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Tag : mobile app install ads

Top 5 Ecommerce Case Studies to Supercharge Your Advertising in 2015

In 2014, Nanigans users set high bars for themselves and their in-house advertising campaigns. From improving yield value, to scaling return on ad spend, to boosting new member registrations, our customers set goals reflecting the unique needs of their online businesses. Without our advertising automation platform, these goals would be considered lofty, but by leveraging Nanigans software, our power users achieved — and exceeded — their objectives. By experimenting with targeting, and ultimately optimizing campaigns, in-house advertisers were able to […]

Top 5 Mobile Resources of 2014

This year has been quite a ride for online advertisers. Through new iPhones and operating systems to the Facebook Audience Network and the newest eCommerce ad unit, the meteoric rise in mobile device usage shows no sign of hitting a ceiling anytime soon. A large part of this popularity can be attributed to savvy app development and marketing. As you can see from the Business Insider chart below, apps are now consuming 86% of consumers’ time, with gaming and Facebook […]

4 Ways App Developers Can Market for Mobile

A new mobile game hitting the app store can be like a pop singer landing a single on the Billboard 100; you have to start high and hype it quickly, or risk getting buried by the next big hit. In the app game industry, the general rule of thumb for launch marketing is a 15-day window; essentially, if you aren’t carried by word of mouth and advertising within that timeframe, you are out of luck. With time spent in apps […]

What is the Facebook Audience Network?

Facebook Audience Network was publicly announced during April’s f8 conference as a way to help developers monetize on mobile. When a user opens an app from one of Facebook’s developer partners, Facebook leverages a unique identifier fetched from the user’s device to match and serve them with an ad from one of Facebook’s advertisers. Despite the high impact this new product could have on revenue, the social network has been cautious in rolling it out. During Facebook’s Q2 earnings report […]

Facebook Mobile Advertising: 8 Best Practices By Ad Type

As the top smartphone app of 2013, Facebook mobile continues to dominate in the downloads department. Considering that 50% of mobile phone users are using mobile as their primary Internet source, and 80% of mobile time is spent in apps, the social network’s laser focus on mobile devices isn’t likely to disappear any time soon. We’ve identified mobile advertising as an immense growth opportunity for performance marketers who are willing to take the plunge. Here’s how you can do it. […]