Tag : mobile app install ads

featured image - Acquire high value players mobile game

Top Score: High-Value User Acquisition For Mobile Game Advertisers

For advertising teams at mobile game developers, user acquisition is often the name of the game — but not just any new download will do. The long-term success of a title is dependent on attracting high-value users who will continually engage with your mobile app, making in-game purchases and generating revenue for your company over time. How can you optimize your ad campaigns to draw in and retain these most valuable players? Here’s how advertising automation software like Nanigans can […]

Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

$44.2 billion. That’s how much revenue mobile games are projected to generate by 2018. This skyrocketing revenue isn’t even close to its full potential, as just 62% of the US population will play mobile games by that same year, according to eMarketer. Profit-driven advertising on Facebook has become a critical strategy for today’s most successful game marketers. Growth marketing teams that can most effectively launch large-scale burst campaigns, consistently acquire high-value users, and monetize existing titles achieve the highest levels of […]

featured image - Twitter Audience Platform

Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

Twitter already helps brands reach millions of people every day with mobile-friendly, precisely targeted direct response ads. Now advertisers can take those same ads and use them to connect with audiences beyond the site and within the fast-growing app ecosystem. What Is The Twitter Audience Platform? The Twitter Audience Platform allows advertisers to take ads that are already running on Twitter and push them to a larger mobile audience through Twitter’s extensive publisher network, which is comprised of thousands of apps. When […]

The Playbook: How To Launch a Global Mobile Game Campaign

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. We all know people who are addicted to Candy Crush and Slotomania. How did those games become so successful? In this episode of The Playbook, Erik walks through the 3 stages of a global mobile game campaign (acquisition, monetization, and retargeting), […]

Featured Image - Facebook Ad Refreshing

4 Brands Driving Revenue With Refreshed Facebook Ad Creative

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Change is constant in digital marketing, and paid social advertising is by no means immune. Even the most successful Facebook campaigns have to evolve eventually, or else advertisers risk boring their audience with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights […]