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Tag : mobile advertising

What is the Facebook Audience Network?

Facebook Audience Network was publicly announced during April’s f8 conference as a way to help developers monetize on mobile. When a user opens an app from one of Facebook’s developer partners, Facebook leverages a unique identifier fetched from the user’s device to match and serve them with an ad from one of Facebook’s advertisers. Despite the high impact this new product could have on revenue, the social network has been cautious in rolling it out. During Facebook’s Q2 earnings report […]

Recap: Facebook’s Q2 2014 Earnings Call

Facebook’s been busy since its f8 developer conference back in April, when the company announced a majority of mobile ad revenue (59%) and the launch of the Facebook Audience Network. Over the past few months, the social network has garnered headlines for its right-hand side ad redesign, the acquisition of online video advertising platform LiveRail, and most recently, its testing of a direct action “Buy” button geared toward ecommerce companies. The advertising community has eagerly anticipated Facebook’s Q2 earnings report yesterday, a […]

How to Succeed in eCommerce Advertising: 6 Creative Best Practices

The future looks bright for eCommerce advertising. According to eMarketer, global B2C eCommerce sales will increase by 20.1% this year to reach $1.500 trillion, spurred by the adoption of mobile devices in emerging markets, the proliferation of online payment options, and more sophisticated shipping methods. Similarly, eMarketer’s US Retail eCommerce Sales Growth by Product Categories chart displays healthy (12-15% YOY) increases in 2015, especially in the books/music/video, apparel & accessories, toys & hobby, furniture & home furnishings verticals. As direct response advertising […]

Nanigans Heads to Grow.co’s Mobile User Acquisition Unlocked Event

We were thrilled when Jay Weintraub, Founder of Grow.co got in touch with Nanigans about participating in this year’s Grow.co Mobile User Acquisition Unlocked Conference. Why were we so excited? Grow.co is the first conference of its kind, solely focused on customer acquisition and retention — two of Nanigans’ core focuses. Grow.co describes their Mobile Acquisition Unlocked Conference as “THE event where app marketers can learn the best strategies and tactics for app acquisition and retention,” and warns attendees this […]

4 Ways to Retarget Your Audience on Facebook

As the leading social network by global user numbers and amount of usage, Facebook is the logical choice for reaching customers where they spend the most time — but its high-performing native ad units really set it apart as a marketer’s best choice. By leveraging real-time bidding on FBX, behavioral data from websites and mobile app data when targeting on Facebook, marketers have the ability to reach desktop and mobile device users alike, delivering ads that are highly relevant and compelling. As performance […]