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Tag : mobile app install ads

Facebook Mobile Advertising: 8 Best Practices By Ad Type

As the top smartphone app of 2013, Facebook mobile continues to dominate in the downloads department. Considering that 50% of mobile phone users are using mobile as their primary Internet source, and 80% of mobile time is spent in apps, the social network’s laser focus on mobile devices isn’t likely to disappear any time soon. We’ve identified mobile advertising as an immense growth opportunity for performance marketers who are willing to take the plunge. Here’s how you can do it. […]

Marketers Increase Spend to Facebook Mobile Video Ads by 2.4X

Advertisers leveraging Nanigans’ Ad Engine have increased spend to Facebook mobile video ads by 2.4X in the last 10 days – and it’s no secret why. Video has introduced a new layer of engagement and relevancy on Facebook mobile, empowering marketers to reach an 875 million person mobile audience with content in motion that delights, entertains and inspires. Television networks and movie studios are not the only companies excited about Facebook mobile video ads. Mobile gaming companies can now feature […]

Facebook oCPM Bidding

How to Leverage oCPM to Improve ROI for your Facebook Mobile Campaign

Ryan Pitylak has spent the past 14 years helping fast growing companies gain awareness through innovative advertising channels like Facebook. His team uses Nanigans Ad Engine to drive superior performance and ROI. The Unique Influence team is extremely focused on driving ROI and conversions for our clients and as a result we work diligently to find settings and optimization techniques that drive performance on Facebook. The following results are from a test campaign Unique Influence conducted to better understand how […]