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Tag : mobile app install ads

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The Performance Marketer’s Guide to Scaling Growth with Mobile App Install Ads [SlideShare]

App use is more popular than ever, with 98% of US mobile users ages 14 and older installing at least one app this year. However, the mobile app marketplace is also crowded and competitive, and marketers need to employ next level advertising techniques in order to stand out from the crowd. Social sites like Facebook, Instagram and Twitter are a central piece of customer acquision strategy for advertisers in verticals like mobile games and retail. Learn how to use these […]

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Why Mobile Advertisers Can’t Overlook the Power of Facebook’s Audience Network

Facebook’s Audience Network is better than ever. While the Audience Network initially enabled advertisers to extend their Facebook campaigns to valuable in-app mobile ad inventory, it now opens campaigns to a world of mobile web publishers as well. Marketers who want to unlock scale and performance for direct response advertising on mobile need to explore Facebook Audience Network and all that it can do. What is the Facebook Audience Network? Audience Network is an extension of Facebook’s vast advertising ecosystem. […]

Mobile Game Advertising Benchmarks: A Cheat Sheet for Winning the Holidays on Facebook [Report]

Which gifts often top the holiday wish lists of today’s modern consumers? New smartphones and tablets. With so many new devices being unwrapped during the holiday season, there’s a massive growth opportunity for mobile developers in one of the world’s most popular app categories: games. Throughout the year, the largest and most successful mobile game developers rely on Facebook advertising as a critical engine of business growth. But during the holidays, retailers tend to dominate the Facebook marketplace, driving up […]

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Top Score: High-Value User Acquisition For Mobile Game Advertisers

For advertising teams at mobile game developers, user acquisition is often the name of the game — but not just any new download will do. The long-term success of a title is dependent on attracting high-value users who will continually engage with your mobile app, making in-game purchases and generating revenue for your company over time. How can you optimize your ad campaigns to draw in and retain these most valuable players? Here’s how advertising automation software like Nanigans can […]

Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

$44.2 billion. That’s how much revenue mobile games are projected to generate by 2018. This skyrocketing revenue isn’t even close to its full potential, as just 62% of the US population will play mobile games by that same year, according to eMarketer. Profit-driven advertising on Facebook has become a critical strategy for today’s most successful game marketers. Growth marketing teams that can most effectively launch large-scale burst campaigns, consistently acquire high-value users, and monetize existing titles achieve the highest levels of […]