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Tag : mobile advertising

Mobile Gaming Studies: The Past, Present and Future In 9 Charts

Mobile game developers have a ton of information coming at them – from daily installs and monthly active users to tutorial completion rate and in-app purchases, keeping track of user behavior can be a full-time job. But pausing to take a high-level look at current trends and future projections is also important for maintaining a competitive advertising edge. To that end, we scraped the web for recent and relevant mobile studies, covering app store downloads, monetization strategy, gaming genres by […]

5 Creative Tips for the Modern Social Advertiser, from the Desk of Don Draper

Don Draper once called creative “the least important, most important thing there is” in advertising. While much of the focus in social media and mobile advertising centers on sophisticated targeting and algorithmic optimization, strong and relevant creative is what sparks action. How can you attract and engage your best customers through advertising if your message never even catches their eye? As advertising automation software revolutionizes the industry and data-driven marketing gives rise to a new kind of Mad Men, creative is […]

Facebook’s Audience Network Extends Ad Reach By 5-10%

We’re all about the data here at Nanigans, and investigating new options for boosting ad reach is our forte. To that end, our Marketing and Analytics team recently combined forces to study the effects of leveraging the Facebook Audience Network. For those who aren’t familiar, Facebook’s Audience Network extends the reach of a Facebook ad campaign and the associated targeting criteria to mobile apps outside of Facebook — allowing marketers to reach potential customers and re-engage with existing fans wherever […]

Online Retail and Digital Gaming Spotlight: Asia

There are many things you can do when your mobile advertising campaign performance has hit a plateau. You can switch up the creative, you can change your bidding strategy, you can adjust your budgets, you can target different audiences — or you can take your marketing global. Mobile engagement has become the digital marketer’s holy grail, and international markets like Asia Pacific deliver a fresh pool of cross-channel customers that is growing in leaps and bounds. According to VentureBeat, “Southeast […]

Social Media Marketing PSA: Know Your Ad Environment

Digital marketers are constantly on the alert for the Next Big Thing. Each time a social media channel gains rapid membership or a new iPhone rolls out, it’s evaluation time. Is the audience there to justify migrating paid advertising costs? Recently, there’s been a lot of buzz around the new Apple Watch; specifically, which brands have launched inaugural apps and how marketers can make use of the tiny real estate this wearable will offer up. According to GlobalWebIndex, only 11% […]