Tag : mobile app install ads

Pocket Gems Surfaces Winning Ad Creative On Facebook And Scales Mobile Campaign 500% With Nanigans [Case Study]

The Benefits of Keeping It Fresh Pocket Gems debuted its “Choose Your Own Story” mobile game, Episode, in 2014, presenting players with thousands of animated stories where their choices matter. In order to keep user activity steady over time, Pocket Gems has leveraged its in-house creative team to invent and design fresh image concepts and videos. When the game developer launched a mobile app install ad campaign featuring a specific image creative for a new Episode theme, performance exploded on […]

Facebook Carousel Mobile App Install And Link Ads: 5 Direct Response Examples

Facebook’s Carousel Ads aren’t just for ecommerce companies. While these image-heavy ads are great for showcasing products, that doesn’t mean that other industries can’t get in on the action. Advertisers are beginning to discover that carousel ad units can effectively drive desired actions like increased traffic to a website or customer acquisition through app installs. Here’s how some brands are creatively using Facebook’s new Carousel format for Mobile App Install (MAI) Ads and Link Ads. DraftKings Daily fantasy sports site […]

Instagram Direct Response And Branding Ad Unit Reference Guide

Last week we discussed some of the many reasons why direct response marketers are excited about the opportunity to advertise on Instagram. While Instagram’s ad units share similarities with Facebook’s ad formats and robust targeting capabilities (for example, the 20% text overlay rule), they also have their own unique specifications and requirements. The guide below will tell you all you need to know about Instagram’s initial ad offerings as you work towards unleashing your campaigns on what Re/code dubs “the […]

Mobile Gaming Case Study Roundup: Playdemic, Scopely, InnoGames and Kabam

Since 2010, Nanigans has helped mobile gaming companies reach their customer acquisition and monetization goals through robust targeting, automation, reporting, and optimization tools. Along the way we have learned a lot about what metrics app developers care about and what strategies work best for long-term success. In case you’ve missed our most recent case studies, here are some quick takeaways: Playdemic How To Avoid Ad Fatigue With Creative Iteration Ad blindness is an issue that many social media advertisers face. […]

Why Mobile Gaming Developers Should Invest Spend In Mobile App Install Carousel Ads

Facebook made a big splash when it announced Carousel Link Ads (formerly known as Multi-Product Ads) in 2014 – not only a fresh unit for brands to explore and test, but a chance to reach audiences in a unique way. Online retailers immediately flocked to the format, and with good reason – the multi-image capabilities of digital carousel link ads align very neatly with the traditional print catalog structure of yore. With the more recent addition of mobile app install […]