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Tag : mobile app install ads

4 Brands Using Color For Eye-Popping Facebook Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. This post originally ran on Social Media Today. When it comes to crafting ads for Facebook, sometimes color speaks louder than words. Color is one of the first things that audiences notice as they scroll through their Facebook newsfeeds, so advertisers who can skillfully use color in their ads will attract more views, clicks and conversions. As we already explored […]

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5 Trends Fueling Facebook Advertising In 2016

The world of digital marketing is constantly evolving, and the same holds true for the year ahead. In 2016, several trends are expected to surge in importance, such as video’s increasing popularity, international markets taking center stage and a growing understanding of the value of in-house advertising. These trends will most certainly have an impact on your marketing plans for the upcoming year. So to help you prepare, we’ve composed a two-part list of trends that you need to be […]

The Definitive Facebook Advertising Checklist for Beginners

This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help you go from a novice to social marketing master.       Related Posts: Online Advertising Acronyms And Terms Glossary 5 Trends Fueling Facebook Advertising In 2016 How To: […]

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What Does Christmas Mean For Mobile App Marketers?

For many brick-and-mortar retail companies, the shopping frenzy usually winds down after the holiday season ends. But for ecommerce and gaming companies with mobile apps, the potential for new revenue is just heating up. From Christmas Day onward, mobile app advertisers have a tremendous opportunity: Increased Mobile Device Activation Means More App Downloads If the 2014 holiday season was any indication, new mobile devices will be a popular gift this year, which bodes very well for app developers. According to […]

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5 Instagram App Install Ad Examples and What They Teach Mobile Marketers

Instagram is primarily viewed on mobile devices, which means it’s the perfect advertising location for companies looking to drive installs of their apps. Instagram’s Mobile App Install (MAI) ads are an ideal format because they let users download an app with just a couple clicks. If you need some inspiration as you create your own MAI campaigns on Instagram, here are just a few companies that are grabbing attention and gaining downloads through clever ad creative: SimCity BuildIt Though you […]