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Tag : mobile app install ads

Mobile Gaming Case Study Roundup: Playdemic, Scopely, InnoGames and Kabam

Since 2010, Nanigans has helped mobile gaming companies reach their customer acquisition and monetization goals through robust targeting, automation, reporting, and optimization tools. Along the way we have learned a lot about what metrics app developers care about and what strategies work best for long-term success. In case you’ve missed our most recent case studies, here are some quick takeaways: Playdemic How To Avoid Ad Fatigue With Creative Iteration Ad blindness is an issue that many social media advertisers face. […]

Why Mobile Gaming Developers Should Invest Spend In Mobile App Install Carousel Ads

Facebook made a big splash when it announced Carousel Link Ads (formerly known as Multi-Product Ads) in 2014 – not only a fresh unit for brands to explore and test, but a chance to reach audiences in a unique way. Online retailers immediately flocked to the format, and with good reason – the multi-image capabilities of digital carousel link ads align very neatly with the traditional print catalog structure of yore. With the more recent addition of mobile app install […]

Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization

In the nine years since it was founded in 2006, Kabam has become one of the leading games companies in the Western world. While the company was founded as an online sports social network, in 2009 Kabam switched to being a social games company, producing one of the most popular strategy games ever to hit Facebook: Kingdoms of Camelot. Soon after, in 2011, the company began using Nanigans advertising automation software, understanding how important in- house control and dynamic optimization […]

InnoGames Boosts Forge of Empires Mobile Game Installs 150% on Facebook with Android Launch [Case Study]

Known for popular games like Tribal Wars 2, Elvenar, and Forge of Empires, InnoGames has attracted more than 150 million registered players since 2007. In the year that the company has been leveraging Nanigans advertising automation software, it has promoted five game titles to boost user acquisition and scale campaigns across desktop and mobile—both iOS and Android. What sets InnoGames apart from other game publishers is a specialty in strategy games with highly loyal fan bases. In fact, some of […]

Best Practices For Direct Response Video Advertisers

As advertising has shifted from print to television to digital, one thing hasn’t changed at all: The importance of creating great content that will engage potential customers. For social media marketers, creative selection is influenced by granular audience segmentation and “shareability,” as well as traditional concerns like target audience and KPIs. As video advertising takes its place at the forefront of digital marketing, the creative decision-making process has become more complex. Variables like music, length, and editing make video an […]