 1. Ecommerce And Mobile […]

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4 Examples Of Instagram Advertising Optimization For Mobile Marketers

Mobile is massive, and nowhere is that more apparent than on Instagram. With 400 million monthly active users and $595 million in mobile ad revenues predicted worldwide in 2015, there’s no better time to test out campaigns on this mobile photo sharing site. But marketers can’t simply toss desktop ads onto mobile and hope that they work. Here’s how several advertisers are using creative best practices to make their ads resonate on Instagram’s mobile app. Calvin Klein Tactics to emulate: […]

Featured Image - Mobile Marketing News Advertisers Need To Read

Mobile Marketing News That Digital Advertisers Need To Read

Mobile marketing is making headlines! As more people choose smartphones and tablets over desktop, advertisers are realizing the value and potential of shifting ad spend accordingly. To help digital marketers get a sense of how and why mobile advertising is taking over, we’ve compiled the following articles: eMarketer, “Mobile Will Account For 72% Of US Digital Ad Spend By 2019″ Earlier in 2015, eMarketer predicted big things to come for mobile. According to the independent market research company, US mobile ad spending […]

Recap: Facebook’s Q3 2015 Earnings Call

Facebook has once again come out of its quarterly earnings call with strong performance in terms of ad revenue and user growth. With more than 1 billion people now checking Facebook daily, the social platform remains a premier destination for advertisers looking to reach a wide, global audience. Throughout the call, CEO Mark Zuckerberg and COO Sheryl Sandberg emphasized the three core pillars of Facebook’s strategy: Capitalizing on the shift to mobile Growing the number of marketers using Facebook’s ad […]

Facebook Carousel Ads: Creative Ways to Attract and Convert Customers [Guide]

One of Facebook’s newest ad units is also one of its most versatile. With Carousel Ads, direct response advertisers have extra space to get creative, and there are many fantastic examples of brands taking full advantage of the opportunity. In Q3 2015 alone, advertisers using Nanigans software increased spend on Carousel Ads faster than any other ad type—spend rose 55% in just one quarter. When marketers invest time in building compelling interactive ads, engagement increases and greater return on ad spend […]