Menu

Tag : mobile app install ads

featured image - MAI for Gaming

How To Drive Mobile Game Downloads With Mobile App Install Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. With 77% of US smartphone users projected to actively play games on their mobile devices by 2020, the growth potential for game advertisers is massive. To profitably scale a game’s user base of engaged (and monetizing) players, advertisers have a slew of compelling app install ad units at their disposal. Gaming mobile app developers using Nanigans advertising software have been […]

How Luxury Brand Reebonz Increased ROI 530% With High Value App Downloads [Case Study]

Reebonz (@ReebonzME) is an online platform for buying and selling a wide range of luxury products and services, including items from the world’s most popular designers. Reebonz partnered with Nanigans (@Nanigans) and used its advertising automation software: designed to empower in-house marketing teams to accelerate the growth and revenue impact of their digital advertising. The opportunity Reebonz was about to move into a new market: the Middle East. It wanted to boost brand awareness amongst women in the region, drive downloads of […]

Facebook Audience Network Increases Mobile App Install Volume by 26% [Study]

Facebook’s Audience Network enables marketers to extend their ads to reach people outside of Facebook by automatically adapting ads to new native, interstitial, and banner formats. While Facebook’s Audience Network initally integrated with mobile app ad inventory, in January 2016, Facebook dramatically expanded its reach to encompass publishers across mobile websites as well. Between January 1 and March 31, 2016, Nanigans’ 30 highest-spending mobile app install advertisers achieved impressive results using Facebook’s Audience Network. This success cut across industries, with […]

Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

Elex is a leading mobile game developer in China, and has made large-scale Facebook advertising a core strategy for growing revenues and expanding its loyal customer base. Elex’s top game, Clash of Kings, has consistently ranked among Google Play’s top five games by daily revenue in more than 80 countries around the world. To replicate the success of Clash of Kings with its new Magic Rush mobile game, Elex chose to use Nanigans advertising automation software to dramatically grow the […]

Featured Image Lyft Twitter MAI - Twitter Ads Mobile App Installs

4 Brands Using Twitter Ads To Boost App and Mobile Game Installs

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. With over 80% of users accessing the site via mobile devices, Twitter is the perfect platform for app marketers to acquire new installs and loyal users in just a few clicks. Even better, research indicates that Twitter users engage 24% more with apps than the average smartphone owner. Advertising on Twitter isn’t just a smart way to gain app or mobile game downloads; […]